In the 21st Century, the Chief Executive Officers role is both complex and multifaceted. As the key architects of culture in their organizations, how their actions, behaviors and mindset are role modeled and perceived is pivotal and how they in turn, evoke leadership in everyone is essential.
Along with input from Global CEOs, this book examines and assesses how CEOs defines, navigate and instill key activities of organizational life and provokes and challenges the nature of their practice.
It shares practical strategies on how CEOs ways of being can influence and contribute to the adoption and embedment of ways of working that better serve employees, stakeholders and organizations. Ultimately, in the pursuance of healthier organizations!
Key activities of organizational life include purpose and vision; strategy and structure; leaders’ actions, behavior and mindset; culture change and change drivers; new ways of thinking, doing and being and, activities for the future in terms of space, innovation and reimagining.
Now you can own all of Reginald’s books in one convenient set!
Lies, Damned Lies, and Cost Accounting
Business leaders rely on accounting data such as profit and calculated costs as a guide to whether they are making money. Should they?
Accounting was designed to report financial performance not model cash flow. Accruals can disconnect cash flow from the timing and extent to which it occurs. Statements of cash flow do not provide insight into what was bought and how efficiently it was used. Costs and profits are not absolute, they change based on the model you use to calculate them. To manage cash, you must manage what you buy and how effectively you use it. The largest expenditure for most companies is capacity; space, labor, materials, equipment, and technology. Unless you model and manage capacity effectively, you will not achieve the cash flow results you seek.
This book introduces capacity management, describes cash flow dynamics, and offers ideas about how to manage both. After reading it, you be able to see, understand, and manage cash flow as never before.
Strategic Cost Transformation
Your product costs $2.86 to make. What does the number tell you about your operations, how effectively they were run, demand, or how much money you spent on capacity? Nothing.Shouldn’t you know?
Accounting information creates a limited picture of operations and true cash performance. Strategic Cost Transformation offers a new framework, business domain management, which creates a comprehensive picture of your organization for improved cash based decision-making.
Project Profitability
Consultants and internal project teams often make substantial claims about the savings opportunities resulting from their projects. Most of the time, these claims do not come true. Project Profitability explains why these opportunities are not realized and offers a framework that will guarantee your teams identify projects that align with your strategy, calculate cash savings appropriately, and realize these cash savings upon implementation.
Customers of consulting organizations can use this book to keep their consultants honest when savings are promised. Consulting organizations can use this book to help document the value their solutions bring, how much of that value can be realized, and what’s necessary to achieve it.
If you are a consultant, you do not want to risk having your customer know the content of this book and challenge the value promise!
A prosperous future for your community is in your hands!
Make your community a better place to live, work and play!
Why do some communities thrive and grow while others struggle and decline? Smart communities know how to attract and nurture the kinds of businesses and organizations they want to create a vibrant economy and higher quality of life.
The more that elected officials and all residents know about community and economic development the more the community will prosper. How to Build Prosperous Communities is a practical guide to help communities reach their goals for prosperity. Numerous examples throughout the book show how communities and regions of all sizes have attained and maintained prosperity in a constantly changing environment.
The book is based on the authors’ years of experience helping communities and regions across the country and around the world create their roadmaps to prosperity with better jobs, improved public services, and enhanced amenities.
The Untold Power: Underrepresented Groups in Public Relations fills a glaring void in public relations history by chronicling the practices and scholarship contributed by members of ethnically and racially underrepresented groups.
The evolution and advancement of public relations have been recorded and taught as an integral part of the communications curriculum, but the stories of these trailblazers went untold.
The text offers snapshots of past, present, and future endeavors with the hope that the reader will be inspired, reflective, and proactive. Everyone from students to seasoned professionals will learn of individual and group challenges and triumphs in academia, the workplace, and society.
This series of books focuses on highly specialized Emergency Management arrangements for healthcare facilities and organizations. It is designed to assist any healthcare executive with a body of knowledge which permits a transition into the application of emergency management planning and procedures for healthcare facilities and organizations.
This series is intended for both experienced practitioners of both healthcare management and emergency management, and also for students of these two disciplines.
The importance of corporate financial reporting has increased over the years. Accountants have developed standards that ensure the financial information issued by companies is rigorous and assists the users of the information in making decisions. Initially counties developed their own standards but the increase in world-wide trade demonstrated the need for an international approach to standard setting. This led to the establishment of International Accounting Standards Board (IASB) and the issue of international accounting standards.
Although accounting standards originally focused on financial information that would be of interest to investors in a company, there is an increasing interest in all corporate activities that shape the way we live.
In this book we discuss the specific pressures and decisions that influences the changes in corporate reporting with emphasis given to the U.K., the United Sates and Islamic countries. We also discuss the impact of advances in technology on corporate reporting and we review the nature of information provided by companies to a wider audience than shareholders.
This series of books focuses on highly specialized Emergency Management arrangements for healthcare facilities and organizations. It is designed to assist any healthcare executive with a body of knowledge which permits a transition into the application of emergency management planning and procedures for healthcare facilities and organizations.
This series is intended for both experienced practitioners of both healthcare management and emergency management, and also for students of these two disciplines.
Facebook, Instagram, LinkedIn, Pinterest, Twitter, Tik Tok–the one thing that unites them all is that they are used by people, real human beings. Too often today, marketers are focused on algorithms and analytics instead of simply trying to help their company meaningfully connect with the humans that are going to help them grow.
This book takes a people-first approach to social media that centers on how to best communicate with others using the social media platforms. While each and every social network changes constantly, this underlying approach never will. By ensuring that people are first in all social media strategies, marketers will deliver more value to their companies and the people they serve.
“In a world where marketing strategies are endless, Cass and Dana explore a simple yet innovative process on how to ensure sustained attention to your brand. I encourage business owners to provide copies of this book to their marketing teams so they can watch how their mindset and strategies evolve–you won’t be disappointed.” –Ami Kassar, Co-Founder and CEO of Multifunding; Author of The Growth Dilemma: Determining Your Entrepreneurial Type to Find Your Financing Comfort Zone
Getting, keeping, and using attention is one of the hardest and most important challenges for marketers today. People’s attention is being pulled in a million different directions by social media, podcasts, TV, Facebook/Instagram, family, friends, politics, the list goes on.
Marketing veterans Cassandra Bailey and Dana Schmidt have developed a simple model that any business or nonprofit can use to identify which types of attention they need and create plans to go get them. In a step-by-step process, the authors outline the five types of attention, six potential audiences, three parts of messaging, five kinds of content, four bridges to move people, and a surround sound approach to pull it all together.
The result is the one thing all brands need today: Sustained attention from the people who matter most.
Professor Czinkota shares with us his practical insights into the modern world trading system and the complexities that exist within. It provides an invaluable framework for future global leaders in their endeavors to solve global trade crises and find opportunities for furthering the free flow of goods and services across borders.
It is rare to find such practical insights into the rationale of why the world is what it is today and makes for some interesting guidance for the future. Anyone who reads this book will be better equipped to tackles the challenges of operating in the world economy and working their way out of conflicts.
The book also addresses the weaknesses present in current world structures, such as the World Trade Organization and its inability to suppress China, guiding the reader on how to achieve business success in a world of instability and diplomatic tensions. The concept of Curative International Marketing is a unique framework fathered by Professor Czinkota and is deeply explored in this book.
