Strategic Management: An Executive Perspective


Organizational success crucially depends on having a superior strategy and effectively implementing it. Companies that outperform their rivals typically have a better grasp of what customers value, who their competitors are, and how they can create an enduring competitive advantage.
Successful strategies reflect a solid grasp of relevant forces in the external and competitive environment, a clear strategic intent, and a deep understanding of a company’s core competencies and assets. Generic strategies rarely propel a firm to a leadership position. Knowing where to go and finding carefully considered, creative ways of getting there are the hallmarks of successful strategy.

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About the Author(s)

Cornelis de Kluyver

Dr. Cornelis A. (“Kees”) de Kluyver is professor emeritus and former dean and James and Shirley Rippey distinguished professor at the Lundquist College of Business at the University of Oregon. His aut…

John A. Pearce II

Dr. John (Jack) A. Pearce II is the distinguished scholar in residence at Eastern University, where he teaches and mentors doctoral students in the PhD program in organizational leadership. In 2020, S…

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Pub Date

January 23, 2015





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