Description
About the Author(s)
Pragyan Rath
Kumari Shalini
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$31.99
This book advances diagnosis-prognosis models that mark antecedent frames in various commercial forms of communication—annual reports, investigative fiction–Poirot series, Sci-Fi, and advertisements. The authors thereby develop a study of narrative markets by proposing the narrative of things as the next innovative mega trend in business analytics. A unique feature of the book is the special section dedicated to industry- academic practitioners, who have offered a bird’s-eye view in the Review Speak section of every chapter of this book.
With contributions by Aman Narang, Niteen Bali, Shubhra Chaudhry, AmanchaVamshikrishna, Anant Singh, Karthi Prakash and Namit Jain.
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Copyright Year | 2020 |
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Pub Date | August 25, 2019 |
Pages | 184 |
ISBN | 9781947441101 |
Print Price | $31.99 |
EISBN | 9781947441118 |
EBook Price | $17.99 |