Dr. Roger Conaway is professor in the School of Business, Tecnológico de Monterrey (ITESM), campus San Luis Potosi, Mexico. He teaches courses in business administration, international business and entrepreneurship. He also is a lecturer in the Master of Arts in Responsible Management program, Steinbeis University, Berlin, Germany. Formerly, he was Distinguished Pirtle Professor at the University of Texas at Tyler. He has published articles on sustainability, Corporate Social Responsibility, and ethical preferences of business leaders at Arthur Andersen. His research in sustainability today focuses on effective communication of social and environmental topics. He also has served as president of the international Association of Business Communication. Dr. Conaway is co-author of the first United Nations Global Compact Principles of Responsibility Management Education (PRME) textbook to be published in 2013.