(Re)Value: Raise Your Prices and Build Your Legacy


Pricing power is a simple concept, yet so many successful people overlook it, leaving money on the table. It’s not about charging more; it’s about discovering the only type of value your customers will pay more for.

Not all value is equal. Want to 2X your earnings? If you operate with a 15-percent profit margin, you could grow your business by 100 percent, managing twice the resources and doubling your complexity. Or you could simply increase your pricing power by 15 percent. While few know how, the companies, leaders, and productive individuals embracing the lessons of Re-Valuing do it every day.

Join the Re-Value Revolution and Ignite Your Team to:

  • Discover what your customers are willing to pay more for.
  • Identify where your business is leaking value and intervene.
  • Cut through competing priorities by asking the right questions.
  • Ensure your strategies will stand the test of time.

REVALUE shares a wealth of game-changing insights within an easy-to-apply framework, distilling a 20+ year pursuit into an entertaining read that you can easily digest on your next domestic plane ride.


About the Author(s)

Adam Wallace

Adam Wallace, the American, has spent years unlocking pricing power for products and services. After more than a decade as a corporate fixer, joining Fortune 100 leadership teams to capture additional value on multibillion dollar ventures, he now serves as an interim executive and board member for private companies.

Adam Wallace

Adam Wallace, the Australian, is a multiple New York Times, USA Today and Amazon bestselling author. He has sold over 5 million books, with a mission to entertain and inspire millions around the world.

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Pub Date

July 23, 2024





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