The PR Knowledge Book
The PR Knowledge Book is for everyone, regardless of where you are in your PR journey.
This book covers everything within the world of PR from how to create a brand, how to use social media, how to be newsworthy, to how to contact the media, how to have a global mind-set, the power of networking, and more.
It is written in an easy style, packed with powerful tips, proven tools, and real-life case studies from around the world. In 12 chapters you will discover how to get your brand out there so you can attract clients and new business.
This book is featured on The International Public Relations Association’s website. IPRA is the leading global network for PR professionals and is the organizer of the public relations’ annual global competition, the Golden World Awards for Excellence.