Ask the Right Questions; Get the Right Job: Navigating the Job Interview to Take Control of Your Career

$31.99

Too often people go to interviews prepared only to answer questions. They study the tough questions for days hoping to give the right responses on D-Day. These same people treat the interview as a cross examination; they see themselves on trial, under the spotlight, deer in the headlights. People who are being interviewed need another attitude, an attitude that says, “I’m here to interview you, to see if I want to bring my talents and experiences to your organization.” Most people don’t know how to do this. However, if armed with a few questions, they can even the playing field and engage in a useful conversation with their hosts.

This book provides a set of questions that are appropriate for any job candidate to ask and allows candidates to participate in a dialogue, a conversation. Experience suggests that only a handful of questions are necessary in most interviews. Review all of the questions. Choose the ones that you believe provide you with the information you need. Learn to interview the interviewer!

Branding & AI: Leveraging Technology to Generate Brand Revenue

$31.99

Open the doors to the world of branding and artificial intelligence, the future of building efficient revenue!

Unlike anything else out there, the book is an authentic and lucid representation of what branding is and the role it plays with artificial intelligence in the success of businesses.

The book would be singularly profound to entrepreneurs, marketing professionals, brand strategists, students, and anyone aspiring to take a hungry bite out of the knowledge repository built from first-hand experiences of creating a brand from scratch and running it successfully in the digital age.

Highlights:

  • Explains in-depth theories, tools, and models explaining the core ingredients of creating a successful brand;
  • Discusses how branding on an organizational and personal level is directly proportional to profit and return on investment along with measuring tools;
  • Includes case studies that dissect successful and unsuccessful marketing strategies of huge brands;
  • Covers the role of AI in branding, with its potential in facilitating companies in achieving their goals through targeted marketing.

Corporate Sustainability: Shareholder Primacy Versus Stakeholder Primacy

$28.99

Business organizations have recently been encouraged by investors, regulators, and communities to define their purposes, values, and fiduciary duties of creating shared value for all stakeholders.

Public companies have traditionally operated under the corporate model of “shareholder primacy” with the primary purpose of generating returns for shareholders and thus corporate activities are managed toward creating shareholder value. The stakeholder primacy system encourages directors and executives to focus on managing corporate activities toward creating shared value for all stakeholders. The role of the board of directors under stakeholder primacy/capitalism as opposed to shareholder primacy/capitalism is to oversee the managerial function of focusing on the long-term sustainability performance, effectively communicating sustainability performance information to all stakeholders.

A shift away from the shareholder primacy model and toward the stakeholder primacy model has been gaining momentum worldwide in recent years as investors demand, regulators require, and companies define the “profit-with-purpose” mission in creating shares value for all stakeholders.

This book offers guidance to organizations for considering both shareholder primacy and stakeholder primacy in defining their mission of “profit-with-purpose” and in creating shared value for all stakeholders. It also highlights how people, business and resources collaborate in a business sustainability and the stakeholder primacy model in creating shared value for all stakeholders. Anyone who is involved with business sustainability and corporate governance, the financial reporting process, investment decisions, legal and financial advising, audit functions, and corporate governance education including directors, executives, investors, and auditor will be interested in this book.

Handbook of Sustainable Development: Strategies for Organizational Sustainability

$34.99

Sustainable development has garnered the attention of the global community when United Nations created Brundtland Commission in 1983 to suggest various ways to save the human environment and natural resources and promote economic and social development. Sustainable development is a way of organizing that an organization can function in the long term. United Nation’s sustainable development goals provide a framework to translate these into solutions through responsible business and investment by incorporating the ten Principles of the UN Global Compact into strategies, policies and procedures, and establishing a culture of integrity which are expected to bring out transformative change and create enabling environment for doing business globally. Thus, corporate sustainability, to a large extent, would depend on the capability of the firm to function over a long period with sustainable relationships with the stakeholders.

The Handbook of Sustainable Development: Strategies for Organizational Sustainability provides guiding principles and diagnostic tools for transformation, generates knowledge about sustainable organizational designs, co-creating value with multiple stakeholders, managing diversity responsibly, ecopreneurship with entrepreneurial bricolage, sustainable business model, developing positive synergy, sustainability reporting and organizational transformation for sustainability which are pivotal issues to be addressed in management education and corporate world.

Essentials of Data Science and Analytics: Statistical Tools, Machine Learning and R-Statistical Software Overview

$41.99

Data science and analytics have emerged as the most desired fields in driving business decisions. Using the techniques and methods of data science, decision makers can uncover hidden patterns in their data, develop algorithms and models that help improve processes and make key business decisions. Data science is a data driven decision making approach that uses several different areas and disciplines with a purpose of extracting insights and knowledge from structured and unstructured data. The algorithms and models of data science along with machine learning and predictive modeling are widely used in solving business problems and predicting future outcomes. This book combines the key concepts of data science and analytics to help you gain a practical understanding of these fields. The four different sections of the book are divided into chapters that explain the core of data science. Given the booming interest in data science, this book is timely and informative.

Overtourism: The Role of Effective Destination Management

$28.99

Overtourism examines the increasingly important role of destination management and efffective stakeholder engagement in order to maximize the economic contribution of tourism while avoiding the potential pitfalls of overtourism. Rapid growth in international tourism has led to the emergence of the overtourism phenomenon. It is a situation where high tourist numbers start to cause tensions with local residents and communities owing to what they consider to be negative impacts on their quality of life including overcrowding, congestion, housing shortages, and changes in the retail sector. Overtourism can occur in any type of destination be it urban or rural in a developed or developing country. The author does not consider a global reduction in international travel as a likely long-term solution to addressing overtourism. Rather, destinations should prepare for continuous growth in both international tourist arrivals and domestic tourism in the longer term. Overtourism can often be reversed or averted through effective destination management. This requires engaging with key stakeholders and the local community to ensure that the local residents’ quality of life is preserved while at the same time delivering a high-quality experience for visitors. The coronavirus pandemic has provided destinations with an opportunity to reflect and decide how they want to recover and become more resilient and sustainable in the long term.

Astrotourism: Star Gazers, Eclipse Chasers, and the Dark Sky Movement

$31.99

This book is for anyone wanting to investigate our relationship with the cosmos and seek out sites where the beauty of our inspirational night sky can still be seen. It’s highly detailed, and closely written with many effective and welcome poetic insights.” —Bob Mizon, Coordinator, British Astronomical Association’s Commission for Dark Skies, UK

I recommend this book for anyone interested in gaining a deeper understanding of this budding tourism and business industry, and keen to understand how to capitalize on and protect our evolutionary interest and heritage in the pristine night sky.” —Valerie Stimac, author of Lonely Planet’s Dark Skies: A Practical Guide to Astrotourism.

In the span of a single lifetime, light pollution from Artificial Light At Night (ALAN) has severed our connection with the stars that we’ve had since the dawn of time. With the nocturnal biosphere significantly altered, light’s anthropogenic influence has compelled millions of people to seek out the last remaining dark skies.

This book explores the growth of the astrotourism, identifies star seeker trends, how the stars have shaped civilizations, and the budding space tourism industry. Learn ways to develop a destination, find customers, and our relationship with the night sky. Meteor storms, eclipses, auroras, and other celestial phenomena have lured travelers for years and here the author expands the field of astrotourism with the inclusion of astronomical clocks, megaliths, and sundials, which track the movement of the stars.

International Auditing Standards in the United States: Comparing and Understanding Standards for ISA and PCAOB, Second Edition

$41.99

This book is a tool that students, faculty, and practitioners can use to better understand the relationship between US PCAOB auditing standards and IFAC IAASB auditing standards.
With time, the designations of US PCAOB standards were reorganized from the initial publication of this book. Accordingly, we have added to this addition an Appendix, Appendix 1. It shows the correlation of the old designation of PCAOB auditing standards, before reorganization, and the new designations for these standards. We also have added a second appendix, Appendix 2. The latter presents the PCAOB standards, the related AICPA standards, and the IFAC IAASB standards. We suggest bookmarking the Appendices and referring back to them as you use the text.

100 Skills of the Successful Sales Professional: Your Guidebook to Establishing & Elevating Your Career

$34.99

A brilliantly curated original take on proven skills designed to maximize the potential of any seller! Hands down my favorite read of the year!–Eric Stoddard, Head of Global Sales & Customer Success at Udemy

“100 Skills of the Successful Sales Professional is a book that is full of great ideas for the salesperson that is looking for great ideas. Selling is a thinking person’s game and Alex Dripchak has written a terrific book that is a repository for excellent sales ideas that provoke thought and that any sales person can learn from IF they desire more success.-Jerry Acuff, CEO, Delta Point, Inc. Ranked 3rd best sales professional by Global Gurus

This is a super practical playbook on how to build relationships. Alex curates and demystifies all the resources sales professionals need.–Vanessa Van Edwards, Founder & Lead Investigator, Science of People, Bestselling author of Captivate: The Science of Succeeding with People

100 Skills of the Successful Sales Professional prioritizes action-orientation and puts antiquated outlines out to pasture. The book is designed to not only curate the best expert teachings but it also consolidates these teachings to maximize the value extracted from every page.

If you’re conscientious about making the biggest impact in your professional career by taking action to minimize the long learning (and earning) curve, then this is the playbook for you.

Healthy Vines, Pure Wines: Methods in Organic, Biodynamic, Natural, and Sustainable Viticulture

$31.99

Foreword From Jean-Charles Boisset

Healthy Vines, Pure Wines serves as a guide which derives its information from real-world sources to share green practices in sustainable viticulture in a practical way. Including a how-to on treating vineyard issues organically, a look at how climate change is affecting viticulture, and a special focus on women in the field, this handbook maintains a forward focus.

Also included are sixteen case studies on successful organic, biodynamic, and sustainable wineries from the San Francisco North Bay Region, focusing on how what each has done can be replicated.