Decision Equity: The Ultimate Metric to Connect Marketing Actions to Profits

$21.99

In this book, the authors introduce Decision Equity as a breakthrough, overarching metric that can help free marketing managers from their existing mental models, and provide avenues to efficiently convert the vast amounts of data at their disposal into powerful information to make informed long-term and short-term decisions about products, customers, markets, and overall business health. There are four key objectives that we wish to achieve through this book. In this book, we introduce Decision Equity as a breakthrough, overarching metric that can help free marketing managers from their existing mental models, and provide avenues to efficiently convert the vast amounts of data at their disposal into powerful information to make informed long-term and short-term decisions about products, customers, markets, and overall business health. There are four key objectives that we wish to achieve through this book. First, we wish to introduce the underpinnings of a new flow-based measurement and management process that can promote truly unshackled thinking both within the marketing function as well as at its interface with other functional areas. Second, we want to demonstrate how firms can win by learning to conceptualize and discover the linkages between marketing and related non-marketing actions and their ultimate marketplace and financial consequences. Third, we aim to provide guidance for how marketing managers and CMOs can significantly improve the outcomes of their decisions by following a verification-based linkage discovery process to connect marketing actions to profits. And fourth, we wish to provide evidence for the efficacy of verification-based thinking centered on the principles of Decision Equity from successful marketing interventions and implementations in well-known organizations.

Business Intelligence: Making Decisions Through Data Analytics

$21.99

This book is about using business intelligence as a management information system for supporting managerial decision making. It concentrates primarily on practical business issues and demonstrates how to apply data warehousing and data analytics to support business decision making. This book progresses through a logical sequence, starting with data model infrastructure, then data preparation, followed by data analysis, integration, knowledge discovery, and finally the actual use of discovered knowledge. All examples are based on the most recent achievements in business intelligence. Finally this book outlines an overview of a methodology that takes into account the complexity of developing applications in an integrated business intelligence environment. This book is written for managers, business consultants, and undergraduate and postgraduates students in business administration.

Building Organizational Capacity for Change: The Leader’s New Mandate

$21.99

Never before have strategic leaders been confronted with so much overwhelming change. The traditional approach taken by the leader or leaders is to direct or control the organizations’ reaction on a monthly, weekly, or even daily basis. This approach is stressful and overwhelming for executive leaders, makes middle managers feel torn between honoring their senior leaders and listening to the demands of front line employees, and is alienating for front line employees.
This book offers an alternative to the traditional approach by focusing on building the change capacity of the entire organization in anticipation of future pressures to change. Based on systematic research of more than 5,000 respondents working within more than 200 organization or organizational units conducted during the previous decade, this book offers a clear and proven method for diagnosing your organizational change capacity. While building organizational change capacity is not fast or easy, it is essential for effective leadership and organizational survival in the 21st century.

Transforming U.S. Army Supply Chains: Strategies for Management Innovation

$21.99

This text offers a practical approach for understanding the US Army’s extremely complex global logistics system, widely acknowledged as one of the largest in the world. The focus is on inventory management policy where prescriptions are illuminated through the prism of an enterprise supply chain analysis. Although Army aviation logistics examples are emphasized throughout, the fundamental issues and potential solutions are broadly applicable to other large-scale military and industrial supply chains as well. Following a summary of recent trends for background and context, a multi-stage conceptual model of the logistics structure is presented to segment and guide the effort. This multi-stage model is used to systematically analyze major organizational components of the supply chain, diagnose structural disorders and prescribe solutions. Integration challenges are addressed using cost-benefit perspectives which incorporate supply chain objectives of efficiency, resilience, and effectiveness. The design and evaluation section proposes an “analytical architecture” consisting of four complementary modeling approaches, collectively referred to as “dynamic strategic logistics planning”, to enable a coordinated, enterprise approach for Army Logistics Transformation. An organizational construct is presented for an “engine for innovation” to accelerate and sustain continual improvement for Army logistics and supply chain management – a “Center for Innovation in Logistics Systems”. Finally, strategic management challenges associated with enterprise integration and transformational change are addressed: organizational design; management information and decision support systems; strategic alignment for a learning organization; and workforce considerations including human capital investment needs. The text concludes with a relevant historical vignette and closes with a summary of expected benefits.

Doing Business in the ASEAN Countries

$21.99

Southeast Asia is home to the ten ASEAN nations of Brunei Darussalam, Cambodia, Indonesia, Laos, Malaysia, Myanmar, Philippines, Singapore, Thailand, and Vietnam. Collectively they comprise a huge market of over half a billion people, with a total land area of 4.5 million square kilometers, a combined domestic product in excess of US$1.1 trillion and total trade of over US$1.4 trillion.
It is the most dynamic and fastest growing region in the world but also has some of the world’s most distinctive cultures and business systems. It offers tremendous opportunities for investors and businesses. But to succeed you need to be familiar with the unique business environment including political and business systems, cultural idiosyncrasies, management practices, social structures, legal frameworks, government priorities, potential competition, establishing relationships and selecting partners, and dealing with corruption and other ethical pitfalls. The book will apply a framework to understand each country along these dimensions
This book is a practical and comprehensive guide to succeeding in ASEAN countries. It allows for a deeper understanding of the business environment of these diverse economies. You will be better able to evaluate the risk factors and make meaningful decisions.

Consumer Behavior: Women and Shopping

$21.99

Why study women and shopping? Why is it important? Women matter because of their consumer spending power; they are crucial to survival in the competitive retail industry in America. Women matter because they control over $20 trillion in consumer spending. Women are better educated, have more financial power and decision making abilities and mobility than any previous generation. Why Women Shop provides a fascinating insight into women’s shopping habits and motivations. This book is of interest to business as they gain a better understanding of the most powerful economic force in the retail industry.

Revenue Management in Service Organizations

$21.99

Revenue management is concerned with maximizing revenue flows while controlling costs and offers a new framework for locating conventional management accounting concepts and methods, in combination with notions of yield management, pricing and process management. The revenue objective provides a unifying goal for the aforementioned concepts and methods that are especially suitable for service organizations where revenue considerations are inextricably linked to the activities performed. This book places revenue management at the forefront of management accounting with cost management and performance measurement in supporting roles. Revenue management introduces new ideas such as yield management, while uniting previously disparate subjects such as project management, capacity costing, and the theory of constraints. Methods of pricing and their associated strategies are included as well as techniques for segmenting consumer markets.

The Art of Successful Information Systems Outsourcing

$21.99

This book is unique in that it does not simply discuss an author’s practitioner experience or present a summary of academic research on what makes projects succeed. Rather, this book does not hide the real complexity of the issue and does not attempt to introduce the reader to some elusive nonexistent boilerplate solution. The book does include real world experience and does summarize academic research, but it also treats outsourcing for what it is — an incredibly complex process. There are however many steps managers can take to understand outsourcing for what it really is and manage this process accordingly. It is this focus on the correct mindset, rather than the methodological steps alone, that makes this book unique, and that is why the title of the book is about outsourcing as an art and philosophy.

Drivers of Successful Controllership: Activities, People, and Connecting with Management

$21.99

This book is about drivers of successful controllership. Successful controllership services provide an imperatively required support to managers, especially in times of change. But what makes controllership services successful? Our book provides the first comprehensive set of answers to this question. We argue it is not the selection of latest tools and techniques but carefully customized services, motivated and skillful employees, and intensive mutual exchanges with managers and open cooperation with other internal service providers. Our book thus addresses managers who want to learn how they best profit from a close collaboration with controllers, and controllers who strive to improve the quality of “their” services to deliver superior performance.

Inside Washington: Government Resources for International Business, Sixth Edition

$21.99

This sixth edition of a national bestseller is organized the way businesspeople think–by product rather than by agency. It is a comprehensive, yet user-friendly, resource for navigating the products and services of various U.S. and foreign government agencies as well as multilateral organizations including the International Finance Corporation and Inter-American Development Bank.