U.S. Politics and the American Macroeconomy

U.S. Politics and the American Macroeconomy

$21.99

This book considers the interrelation among macroeconomic politics, macroeconomic policymakers, macroeconomic policies, and macroeconomic performance. This interaction is examined using the expectational Phillips curve model, which measures macroeconomic outcomes in terms of inflation and unemployment. The subject of macroeconomic politics mainly focuses on voter behavior, presidential re-election ambition, and political party priorities. These political factors influence the macroeconomic policy actions of the president, Congress, and the central bank; the analysis takes into account both fiscal and monetary policies.

The author’s examination of citizen sentiment is based on rational voter theory and the median voter model. He compares the effects of macroeconomic farsightedness versus shortsightedness in voters and contrasts the conservative versus liberal perspectives on macroeconomic policy and performance. The empirical component of the analysis examines the electoral and partisan political business cycle effects upon the U.S. economy, and evidence of idiosyncratic effects during the time frame of 1961–2014 is found. Finally, the author discusses macroeconomic influence on various measures of voter sentiment, such as presidential job approval, and presidential and congressional election outcomes.

A Guide to Sales Management: A Practitioner's View of Trade Sales Organizations

A Guide to Sales Management: A Practitioner’s View of Trade Sales Organizations

$21.99

In many FMCG companies, the challenges for the sales function are to develop effective sales strategies and to deliver excellent sales operations in order to support the achievement of business targets. The purpose of this book is to provide a practical guide to sales management through the analysis of its key components: route to market, sales strategy, key performance indicators, organizational models, sales force management, customer business planning, order to cash, and sales and operations planning. For each of these topics, the content of this book is a balance of theory, practical tips, and useful tools, keeping in mind not only the “what,” but also the “how” of the implementation.
The reader will learn how to map sales channels, assess a customer base, design a sales strategy, build a sales scorecard, and organize a sales team’s frontline and back offi ce. The book also covers how to structure trade category plans, customer business plans, and customer negotiation plans and how to optimize the sales team’s contribution to the company’s key fundamental processes. It concludes with an overview of the future challenges of sales management.

Preventing Litigation: An Early Warning System to Get Big Value out of Big Data

Preventing Litigation: An Early Warning System to Get Big Value out of Big Data

$21.99

“An enormous accomplishment.” -Thomas D. Barton, Louis and Hermoine Brown Professor of the Law at California Western School of Law “As a lawyer or client, if you prefer a fence at the top of a cliff to an ambulance at the bottom, this insightful book is essential reading.” -Professor Richard Susskind, author of Tomorrow’s Lawyers
Preventing Litigation, for the first time, explains how to build an early warning system to identify the risk of litigation before the damage is done, and proves that there is big value in less litigation. The authors are subject matter experts, one in litigation, the other in computer science, and each has more than four decades of training and experience in their respective fields. Together, they present a way forward to a transformative revolution for the slow-moving world of law for the benefit of the fast- paced environment of the business world.

ISO 50001 Energy Management Systems: What Managers Need to Know About Energy and Business Administration

ISO 50001 Energy Management Systems: What Managers Need to Know About Energy and Business Administration

$21.99

Managers and academia targeting energy performance improvements have a valuable tool in ISO 50001 Energy Management Systems, which allows for a certification after third-party audits. Business managers may reduce costs and fully tap the strategic potential of energy as a competitive factor. Academic lecturers can introduce energy in their specific field of teaching and research, helping their students to be successful. Students get a unique selling proposition being endowed with this cutting-edge expertise when applying for a job.
The book provides an overview of energy and business administration as an evolving field, outlining the theoretical framework supported by practical examples. Energy oriented business administration involves.

Dancing with the Dragon: Doing Business with China

Dancing with the Dragon: Doing Business with China

$21.99

This book looks at a number of contemporary issues in relation to the current role China plays in trade investments, especially outward investments, a fairly new phenomenon in Australia, Africa, and Europe, three major strategic destinations for China. Through Eurozone crisis, Chinese investments, and migration into Europe, the authors paint a new picture of the world with China, the dragon dancing in the centre of the stage with rotating dancing partners.
They show a new perspective on the China-US relationship, especially through the case of Huawei, the new Chinese telecommunication giant who is consistently challenging the position of CISCO commercially and now politically. This book adds another tool to the tool box of those who are aiming to continue dealing, trading, and working with China and the Chinese.

People, Processes, Services, and Things: Using Services Innovation to Enable the Internet of Everything

People, Processes, Services, and Things: Using Services Innovation to Enable the Internet of Everything

$21.99

This book assesses the capabilities and benefits of connecting people, processes, data and things into the Internet of Everything (IoE). It begins by surveying the government and industrial sectors for current social and business challenges that are solvable using IoE. Within this section, the business and technology drivers for making the switch to IoE are covered. Examples include: rapid increases in the number and types of IP enabled devices, volume of new data streams emanating from these new devices and the easy access to cloud systems for data computation and analysis.
Additionally, the book expands on the concepts of Data Fabrics applied to IoE Next, the book explains how IoE enables organizations to ramp the rate of new service creation and delivery of those services. These services are not feasible unless an underlying system can connect, integrate and reconcile data from previously unconnected and disparate functions. In addition, the underlying system must provide contextual perspective when presenting the data to enable optimal decisions that take all interactions and reactions into account. The latter portion of this text explains several barriers to IoE system adoption including integration with legacy IT systems and management systems using proprietary protocols. Using service models and service delivery mechanisms these barriers are removed. This book explains how this is done and what new capabilities are enabled in an IoE enabled network of people, processes, data and things.

Innovation in China: The Tail of the Dragon

Innovation in China: The Tail of the Dragon

$21.99

The word innovation is often used today regarding China, as if the concept were new to the Eastern country. Most people know, however, that China was a juggernaut in creating new technologies and at one time was the innovation king of the world – but that was at least seven centuries ago! Today, the great oriental power is attempting once again to take the throne of innovation for its own.
This desire to usurp the throne, which had been diligently taken by the West during the Scientific Revolution, has placed an almost unrealistic emphasis on innovation. In Innovation in China: The Tail of the Dragon, the author explores the issues and actors involved in making innovation the emphasis in China. He uses a simple systems model of innovation and various perceptual lenses. The lenses are aimed at the historical, economic, political, legal, educational and cultural elements of an innovation-based society. After reading the book the reader will understand more about how innovation is happening in China and by whom. More importantly, the reader will begin a journey of learning more about where the country is going as it relentlessly continues its drive to create an innovation-based society and to become once again, in terms appropriate to its history, the ‘Emperor of Innovation’.

Lean Communication: Applications for Continuous Process Improvement

Lean Communication: Applications for Continuous Process Improvement

$21.99

Four decades ago, the most progressive companies, particularly those in the manufacturing sector, embraced an aspirational notion stoically named Zero Defects. It was a broad corporate call to action in an era with no Internet, elongated supply chains, multicultural, multilingual, cross-generational work teams, or multiple time zones. It was to ensure product improvement, decrease in work-related accidents, and greater profits earned when less mistakes were made. Today with the kaleidoscope of disruptive forces in business transactions, the speed of commerce, and the ferocious level of competition for consumer loyalty and business survival—the cost of an enterprise’s faulty communication can literally make or break a product. The digital age allows consumers to be informed instantaneously, which in turn has accelerated the change in tastes, decreased the life cycle of products and services, and is driving the need for companies to keep up.

This book is an introduction to concepts associated with Lean methodologies and how these can be adopted to uncover waste and drive improvements in the interactions between participants in an organization.

Smart Marketing: How to Dramatically Grow Your Revenue

Smart Marketing: How to Dramatically Grow Your Revenue

$21.99

“Ahmed Al Akber provides a clear and concise approach to marketing, demonstrating that you can do it every day. Every day you waste not reading his wisdom in a loss in your own marketing. Smart Marketing is even smarter in its simplicity and clarity. There is absolutely no excuse not to have acquired more of your ideal business right after you’ve read this book.”-Alan Weiss, PhD, “the rock star of consulting,” author of Million Dollar Consulting and 55 other books.
“Still advertising your products and services in the traditional ways? How’s that working for you? If you’re looking for a better way to generate attention for your business, pay attention to Ahmed’s Seven Principles of Smart Marketing in these pages.”- David Meerman Scott, bestselling author of The New Rules of Marketing and PR, now in 25 languages from Arabic to Vietnamese.
Smart Marketing is designed to help organizations looking for significant growth. Offering a great product or service does not guarantee success—to win these days, a business must also excel at marketing and selling. In most instances, a big marketing team and budget also isn’t necessary. To achieve big goals, focus must be put on the most important marketing and sales activities that generate the biggest impact for the business. This book outlines what those activities are and how to implement them.
This book will appeal to CEOs, business owners, and independent professionals. It will also be very useful for marketers and sales managers. It is a “how to” guide to help readers cut through the hype and get straight to what really matters to this audience—growing business and revenue.