Born Global Firms: A New International Enterprise

$21.99

Congratulations to Knight and Cavusgil for winning the 2014 JIBS DECADE AWARD — …recognizing the most influential paper published in the Journal of International Business Studies one decade before the current conference. In order to be considered for the award, a paper must have been included among the five most cited papers published in the 2004 Volume of JIBS. This year’s winner is “Innovation, Organizational Capabilities, and the Born Global Firm” by Gary A. Knight and Tamer Cavusgil.” This book helps managers and scholars understand the born-global phenomenon. We offer a comprehensive treatment of born globals, from distinctive features of these companies, to strategies that they use for international success, to implications of the phenomenon for international small- and medium-sized enterprises. We review useful theories and frameworks, as well as introduce a new field based on the born-global phenomenon – international entrepreneurship.

Internet Marketing for Entrepreneurs: Using Web 2.0 Strategies for Success

$21.99

Don’t know a blog from a tweet? After reading this book, you’ll not only understand these terms, you’ll be able to use them to market your business! This book is your introduction to Marketing 2.0. It shows you how to leverage new media tools like Facebook, Twitter, blogs, and the New Media Press Release to grow your business and your followers, as well as how to participate in meaningful conversations with past, present, and future customers

Developing Winning Brand Strategies

$21.99

This outstanding new title introduces at a high level the actual relationships between branding, strategy, and corporate performance. It provides a fresh perspective on, and approach for, developing robust customer-focused strategy and describes the important role of the brand in competing successfully for stakeholder choice. Developing Winning Brand Strategies adds significant value providing a holistic, in-depth understanding of the business dynamics and consumers’ selection criteria enabling management to make informed strategic decisions.

A Leader’s Guide to Knowledge Management: Drawing on the Past to Enhance Future Performance

$21.99

This book is your guide to knowledge management for the future leaders of your organization. In other words, it ensures that they will know what you know and be able to apply your experiences to similar encounters in their time. It is replete with examples of successful knowledge management (with an eye toward the future) in current times and provides simple, time-tested steps. This book is your guide to ensuring future generations know what you know and can apply it in their time. This book is your guide to knowledge management for the future leaders of your organization. In other words, it ensures that they will know what you know and be able to apply your experiences to similar encounters in their time.

An Executive’s Primer on the Strategy of Social Networks

$21.99

This book defines social networking and social capital and helps you understand the relationship between them. Learn how to leverage the logic and structure of social networks through extensive discussions of current successful models in action and enhance your strategies and competitive advantage. This book is a single concise resource that covers both social network and social capital and helps you understand the relationship between them.

Developing Employee Talent to Perform: People Power

$21.99

This book outlines a critical approach to developing employee talent within your company-strategy dynamics. It removes the shroud of mystery from effectively attaining desired performance outcomes by clearly defining the links between people issues and performance. It is well illustrated and provides real-world examples along with action checklists to drive and monitor results.

Building Strategy and Performance Through Time: The Critical Path

$21.99

This book uses a balanced blend of frameworks and illustrations to teach you how to tackle the challenge of driving performance into the future. This book shows you where the levers are that you control and how to choose what to do, when, and how much to achieve your specific goals. This book effectively outlines the dynamics of strategy, how you drive performance – past, today and into the future. It shows what causes performance to improve or deteriorate and what you can do to change this trajectory for the better.

Export Marketing Strategy: Tactics and Skills That Work

$21.99

This book describes the steps necessary to achieve success in export marketing. It is a step-by-step guide to the art and science of export marketing, from initial discovery to researching new markets, to the financial aspects, to managing ongoing operations.If you find that the domestic market is saturated, exporting is a very important strategic initiative, and you need this book to understand everything inherent in export marketing. This book describes the steps necessary to achieve success in export marketing. It is a step-by-step guide to the art and science of export marketing, from initial discovery to researching new markets, to the financial aspects, to managing ongoing operations.

Conducting Market Research for International Business

$21.99

This practical guide leads you through all the issues you will face in developing new marketing opportunities in foreign markets.This practical guide leads you through all the issues you will face in developing new marketing opportunities in foreign markets. From initiating a project, to sampling and analyzing data, to taking advantage of your knowledge by approaching the market; this book is your guide to understanding and overcoming the most pressing issues that international marketers face.

Managing Your Intellectual Property Assets

$21.99

This book outlines and illustrates strategies that you must employ to protect your intellectual property. There are legal means available to you, and this book defines these means and explains them in plain language. If you want to protect your innovative product and service from your competition this book shows you how. It also provides you with the steps and actions needed to generate competitive advantage and profit for your company.