Daekwon Kim

Daekwan Kim is Assistant Professor of International Business and Marketing in the College of Business at Florida State University. He received his PhD from Michigan State University. He has taught numerous international business and marketing courses at Florida State University as well as in Japan and Europe.

His research interests include international channel relationships, international marketing strategies, multinational brand management, and the impact of IT on firm marketing strategies and activities.

His research work appears in numerous academic journals including the Journal of International Business Studies, Journal of Academy of Marketing Science, Journal of International Marketing, Industrial Marketing Management, Journal of Business Research, and International Marketing Review, among others.

Related Books by the Author

Export Marketing Strategy: Tactics and Skills That Work