Magnificent Leadership: Transform Uncertainty, Transcend Circumstance, Claim the Future

Magnificent Leadership: Transform Uncertainty, Transcend Circumstance, Claim the Future

$21.99

“Sarah Levitt, with sensitive and keen insight, illuminates the crucial elements of leadership and personal mastery in this touching compilation of individual leadership journeys to magnificence. A great read for all leaders and leaders-to-be.” —Marshall Goldsmith, New York Times #1 bestselling author of Triggers and What Got You Here Won’t Get You There

“Sarah Levitt is a terrific coach and now a terrific author. Magnificent Leadership isn’t just a wonderful collection of personal stories on achieve- ment; it’s a practical guidebook for strong leadership and success.” —Matthew Lepore, Senior Vice President and General Counsel, Chief Compliance Officer, BASF Corporation

A must read for CEOs and senior business executives who wish to transform and transcend circumstance, Magnificent Leadership is the culmination of the author’s interviews with leadership exemplars across all different domains for The Making Magnificence Project.

Inviting you into the unique leadership journeys that she captured, the author distills the essential elements of leadership success gleaned during her interviews. Although well suited for business executives leading in high stakes, chaotic environments, this book is for anyone who hopes to create something greater from circumstance and claim the future.

New Macroeconomics

New Macroeconomics

$21.99

According to the National Bureau of Economic Research (NBER), a deep recession started in the United States in December 2007 and ended in June 2009. However, most people recognize that even though the recession was said to be over, its after-effects lingered well into the next decade, and even in 2017, some ten years later, governments in America and around the world were struggling with problems of low growth, wage stagnation and high poverty.
Most economists were caught off guard, and they began to look for new ideas that may be appropriately called NEW MACROECONOMICS. This book examines conventional economics in the co text of recent developments. It shows that a new theory, known as the wage-productivity model, explains almost every macro economic experience of the global economy since 1980. You have to read this theory to believe it. This theory will be as important as the Keynesian Revolution.

Public Relations Ethics: Senior PR Pros Tell Us How to Speak Up and Keep Your Job

Public Relations Ethics: Senior PR Pros Tell Us How to Speak Up and Keep Your Job

$21.99

Read a review of title from O’Dwyer’s Inside News of PR and Marketing Comms!
Another great review for Marlene’s new book!
Great review from Journal of Public Relations Education! Overall, this is an excellent, well-researched book, and it presents professional dilemmas and solutions in a way that resonate as authentic. I would strongly recommend this book to students who are preparing for the work world or public relations professionals who want to improve the effectiveness of their ethical counsel.
Many senior public relations executives consider ethics counsel to be one of their core responsibilities. Raising ethical concerns to more senior leaders can be quite intimidating as “speaking truth to power” can have serious consequences for someone’s career, so senior public relations executives have mastered the art of using less confrontational strategies. This book ranks and describes these various strategies with specific examples of how public relations executives have used them. The insights are based on nearly 150 in-depth interviews as well as survey research. Learn about the process of gaining influence and the mistakes to avoid when navigating internal politics. Many of the lessons are applicable to public relations counsel generally.

Buyer Beware: The Hidden Cost of Labor in an International Merger and Acquisition

Buyer Beware: The Hidden Cost of Labor in an International Merger and Acquisition

$21.99

Recent years have seen a huge growth in European cross-border mergers and acquisitions (M&A), and considerable attention has been given to how such deals arise and are completed. A U.S. investor must understand the basic difference in the principle of individual labor law in the U.S. and how it compares with the laws of the target country in an M&A.
In the U.S., under the employment at-will doctrine, the U.S. private sector employers can dismiss their non-unionized employees at any time for any reason or even no reason at all. In most European Union (EU) countries and Germany and Italy specifically, employees are presumed to have a basic right to keep their jobs indefinitely. One of the greatest labor cost disparity with the U.S. is not wages. It is the amount of paid time-off and other benefits. Employers in Germany and Italy will find it difficult to discharge employees without incurring substantial liability. For high-level, long-term employees, these severance payments can run into six or even seven figures.

Negotiating With Winning Words: Dialogue and Skills to Help You Come Out Ahead in Any Business Negotiation

Negotiating With Winning Words: Dialogue and Skills to Help You Come Out Ahead in Any Business Negotiation

$21.99

You are about to go into an important negotiation. You have done your homework and you have a plan and a strategy. But now you are face to face with the other person. What should you say, when should you say it, how should you say it?
That is what this book is all about. What do you say to gather the information you need, set expectations, build relationships, and create a win-win situation? How do you actually use negotiating tactics and strategies in a whole verity of situations?What should you say to close and wrap up the deal?
This book will guide you through the entire negotiating process and make sure that you have the right words at your fingertips for any negotiating situation that you encounter. The author also walks you through some key business negotiations, including a sales negotiation, a purchasing negotiation, and even how to negotiate salary and benefits for a new job. It is all here. A complete overview of the negotiation process and scripts you can use and modify to fit any situation.

A Practical Guide for Holistic Project Management

A Practical Guide for Holistic Project Management

$21.99

Project management is a multidisciplinary profession requiring not only knowledge and experience but also a lot of personal skills. A project is defined as: A temporary organisation that is created for the purpose of delivering one or more business products according to an agreed business case (Prince2 [1]).
A project is executed on behalf of and by people. In fact it is all about people. This book is a holistic approach of project management which not only describes items such as risk management in a very practical way but also pays attention to the project impact and psychological part. Furthermore the challenges regarding outsourcing are described in order to reduce the amount of ‘surprises’.

When Business Kills : The Emerging Crime of Corporate Manslaughter

When Business Kills : The Emerging Crime of Corporate Manslaughter

$21.99

This book aims to explain in clear, accessible language, the approach taken by government to corporate offending resulting in a fatality in both the United Kingdom and the United States. The key provisions of the statutory offense of corporate manslaughter, introduced into the United Kingdom in 2008, are examined, and set in context through a consideration of their relationship with prosecution for fatalities at work via the Health and Safety at Work etc Act 1974.
Further contextualization is made through comparison with the current position in the United States, highlighting both similarities and differences in approach to occupational fatalities. The range of potential penalties is discussed with particular focus on the sentencing guidelines that apply after February 2016. Concluded corporate homicide cases are reviewed in order to assess the current regime in terms of financial penalties and to shine light on the evolving approach of the prosecuting authorities and the courts to these offenses.

World Wide Data: The Future of Digital Marketing, E-Commerce, and Big Data

World Wide Data: The Future of Digital Marketing, E-Commerce, and Big Data

$21.99

The world is currently in the midst of a data revolution. Consumers now inhabit a digital world and companies have no option but to follow them there. Governments are reviewing the rules of usage for consumer data in marketing and advertising in order to take advantage of the huge economic opportunity that the data driven economy represents.
Companies, recognizing the opportunity, are hurrying to adapt by digitalizing their processes. They are putting pressure on their managers and working teams to learn how to make best use of the technology capabilities and their data resources. What is more, premier national companies have to compete in a global business field where their Silicon Valley-breed competitors have a substantial advantage in terms of digitalization and data usage.
Written in plain English with illustrative examples and cases, this book is for the general manager who seeks a better grasp of this fast-changing business world and a better understanding of what will be required from he/she, not just now but in five years’ time.

The Human Being’s Guide to Business Growth: A Simple Process For Unleashing The Power of Your People for Growth

The Human Being’s Guide to Business Growth: A Simple Process For Unleashing The Power of Your People for Growth

$21.99

Every business owner looking for growth begins by thinking about new products and services, but that’s the wrong place to start. The place to start is inside their company, getting every employee to take responsibility for business development, regardless of their role. Employees need to think, “revenue is my business,” and this book will give readers a simple three-step process (called FIT) to unleash the power of their people for growth.

This book is for business owners who will learn:

  • How to set strategy in less than a day.
  • Where the term “strategic planning” goes wrong.
  • How to use self-identified strengths to unleash hidden sales talent.
  • Ways to overcome resistance from employees not used to thinking “revenue is my business.”A profitable approach to using technology in sales and marketing.

Readers of The Human Being’s Guide to Business Growth will benefit from this book because it shows them how to use the FIT process to stimulate their company’s growth.

Bioinspiration in Business and Management: Innovating for Sustainability

Bioinspiration in Business and Management: Innovating for Sustainability

$21.99

Many organizations have found themselves well advanced in their sustainability strategies and reaching the limits of progress made through eco-efficiency measures and regulatory compliance. Looking for novel approaches and solutions, many managers are turning to bioinspiration and related fields such as biomimicry, nature-inspired innovation, circular economy, and cradle to cradle, as tools for sustainability-oriented innovation. This innovation paradigm has been gaining popularity across disciplines in recent decades as the world grapples with the challenge of sustainable development.
This book offers a succinct guide for managers and sustainability professionals who are interested in exploring various aspects of business inspired by nature. With applicability ranging from technological, organizational, and system-building innovations, there is a broad realm of possibilities that suit a manager’s scope of influence regardless of their position within the organization. This book aims to exhibit the applications of business inspired by nature that extend beyond the boundaries of the organization and encourage open innovation with novel partners in unlikely scenarios, with all partners aligned by the principles of natural systems.