New Insights into Prognostic Data Analytics in Corporate Communication


This book advances diagnosis-prognosis models that mark antecedent frames in various commercial forms of communication—annual reports, investigative fiction–Poirot series, Sci-Fi, and advertisements. The authors thereby develop a study of narrative markets by proposing the narrative of things as the next innovative mega trend in business analytics. A unique feature of the book is the special section dedicated to industry- academic practitioners, who have offered a bird’s-eye view in the Review Speak section of every chapter of this book.
With contributions by Aman Narang, Niteen Bali, Shubhra Chaudhry, AmanchaVamshikrishna, Anant Singh, Karthi Prakash and Namit Jain.

Category: SKU: 9781947441101 Tag:


About the Author(s)

Pragyan Rath

Pragyan Rath is associate professor in communication in the Indian Institute of Management Calcutta (IIM-C). She is developing the Narrative of Things in the lines of Internet of Things, thus in…

Kumari Shalini

Kumari Shalini is a banker with State Bank of India (SBI)who has previously worked as a researcher in the Business Ethics and Communication Group at the Indian Institute of Management Calcutta (II…

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Pub Date

August 25, 2019





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