Trade Promotion Strategies: Best Practices

Globalization has revolutionized how trade is now conducted. New opportunities have been created coupled with higher risks and increased competition, and firms involved in international trade have had to adapt to a rapidly changing global environment to remain competitive. To help you and anyone involved in national trade promotions, this book will flush out smart strategies.

Inside, you will learn about how other national trade promotion organizations have developed innovative strategies and incentives. Some of the most effective examples have been selected and presented as case studies, and throughout the book, you will learn just how a select group of trade promotion organizations have become relevant partners to their export oriented enterprises.

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