The PR Knowledge Book

Check it out! Now featured on The International Public Relations Association’s website. IPRA is the leading global network for PR professionals and is the organizer of the public relations’ annual global competition, the Golden World Awards for Excellence. https://www.ipra.org/member-services/pr-books/ And from India CSR, which is the largest CSR online business news platform in India. https://indiacsr.in/the-pr-knowledge-book-by-sangeeta-waldron/ The PR Knowledge Book is for everyone, irrespective of where you are in the world— whether a student starting out in this industry, self-employed, a home business, small business, start-up, charity, or any other type of organization wanting to embark on your PR journey or someone just plain curious about what it entails.
This book covers everything within the world of PR from how to create a brand, how to use social media, how to be newsworthy, to how to contact the media, how to have a global mind-set, the power of networking, and more. It is written in an easy style, packed with powerful tips, proven tools, and real-life case studies from around the world. In 12 chapters you will discover how to get your brand out there so you can attract clients and new business.

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