Export Marketing Strategy: Tactics and Skills That Work

$21.99

This book describes the steps necessary to achieve success in export marketing. It is a step-by-step guide to the art and science of export marketing, from initial discovery to researching new markets, to the financial aspects, to managing ongoing operations.

If you find that the domestic market is saturated, exporting is a very important strategic initiative, and you need this book to understand everything inherent in export marketing.

This book describes the steps necessary to achieve success in export marketing. It is a step-by-step guide to the art and science of export marketing, from initial discovery to researching new markets, to the financial aspects, to managing ongoing operations.

Description

About the Author(s)

Tamer Cavusgil

Tamer Cavusgil specializes in the internationalization of the firm, global strategy, emerging markets, and buyer-seller relationships in cross-border business. His professional career spans teaching, …

Shaoming Zou

Shaoming Zou (PhD, Michigan State University) is Robert J. Trulaske, Sr., Professor of Marketing and Associate Professor at the University…

Daekwon Kim

Daekwan Kim is Assistant Professor of International Business and Marketing in the College of Business at Florida State University. He received his PhD from Michigan State…