How to Become a Master of Persuasion: Establishing Value and Convincing Your Customers of It


This book is perfect for everyone involved in sales who wants to be a better and more persuasive communicator. It is a practical guide that explain what motivates customers, how to identify the best things to talk about, how to control every pitch, and how to persuade customers to buy from you.

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About the Author(s)

Tony Treacy

Tony Treacy has over 35 years’ experience in business. He ran marketing director for a global firm, ran an award-winning agency working with some of the largest global brands, was a director…

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Additional information

Pub Date

August 13, 2021





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