Shaoming Zou

Shaoming Zou (PhD, Michigan State University) is Robert J. Trulaske, Sr., Professor of Marketing and Associate Professor at the University of Missouri. His research is focused on international marketing strategy and firms’ performance.

He has published in Journal of Marketing, Journal of International Business Studies, Decision Sciences, Journal of the Academy of Marketing Science, Journal of Advertising, Journal of International Marketing, and International Marketing Review, among others.

His work is among the most cited in international marketing, and he has won several major research awards, including the AMA Global Marketing SIG’s inaugural Excellence in Global Marketing Research Award for his impact on global marketing research in the last 10 years.

Dr. Zou served as a department editor of Journal of International Business Studies, the top journal in international business, and is a current member of the editorial review boards of Journal of International Business Studies, Journal of the Academy of Marketing Science, Journal of International Marketing, and Journal of Public Policy & Marketing.

Related Books by the Author

Export Marketing Strategy: Tactics and Skills That Work