Cross-Selling Financial Services: A Professional's Guide to Account Development

Cross-Selling Financial Services: A Professional’s Guide to Account Development

$21.99

This book is about generating profitable revenue from existing clients, and converting part-time clients into 100 percent full-time clients. Professionals and firms that offer financial services want to enjoy continued organic growth, and maximize the value of their business. Retaining and developing existing clients is one of the challenges they encounter in the process. The financial services industry is currently facing several key challenges: increasing competition, industry consolidation, rapidly changing technology, a soft market (for rates, premiums, and fees), and an increasing number of regulatory requirements. All these factors make it difficult for firms to produce consistent, positive, organic growth.

This book is a follow-up to the author’s previous book The Financial Sales Handbook: A Professionals Guide to Becoming a Top Producer. Although this book is an extension of the first, readers can be confident in approaching it as a stand-alone book.
Cross-Selling Financial Services: A Professional’s Guide to Account Development is for experienced professionals and firms who want to protect their existing top clients and revenue, and maximize the long-term growth and profitability of their business. The book will also help professionals to sharpen their account development capabilities. It is designed to be the nucleus for corporate training programs, as well as a guide for self-employed professionals who must market and sell to stay in business.

Arts and Entrepreneurship

Arts and Entrepreneurship

$21.99

Interest in entrepreneurship in the arts has grown in recent years. Artists need to look past their product and service, and leverage resources under risk and uncertainty to seize opportunities and optimize gains. Strategic entrepreneurial and management approaches when converged with a passion for the arts, can lead business enterprises into new and exciting frontiers. This book brought together experts and thought leaders from around the world to uncover business success strategies for art enthusiasts worldwide.

The High Cost of Low Prices: A Roadmap to Sustainable Prosperity

The High Cost of Low Prices: A Roadmap to Sustainable Prosperity

$21.99

Based on his experience consulting on hundreds of industrial mega-projects, Jacoby reveals dark secrets of international supply chains for familiar products such as coffee, bottled water, gasoline, and electronic devices, and explains how government policies and business norms around the world have evolved to allow practices that can deplete natural resources, blight native landscapes, and tolerate inhumane working conditions.
The book directly addresses controversial issues like climate change, carbon taxes, fracking, offshoring, urban sprawl, globalization, income inequality, regulation, corruption, compliance and enforcement, providing an informed basis for mapping the way forward. Rich in facts and deep with first-hand experiences from around the world, Jacoby challenges embedded thinking about growth and progress, convenience, comfort, and quality of life. The book proposes a bold and realistic new policy framework that is ground-breaking and achievable for industry, government, and consumers, and supports the plan with achievable metrics, targets, and accountabilities.
While his first book promoted global supply chain optimization based on industry “best practices” and his second book fine-tuned the techniques for oil, gas, and power companies, Jacoby takes a holistic perspective in this third book, acknowledging and proposing solutions for the problems caused in part by these “optimized” global supply chains.

Temperatism, Volume I: A New Way to Think About Business and Doing Good

Temperatism, Volume I: A New Way to Think About Business and Doing Good

$21.99

What if organization’s pursued something other than an economic agenda? It may appear on the surface that this is a naive question, but it is a fundamental question about the role of organizations in our society. Why has the capitalist profit and neo-liberal agenda become so entrenched in Western society that we can’t possibly imagine anything different? The evidence that the system is flawed is plentiful and yet we still hang onto what we know, a little like a relationship that has past it’s best before date but is not yet damaging enough for a parting of ways. Do we ignore the evidence out of fear or because there appears to be no viable alternative? If growth and profit is part of the equation then what alternative is there to capitalism?
This book explores what different might look like and in doing so proposes an alternative paradigm. It seeks to begin a dialogue about whether, if growth and profit are an important part of the equation, then “Important for what purpose?” What follows is a proposition of an alternative agenda for organizations, one of doing good and the introduction of a new business framework—Temperatism.

Social Media Marketing: Marketing Panacea or the Emperor's New Digital Clothes?

Social Media Marketing: Marketing Panacea or the Emperor’s New Digital Clothes?

$21.99

Published in 1837, Hans Christian Andersen’s The Emperor’s New Clothes tells the tale of two weavers who present a non-existent suit of clothes to the Emperor with the caution that the suit is invisible to those who are unfit for their positions, stupid, or incompetent. As the Emperor parades in his underwear no one dares to say that they see no clothes— with the exception for one small child who exclaims; “he isn’t wearing anything at all.”
Fast forward to the present day and business owners and managers around the world are told that anyone who cannot see the benefits of social media marketing are unfit for their positions, stupid, or incompetent. As organizations, brands and products fill the social media landscape with meaningless, objective less drivel that has interest to no one and serves only to waste resources and alienate customers, a small voice can be heard exclaiming; “who told you that was a good idea?”
The caveat to this contemporary tale is that for a very few organizations, brands and products, social media has provided a kind-of marketing panacea. Correction: make that a very, very few organizations. For the rest, they are metaphorically parading in their digital underwear. All is not lost however. Although many have been duped in a new clothes-esque sting, and that their social media market- ing efforts are indeed, invisible—but marketing on social media might just be riding to the rescue.

The Challenge to Be and Not to Do: How to Manage Your Career and Maximize Your Potential

The Challenge to Be and Not to Do: How to Manage Your Career and Maximize Your Potential

$21.99

Ever wished you could be more than you are now? Perhaps you have wondered whether there was more to life than the hamster wheel that you find yourself on? Maybe, you have been told by a teacher or manager that you won’t amount to anything? Does part of you secretly believe that you could do something greater than you are doing now?
Then this book is for you. You are not going mad and you are not being big headed to believe that YOU are awesome and YOU do have a unique talent. You have a unique talent, and if you don’t know what it is yet, it is time you found out. If you fail to play your strengths, to be the best that you are capable are being, it is not just you that misses out, it is all of us. Essentially, this book will challenge you to seek out your talent, release your full potential and be defined by who you are, not what you do. Are you ready for that?

Marine Tourism, Climate Change, and Resilience in the Caribbean, Volume II: Recreation, Yachts, and Cruise Ships

Marine Tourism, Climate Change, and Resilience in the Caribbean, Volume II: Recreation, Yachts, and Cruise Ships

$21.99

“The Caribbean is particularly vulnerable to climate change impacts. This book tackles a key issue for the Caribbean’s future— how to promote and practice sustainable tourism that provides economic opportunities while conserving the reefs, mangroves, and other marine ecosystems that protect and sustain these fragile islands.” — Lauren Wenzel, Director, National Marine Protected Areas Center, NOAA.
As the nations of the Caribbean respond to the emerging effects of climate change and prepare for those to come, tourism has the potential to either worsen or mitigate these impacts. In this book we look specifically at marine recreation and how its various sectors—ranging from surfing, diving and sport fishing, to yachts and cruise ships—are coping with and preparing for climate change in the Caribbean.
Through essays and case studies by scientists, business leaders, government and NGO staff, and others, we show that tourism could lead the way in reducing human- induced climate impacts, protecting and restoring crucial ecosystems and habitats, and building sustainable futures for the people of the Caribbean and beyond.

Successful ERP Systems: A Guide for Businesses and Executives

Successful ERP Systems: A Guide for Businesses and Executives

$21.99

This book brings a unique combination of years of experience in academics research and studies in regards to “ERP systems” with years of experience from a practitioner’s perspective. Each year billions of dollars are spent by organizations to implement, manage, and maintain ERP systems. A simple browse through the Internet will demonstrate how challenging ERP implementations can be. Success rates are seen as quite low with time, costs, and effort typically being above planned and often significantly.
Law firms make a living from ERP’s gone badly. Academia is investing more and more time and research into developing success models that not only attempt to objectively determine ERP success or failure but also attempt to be a proactive in that effort. But why? If ERP systems (and all their inherent functionality) can bring a true ROI to business, why are they so challenging? Why do they often deliver as advertised? And, why are they often seen as failing?

64 Surefire Strategies for Being Understood When Communicating with Co-Workers

64 Surefire Strategies for Being Understood When Communicating with Co-Workers

$21.99

The purpose of this book is to provide practicing and aspiring managers, as well as students of management, with a practical and comprehensive reference for being understood when communicating with their coworkers and those they manage. The book is organized into seven sections including personality traits, the organization, content, context, clarification of the message, as well as word and language use, and speaking voice and style.Several key points about the organization and content of this book should be noted. Each factor is defined in the first paragraph of each topic with an explanation for the way each factor is used to promote understanding–topics can be read quickly, designed to save the reader time. The information contained in this book applies to communicating with both individuals and groups and will help managers say the right thing, in the right way, and at the right time when interacting with their coworkers.