Search Results for “” – Page 95

Rethinking Risk Management: Critically Examining Old Ideas and New Concepts
$21.99

Risk management has never been as topical. The 2008 financial crisis, ever-present cyber-security threats, market volatility, increasing regulation, climate change, stakeholder activism and changing workforce demographics are just a few of the factors creating a focus on risk management. This book challenges the existing paradigms of risk management and provides readers with the concepts and tools to excel in the current dynamic risk management environment and make risk management a value-adding activity within their organization. This book has two major origins: The first is a series of executive workshops that I have been conducting for the last several years for a major Canadian-based financial institution. The second origin is an innovative and popular course on enterprise risk management that I have developed and delivered for MBA students. The book reflects these two origins in that it covers both the current base of risk management knowledge but critically examines that base by exploring emerging risk management ideas and concepts. The framework for the book is a series of questions that allows for an interesting and thought-provoking look at current ideas and forward looking concepts. This book, intended for senior managers, directors, risk managers, students of risk management and all others who need to be concerned about risk management and strategy, provides a solid base for not only understanding current best practice in risk management, but also the conceptual tools for exploiting emerging risk management technologies, metrics, regulations and ideas. The central thesis is that risk management is a value-adding activity that all types of organizations; public, private as well as not-for-profit can use for competitive advantage and maximum effectiveness.

Producing Written and Oral Business Reports: Formatting, Illustrating, and Presenting
$21.99

This book highlights the discrete tasks in report creation and how to do each task to maximum efficiency and effect. Tasks include drafting, revising, editing, formatting, and illustrating. Business research reports involve these tasks and several others. Reports delivered orally require rehearsal and handling question-and-answer sessions in addition to the foregoing tasks. This book targets all business and professional people, upper-level undergraduates, and MBA students. This book begins with creating a draft, revising and editing (two distinct tasks) it, and producing a final document. It offers guides for page layout and text format and for choosing the proper medium, including traditional ones, along with report deck, web page, and infographics. The book references helpful formatting features of word processing software that readers may be unaware of. Book 2 also covers the special parts of formal business research reports. It sets out principles for using graphics and how-to information for creating a variety of charts, tables, and other visuals, without specialized graphics software. Using presentation aids—and avoiding common mistakes we’ve all observed—is a key topic. So is managing all facets, including the presentation backchannel and Q&A. In addition, the book includes guides for internet presentations (podcasts, online meetings, and webinars). Much of the book material is presented or summarized in lists, making it a handy user’s manual for business and professional types, when producing their very first reports and the last ones of their careers.

#Share: How to Mobilize Social Word of Mouth (sWOM)
$21.99

Each day, millions of individuals venture online to exchange personal information and opinions. Such electronic word-of-mouth communication (eWOM) has been shown to influence consumer actions across a variety of industries. A significant portion of eWOM occurs on social media platforms. Whether it’s a status update on Facebook, a Yelp two star review, or a picture of a laundry room makeover on Pinterest, consumers today are turning to various social media platforms to share their opinions, lend their support, voice their disdain and to seek out the opinion of others. Indeed, social word of mouth (sWOM) has incredible reach – 1,000 customers can generate upwards of 500,000 conversations about a brand; its influence is great – 81% of consumers admit to being influenced by their friends’ social media posts; and its capacity to affect purchase behavior impressive – 50% of purchases are said to be influenced by sWOM. The purpose of this book is to examine the influence of social word of mouth (sWOM) and provide guidance on how to operationalize its growing power. We begin by exploring the similarities and differences between traditional and electronic word of mouth marketing and then extend this to social media. The changing “social” face and behavior of consumers and businesses is discussed. In relationship to social businesses – we also provide an overview of legal and regulatory issues and emphasize the importance of establishing a social media policy and training program. A sWOM framework is presented addressing not only the different types and content of consumer and marketer initiated sWOM messages but it also highlights the increasingly popular co-creation/collaborative word of mouth exchanges that are occurring. Lastly, the features of popular social platforms will be explored in their ability to help facilitate sWOM communication.

Deconstructing Management Maxims, Volume II: A Critical Examination of Conventional Business Wisdom
$21.99

A contrarian challenge to the status quo, this book vigorously champions healthy skepticism in management theory and practice. Several common management maxims — often taken for granted as truisms — are examined and debunked with evidence-based arguments. An introductory chapter provides a brief perspective of maxims in the English language, and presents a preview of the rest of the book. Each of the next eleven chapters contains in-depth, evidence-based rationale that disproves the certainty of a commonly believed maxim.

Deconstructing Management Maxims, Volume I: A Critical Examination of Conventional Business Wisdom
$21.99

A contrarian challenge to the status quo, this book vigorously champions healthy skepticism in management theory and practice. Several common management maxims — often taken for granted as truisms — are examined and debunked with evidence-based arguments. An introductory chapter provides a brief perspective of maxims in the English language, and presents a preview of the rest of the book. Each of the next eleven chapters contains in-depth, evidence-based rationale that disproves the certainty of a commonly believed maxim.

Managing for Responsibility: A Sourcebook for an Alternative Paradigm
$21.99

The cascading effects of globalization in the form of changing business environment, economic uncertainties and economic meltdown have brought about a plethora of unprecedented challenges for industry and organizations across the globe in recent years.

Management education, which prepares human capital for industry, is expected to address these challenges along with others such as intensifying competition, advancing technology, increasing workforce diversity and accelerating complexity. Yet, current management education is largely based on traditional capitalism where the focus tends toward profits and competitiveness rather than toward a balance among profitability, responsibility, social accountability and sustainability.

Consequently, management education in general, and MBA education in particular, need to adopt a paradigm shift in order to be more responsible and sustainable.

This book contains contributions on the core management topics covered in general management, organizational behavior, ethics and social responsibility, with a focus on responsible management. Its chapters come from many authors in PRME schools from eight countries. Hence, it is expected to be useful to all the B-schools, across geographies that are interested in embedding responsibility in their management curriculum and teaching methodology.

A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation, Third Edition — A Professional and Practitioner’s Guide to Public Relations Research, Measurement, and Evaluation, Third Edition
$21.99

**Public relations has evolved from a supporting role into a strategic driver of organizational success. Today’s PR professionals are expected not just to communicate—but to prove impact.**

This fully updated third edition equips you with the tools to do exactly that.

Blending theory with real-world application, this book delivers a practical, best-practices approach to public relations research, measurement, and evaluation. You’ll learn how to select the right methods, apply them rigorously, and generate meaningful data that clearly demonstrates the effectiveness of your campaigns.

Designed for working professionals and advanced students alike, this edition places a strong emphasis on accountability and outcomes—including how PR contributes to organizational goals, supports return on investment (ROI), and leverages standardized metrics in an increasingly digital and social media–driven landscape.

Whether you’re refining your measurement strategy or building one from the ground up, this book provides a clear, evidence-based framework for making smarter decisions—and proving the value of your work.

Strategic Management Accounting: Delivering Value in a Changing Business Environment Through Integrated Reporting
$21.99

This text describes and focuses on the accounting profession, financial reporting, and the evolving business landscape. Specifically, the key theme and idea embedded throughout this text, and supported with academic and market examples, is the idea of a more strategic management accounting function. Integrated financial reporting represents a framework and platform through which accounting professionals achieve a more strategic and leadership-centric role.

A Profile of the United States Toy Industry: Serious Fun, Second Edition

$21.99

The toy industry is one of the most consistently misunderstood sectors of American business. That’s no surprise because on many levels it resists easy definition. It’s a commodity business. No, it’s a fashion business. No, it’s a consumer products business. No, it’s an entertainment business. The fact is it’s all of these businesses, each of which addresses and responds to market forces differently. And often, especially with the larger, publicly traded companies—all of these businesses share a balance sheet. This book will provide a concise and in-depth introduction to the structure, practices and market forces that impact the toy industry. It will offer a short history of the industry, a description of the current market landscape, major and emerging industry competitors, contemporary trends, changes and expectations for the future. It will further cover aspects of retailing, consumer behavior, and financial markets as they relate to the industry. As noted, the book will focus primarily on the U.S. toy industry, but will provide guidelines for extrapolating the information to the global toy market and a highlight of those issues, such as manufacturing, that are relatively consistent worldwide. The book is intended to provide a foundation for understanding the diverse and changing nature of the toy industry and to help readers develop a context for appreciating it relevant to other, more predictable and definable industries. Many students—and professionals for that matter—come to the toy industry ill equipped for success because they are unable to understand the various disciplines and business practices it encompasses and therefore unable to apply those practices appropriately for the product or product category. A preschool toy will never behave like a toy from a hot movie. It’s something many successful people in the business know and have learned over time, but it remains a mystery to the uninitiated. Withal this book is intended as an initiation into a fascinating, fast-paced and fiercely competitive business that is very often more an art than a science.