Surprise!: The Secret to Customer Loyalty in the Service Sector

$21.99

Modern consumers are being bombarded with information from every angle. They can’t absorb it all and, consequently, tune-out large portions of the information. Therefore, in order to gain their full attention, firms must find ways to surprise them during transactions. They must spawn mental script deviations for them. Research indicates that these script deviations can cement their loyalty. Therefore, Surprise! The Secret to Customer Loyalty in the Service Sector details how to create a surprise culture in a service firm. Any owner or manager competing in one of the many service sectors would benefit from implementing the information contained within these pages.

Category: SKU: 9781631571022 Tag:

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About the Author(s)

Vincent P. Magnini

Vincent P. Magnini, PhD, is an international speaker, business consultant, and educator. He is a tenured faculty member in Virginia Tech’s Pamplin College of Business, and is currently ranked as one o…

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Additional information

Pub Date

October 5, 2014

Pages

180

ISBN

9781631571022

Print Price

$21.99

EISBN

9781631571039

EBook Price

$9.99