How to Get Inside Someone’s Mind and Stay There: The Small Business Owner’s Guide to Content Marketing and Effective Message Creation


Exploring and demystifying content marketing and providing proven and practical strategies for promotion and pro t, How to Get Inside Someone’s Mind and Stay There is for business owners, managers, and anyone with a need to market a product, a service, or even themselves!
In this book, you will learn:
‧ How to identify your ideal customer
‧ How to identify and create your key marketing messages
‧ The right way to be remembered
‧ How to write for impact, engagement, and action.
The book supplies you with all the tools you need to build and benefit your business in person, in print, and online and helps you become your sector’s go-to brand of choice.
What readers are saying:
“An absolute gem for business owners.”—Andi Lonnen
“It completely changes your way of thinking . . .”—The Book Bag
“Quite excellent, and sets the standard in this marketing genre.”—Ross H
“It’s the most helpful book about copywriting, digital marketing, and basically everything!!”—Good Reads


About the Author(s)

Jacky Fitt

Jacky Fitt, FRSA, trained in theatre design at the Royal Welsh College of Music and Drama, worked in theatre, film, and TV production before picking up a pen full time. Today, an exp…

Book Preview

Additional information

Pub Date

April 5, 2018





Print Price




EBook Price