Store Design and Visual Merchandising: Creating Store Space That Encourages Buying, Second Edition

$21.99

The creative and science-driven design of the point of sale has become a crucial success factor for both retailers and service businesses. In the newly revised and expanded edition of this book, you will learn some of the shopper marketing secrets from the authors about how you can design your store to increase sales and delight shoppers at the same time. By the time you are through reading this book, you will have learned how shoppers navigate the store, how they search for products, and how you can make them find the products you want them to see.
In an age of self service stores, saturated markets and ever more demanding customers, the careful and science driven design of the point of sale has become a crucial success factor for both retailers and service businesses. In this second edition, the interested reader will find a variety of hands on suggestions on how to optimize the design of retail stores, including new ‘design recipes’ in Chapter 7, and service environments to increase customer satisfaction and sales. While the focus is on the practical applicability of the concepts discussed, the book is nevertheless firmly grounded in consumer and psychological research. In this respect it is uniquely positioned vis a vis books written by artists, architects, and interior designers which lack a solid research foundation and academic journal articles, which are often inaccessible to the educated yet non specialized reader. In writing this book, the author draws on both the recent research literature and his own experience as a marketing consultant and consumer researcher. The intended audiences are marketing managers, small business owners, and MBA students. Topics covered in the book include: goals and relevance of store design; design tips derived from environmental psychology; cognitive and affective approaches to store design and visual merchandising; use of ambient factors such as music, colors and scents; creation of emotional experiences and theming.
A MOOC on Store Design, Visual Merchandising, and Shopper Marketing has also been created by Ebster. This is an excellent accompaniment to this second edition of Store Design and Visual Merchandising, which is the official book of the MOOC. Please visit https://iversity.org/en/courses/store-design-visual-merchandising-and-sh… for more information and to enroll in the MOOC.

Better Business Decisions Using Cost Modeling, Second Edition

$21.99

This YouTube interview is the perfect thing to watch to learn more about this book!
“In this second edition, Vic and Chris have done an excellent job of citing the importance of accurate problem identification and the need for validated data input for the decision making process—a must read book for those managers responsible for making operational decisions.”– Richard Bozeman, Jr., Author and Inventor, Retired Chief of the Propulsion and Power Division Test Facilities, NASA
“I TRULY enjoyed the book and found it very informative. I am not an easy sell when it comes to the quantitative approach however I WAS SOLD! I will never approach future negotiations and future data analysis the same after reading this book. GOOD JOB!”—Peter Birkholz, Managing Partner of the Sam Houston Group LP, Management Consultant—Birkholz Management Co., LLC
Information is power in supply chain operations, negotiations, continuous improvement programs, process improvement, and indeed in all aspects of managing an operation. Accurate and timely information can result in better decisions that translate into the improvement of bottom-line results.
This book provides the business professional a concise guide to the creation and effective use of both internal and external cost models. Development of internal cost models is discussed with illustrations showing how they can be deployed to assist in new product development, pricing decisions, make-or-buy decisions, and the identi cation of opportunities for internal process improvement projects.

Marketing Your Value: 9 Steps to Navigate Your Career

$21.99

“This book is an excellent read for college students, recent graduates and mid-career professionals as they navigate their careers and prepare for the next step towards their professional goals.” –Pareena Lawrence, PhD, Provost and Dean of the College, Professor of Economics, Augustana College

“In the tradition of What Color is Your Parachute and What Should I Do With My Life?, Marketing Your Value: 9 Steps to Navigate Your Career is likely to be invaluable to anyone who is entering the job market, considering a change of direction, or advising those who are.” –William Pannapacker, PhD, Professor of English, Director of the Andrew W. Mellon Foundation Scholars Program in the Arts and Humanities, Faculty Director of the Great Lakes Colleges Association’s Digital Liberal Arts Initiative, Hope College

Navigating the chaos in today’s global marketing place, including global unemployment and underemployment, the digital revolution, and technological advancements, requires a sophisticated strategy that is built upon the paradigm that professional development is directly linked to personal growth. To grow as a professional, therefore, one must increase their selfawareness, build a compelling brand, and then communicate their message in a clear and consistent fashion.

This book explains how professionals can market their value to navigate their career and live a life of purpose. Divided into three sections, this publication offers you an opportunity to assess your personal and professional skills, challenges you to create a compelling personal brand, and helps you develop the communication materials necessary to navigate your career.

Engaging Millennials for Ethical Leadership: What Works For Young Professionals and Their Managers

$21.99

“[This book] brings broad perspective to the discussion of millennials at work. As organizational models continue to evolve, her analysis points to more robust, values-based talent development strategies that optimize engagement and performance. This is essential reading for all who believe that unyielding integrity is the ultimate competitive advantage.”—Susan P. Peters, Senior Vice President, Human Resources, GE “In this book, McManus sheds highly focused and well-grounded light on this issue with respect to how to best prepare today’s emerging leaders to handle the ethical challenges they are likely to face at work. It is a must read for educators, managers, coaches and trainers who face this emerging challenge.”—Edward J. Conlon, Sorin Society Professor of Management & Director, Notre Dame Deloitte Center for Ethical Leadership, Author of Getting It Right: Notre Dame on Leadership and Judgment in Business

By 2020, half of America’s workforce will be millennials. In this era of transparency and accountability, explorations of effective organizations are inseparable from considerations of ethical leadership. Engaging Millennials for Ethical Leadership provides strategies for optimizing performance, drawing on emerging research and complemented with perspectives gleaned from students at a top-tier business school and from a diverse group of corporate executives. Please enjoy a webinar created for Notre Dame Alumni Association by McManus based on her book.

Strategic Management: An Executive Perspective

$21.99

Organizational success crucially depends on having a superior strategy and effectively implementing it. Companies that outperform their rivals typically have a better grasp of what customers value, who their competitors are, and how they can create an enduring competitive advantage.
Successful strategies reflect a solid grasp of relevant forces in the external and competitive environment, a clear strategic intent, and a deep understanding of a company’s core competencies and assets. Generic strategies rarely propel a firm to a leadership position. Knowing where to go and finding carefully considered, creative ways of getting there are the hallmarks of successful strategy.

Capital Budgeting

$21.99

Financial management is one of the most important areas of any organization. Capital budgeting is the foundation stone of financial management process and therefore needs to be sound not only in totality but also in segmental performance as far as possible. It is against this backdrop that the present book has been penned down to discuss the concept and process of capital budgeting in a business organization. It discusses the capital budgeting techniques for investment appraisal and their utility in practice. It also evaluates the capital budgeting practices of the corporate enterprises in India in diverse sectors on case basis in order to enable the readers to better appreciate the various issues and challenges regarding capital investment decisions. The objective of the book is, to develop not only an understanding of the concepts of capital budgeting but also to help students to use it as an effective tool for communication, monitoring, analysis and resource allocation. It is hoped that it would provide a complete knowledge platform on capital budgeting and provide a direction to the academic and business fraternity to effectively cope with emerging financial issues and challenges enveloped with the topic.

Responsible Governance: International Perspectives For the New Era

$21.99

Leaders must develop new governance models and capabilities if they are to successfully steer their communities through the whitewater rapids of the newly emerging era of social digital connectivity and global dynamic complexity. This new edited book deals with perspectives, debates and case studies illustrating the dynamic complexity of corporate governance in global business now and in future. These are pivotal matters with which leaders and stakeholders must become familiar if they are to be successful in the network age where there are indicators of ‘democratization’ trends, rising levels of ‘shareability’ amongst groups of ‘prosumers’, wider accessibility to information enabling greater scrutiny and accountability or regulation as well as greater surveillance at all organizational levels. With enhanced communication, there are other perceived shifts in political and economic power blocs. This new book indicates specifically how leaders may recognize, review, unlearn old or unhelpful ways of working, the better to reframe the vision and learn new ways to react to these new factors.

Creating Effective Sales and Marketing Relationships

$21.99

This book demonstrates how corporate sales and marketing teams should operate collaboratively in a 21st Century organization to enhance performance in the marketplace. It discusses how and why conflict and /or separation has grown between these two groups, even though to the outside world they appear to be a single group. The book considers how collaboration between sales and marketing can impact positively on a company’s competitive advantage, and what the senior management role should be in creating and facilitating the smooth running of their sales and marketing functions. The book also discusses the resourcing of sales and marketing, and how innovative processes can reduce conflict and promote closeness, as well as a review of the role of communication, formal and informal, in improving collaboration. Finally, the book explores how sales and marketing can become more competitive in the face of a dynamic and borderless market, and where lead generation is less important than building long-term relationships with customers. The book has an action-oriented perspective throughout, providing the reader with checklists and diagnostics as the basis for evaluating their own companies and identifying directions for improvement. As the book develops its theme, key points will be reinforced with company examples.

Business Applications of Multiple Regression, Second Edition

$21.99

A basic understanding of multiple regression is helpful in carrying out good business practices—specifically in the areas of demand management and data analysis. This book on correlation and regression analysis will have a non-mathematical, applied, data-analytic approach. Readers will benefit from its practitioner language and frequent use of examples. Multiple regression is at the heart of business data analysis because it deals with explanations of why data behaves the way it does and correlations demonstrating this behavior. The applied emphasis of the book provides clear illustrations of these principles and offers complete examples of the types of applications that are possible, including how to arrive at basic forecasts when the absence of historical data makes more sophisticated forecasting techniques impossible, and how to carry out elementary data mining, which can be done using only Excel, without reliance on more specialized data mining software. Students and business readers will learn how to specify regression models that directly address their questions.