Unleashing the Startup Unicorn: Breaking Through Constraints to the Entrepreneurial Spirit

$37.99

It is well known that high-tech startups need to innovate to survive, yet the failure rate for innovation is shockingly high. Nearly three out of four new products or services, i.e., their startups, miss their revenue and profit goals–or fail entirely.

It’s a misconception that high-tech startups fail only because of the failing products or finances. The failures could also be because of erroneous choice of technology platforms, development teams or methodology, or even the project execution. Accordingly, this book takes a holistic view of a startups’ aesthetics that enables it to become attractive for all stakeholders especially investors in all aspects of its operations at all stages of its lifecycle.

This book:

  • Looks at aspects of venture capital financing and what investors look for in a contemporary startup.
  • Shows how only an overarching aspiration for a startup to become a Unicorn is sufficient to explain the typical characteristics of legendry Silicon Valley Unicorns like Google, Facebook, LinkedIn, and Twitter.
  • Covers major application areas of current/future interest, namely, intelligent systems, intelligent assistants, wireless sensor networks, Internet of Things (IoT), and blockchain systems.
  • Introduces the contemporary skills-set in demand for Startups.

To succinctly cover all aspects of a contemporary startup, Unleashing the Startup Unicorn is organized to reflect the natural grouping of competencies that are essential for entrepreneurial ventures–from conception to successful exit. To understand and analyze these competencies, the book uses an extended 9S model inspired by the pioneering McKinsey 7S model.

HR Tech Strategy: Revolutionizing Employee Experience Through HR-Tech Synergy

$34.99

Uncover the Future of Workplace Happiness and Effectiveness!

Dive into the pages of HR Tech Strategy and unlock the secrets of crafting an unparalleled employee experience that transforms organizations and propels them to new heights of success.

Forge the ultimate HR Tech Strategy for unrivaled effectiveness:

  • Embrace the proven formula for aligning technology-driven employee experiences with exceptional business results.
  • Understand how an engaged, motivated workforce translates to increased efficiency, innovation, and overall success.
  • Unearth the untapped potential of a dynamic HR-IT partnership.
  • Delve into real-world examples, showcasing the power of synergy between these two vital departments.
  • Learn the art of harmonizing cutting edge technology with human-centric HR strategies.

HR Tech Strategy is not just a book; it is your ticket to becoming a pioneer in revolutionizing employee experience!

The Professional Project Manager: How We Become True Professionals

$31.99

How do we become good project managers? What does it take to become a true professional?

This book gives depth to these crucial questions. It explains and illustrates the experiences and professional capacities we must acquire to become good at what we do. The entry point is project management, and this entry point is used to define what in general makes us become good professionals. The book shows that our professional capacity is so much more than our technical abilities and shows that becoming a true professional today is defined by three key factors:

  • Our ability to accumulate relevant professional reference points and contexts.
  • Our ability to juggle technical, people, power, and unforeseen professional agendas.
  • Our ability to memorize our experiences in useful mental models.

The world will end up having around 8 billion professionals, which means that more than 150,000 new professionals will enter the workforce every day for the next 75 years. This will dramatically change our professional context.

This book is for everyone who wants to sharpen their professional skills and mental models to stay relevant.

Proximity Marketing: Converging Community, Consciousness, and Consumption

$34.99

This book discusses emerging concepts and practices of proximity marketing through theoretical foundations, design arguments, and managerial analysis. It converges the business, social, crowd, and behavioral ecosystems with the proximity marketing approaches.

Success factors of the proximity marketing in the context of customer-centric companies synchronized with crowd-based business modeling, co-creation, and coevolution initiatives have been explained through the people-oriented models. This book presents innovative concepts, best practices, and case studies on proximity marketing strategy in the emerging markets and contributes to the new concepts in business.

Make Your Internship Count: Find, Launch, and Embrace Your Career

$25.99

Moving from student to employee can be a scary transition. Make Your Internship Count takes you step-by-step, from the initial decision to pursue an internship through pitching a full-time job, to make your leap into the working world easier and less stressful.

This book gives you a competitive advantage and tells you what employers expect including how to meet those expectations. Make Your Internship Count’s easy-to-read format offers prompts, exercises, worksheets, and “This Really Happened” stories to:

  • Find internship opportunities that fit your skills and interests.
  • Set and deliver on an internship goal.
  • Interview with style.
  • Make a great first impression.
  • Navigate remote and hybrid internships.
  • And so much more!

With input from HR pros, executives and former interns, Make Your Internship Count gives you what you need to find your path and launch your career.

Applied Leadership: Developing Stages for Creating Exceptional Leaders

$28.99

Applied Leadership: Developing Stages for Creating Exceptional Leaders, is a comprehensive, self-development practical leadership book. Designed to be a complete self-training guide for individuals in all stages of leadership, from entry level to advance stages.

For years, organizations and individuals have struggled with ineffective leadership training. It neither served to strengthen the current leaders in the organization, nor created future leaders for that organization, until NOW. Because great leadership is an evolutionary process, this publication will offer the reader a journey to become an exceptional leader. Individuals will be able to develop the practical skills necessary to be excellent leaders for any organization.

No longer will organizations outsource costly training sessions that last for weeks or months for their staff, rather, this book will provide those necessary steps, skills, and knowledge needed at their own pace.

Modernize Your Law Firm: Transform Your Law Firm for the Future

$28.99

Unlocking Success in the Digital Age: Transform Your Law Firm for the Future

In today’s rapidly evolving digital age, it’s become crucial for law firms to modernize and adapt to stay ahead of the competition. With advancements in technology and a shift in client expectations, it’s essential for law firms to embrace digital transformation to remain relevant and successful. But where should you start? In this book, I outline essential steps that your law firm needs to take to modernize and thrive in the digital age.

From leveraging digital billing solutions to integrating cloud-based practice management software, we’ll provide actionable tips and insights to help you streamline your operations, enhance client satisfaction, and increase your firm’s overall efficiency and profitability. By implementing these steps, you’ll not only position your law firm as a forward-thinking and innovative practice, but you’ll also be able to attract and retain a larger client base.

Don’t get left behind in this digital revolution – join me as I guide you through the process of modernizing your law firm and show you how to stay ahead in the fast-paced digital age.

Digital Strategy Framework: A Practical Guide for Business Incumbents

$34.99

“Amit Prabhu demystifies digital business transformation for incumbents, bridging strategy and execution with a pragmatic, universally applicable framework. A must-read for executives in different functions charged with navigating the digital age with finesse and strategic acumen.” –Venkat Venkatraman, David J. McGrath Professor, Boston University Questrom School of Business. Author of The Digital Matrix: New Rules of Business Transformation through Technology

Business incumbents constantly face disruption threats. Most of them have embarked on the digital transformation journey. Around 70 percent of transformation projects fail. One of the many reasons of failure is a lack of clear and concrete Digital Strategy.

This book contains a comprehensive Digital Strategy Framework for business incumbents, providing a step-by-step guidance during the strategy creation and execution phases.

Though anyone can read and derive benefits from this book, it is primarily for executives, strategists, transformation drivers, change agents, leaders, and managers. Its success lies in how effectively they apply the framework at their workplace.

This book is not just about information…it’s all about transformation!

The Agile Enterprise: Applying Agile Principles to Drive Organizational Success

$31.99

A group of eminent software developers gathered at a Colorado ski lodge in 2001, codifying The Agile Manifesto, a philosophy for efficiently accomplishing technical work. In this accessible, real-world-example-laden, and unexpectedly entertaining book, The Agile Enterprise explains how to apply The Agile Manifesto’s ideas company-wide.

The wisdom imparted in The Agile Enterprise teaches students to decompose large problems into manageable chunks, helps managers find their value among self-managing teams, and enables executives to measure and recognize success in their own Agile Enterprises.

Brand Positioning with Power: Maximize Your Marketing Impact

$31.99

Powerful Brand Positioning Harnesses Key Building Blocks

Brand Positioning with Power: Maximizing Your Marketing Impact is a new take on Al Ries and Jack Trout’s original positioning concept. The book delivers measurable results because it:

  • Is remarkably easy to use
  • Uses a proven, systematic positioning process
  • Leverages exciting, practical real-world examples

You’ll see how the three essential building blocks of positioning lead organically to increased success, whether you are a sole proprietor or a Fortune 500 organization.

Written in an enthusiastic, concise, and conversational style, Brand Positioning with Power offers ground-breaking insights, including the vital role emotion plays in effective positioning. This is the tool you need today to take your brand from where you are to where you want to go.