Consumer Experiences and Emotion Management

$21.99

Emotions can organize cognitive processes or disorganize them, be active or passive, lead to adaptation, or maladaptation. Consumers may be conscious of their emotions or may be motivated by unconscious emotions. The emotions in combined form with different intensities have an adaptive significance in consumers’ life. Further, the challenges that marketers and researchers face in today’s global markets are to understand the expression of the emotions or consumer emotional experience.
The purpose of this book is to emphasize the value of emotions and explore mental behavioral and emotional dimensions that affect consumers of all age groups, societies, and cultures. This book is an excellent reference for students, executives, marketers, researchers, and trainers. It includes the different elements of emotion, evidence of how emotions govern and organize consumer life, and emotion and individual functioning, including psychological disorders and well being.

The Good Company: Sustainability in Hospitality, Tourism, and Wine

$21.99

“At last, a book that tackles the topic of sustainability in the global travel industry, but with a real understaning of its economic importance as a better alternative–a must read.” – Michael McCloskey, former Chairman of The Sierra Club.

“This much-needed work is essentially a cookbook, filled with inspiring recipes for sustainable travel. This will be a valuable resource, for everyone from students to industry leaders, for many years to come.” – Jeff Greenwald, Executive Director, Ethical Traveler The Good Company tells the stories of over 30 inspiring companies around the world that are among the ethical leaders in the industry. The broad positive message is encouraging and enervating; each of the companies seeks to live up to the highest standard. The authors tell the steps they have taken and what has motivated them or enabled them to pursue such noble aims.

This book includes case studies from of hotels, cruise lines, tour operators, agri-tourism, wineries and much more. Throughout the book, the authors address a variety of questions innovators and entrepreneurs have and note the lessons these companies can teach to those who want to build sustainable businesses that address the world’s social and environmental problems.

U.S. Politics and the American Macroeconomy

$21.99

This book considers the interrelation among macroeconomic politics, macroeconomic policymakers, macroeconomic policies, and macroeconomic performance. This interaction is examined using the expectational Phillips curve model, which measures macroeconomic outcomes in terms of inflation and unemployment. The subject of macroeconomic politics mainly focuses on voter behavior, presidential re-election ambition, and political party priorities. These political factors influence the macroeconomic policy actions of the president, Congress, and the central bank; the analysis takes into account both fiscal and monetary policies.

The author’s examination of citizen sentiment is based on rational voter theory and the median voter model. He compares the effects of macroeconomic farsightedness versus shortsightedness in voters and contrasts the conservative versus liberal perspectives on macroeconomic policy and performance. The empirical component of the analysis examines the electoral and partisan political business cycle effects upon the U.S. economy, and evidence of idiosyncratic effects during the time frame of 1961–2014 is found. Finally, the author discusses macroeconomic influence on various measures of voter sentiment, such as presidential job approval, and presidential and congressional election outcomes.

A Guide to Sales Management: A Practitioner’s View of Trade Sales Organizations

$21.99

In many FMCG companies, the challenges for the sales function are to develop effective sales strategies and to deliver excellent sales operations in order to support the achievement of business targets. The purpose of this book is to provide a practical guide to sales management through the analysis of its key components: route to market, sales strategy, key performance indicators, organizational models, sales force management, customer business planning, order to cash, and sales and operations planning. For each of these topics, the content of this book is a balance of theory, practical tips, and useful tools, keeping in mind not only the “what,” but also the “how” of the implementation.
The reader will learn how to map sales channels, assess a customer base, design a sales strategy, build a sales scorecard, and organize a sales team’s frontline and back offi ce. The book also covers how to structure trade category plans, customer business plans, and customer negotiation plans and how to optimize the sales team’s contribution to the company’s key fundamental processes. It concludes with an overview of the future challenges of sales management.

Preventing Litigation: An Early Warning System to Get Big Value out of Big Data

$21.99

“An enormous accomplishment.” -Thomas D. Barton, Louis and Hermoine Brown Professor of the Law at California Western School of Law “As a lawyer or client, if you prefer a fence at the top of a cliff to an ambulance at the bottom, this insightful book is essential reading.” -Professor Richard Susskind, author of Tomorrow’s Lawyers
Preventing Litigation, for the first time, explains how to build an early warning system to identify the risk of litigation before the damage is done, and proves that there is big value in less litigation. The authors are subject matter experts, one in litigation, the other in computer science, and each has more than four decades of training and experience in their respective fields. Together, they present a way forward to a transformative revolution for the slow-moving world of law for the benefit of the fast- paced environment of the business world.

ISO 50001 Energy Management Systems: What Managers Need to Know About Energy and Business Administration

$21.99

Managers and academia targeting energy performance improvements have a valuable tool in ISO 50001 Energy Management Systems, which allows for a certification after third-party audits. Business managers may reduce costs and fully tap the strategic potential of energy as a competitive factor. Academic lecturers can introduce energy in their specific field of teaching and research, helping their students to be successful. Students get a unique selling proposition being endowed with this cutting-edge expertise when applying for a job.
The book provides an overview of energy and business administration as an evolving field, outlining the theoretical framework supported by practical examples. Energy oriented business administration involves.

Dancing with the Dragon: Doing Business with China

$21.99

This book looks at a number of contemporary issues in relation to the current role China plays in trade investments, especially outward investments, a fairly new phenomenon in Australia, Africa, and Europe, three major strategic destinations for China. Through Eurozone crisis, Chinese investments, and migration into Europe, the authors paint a new picture of the world with China, the dragon dancing in the centre of the stage with rotating dancing partners.
They show a new perspective on the China-US relationship, especially through the case of Huawei, the new Chinese telecommunication giant who is consistently challenging the position of CISCO commercially and now politically. This book adds another tool to the tool box of those who are aiming to continue dealing, trading, and working with China and the Chinese.

People, Processes, Services, and Things: Using Services Innovation to Enable the Internet of Everything

$21.99

This book assesses the capabilities and benefits of connecting people, processes, data and things into the Internet of Everything (IoE). It begins by surveying the government and industrial sectors for current social and business challenges that are solvable using IoE. Within this section, the business and technology drivers for making the switch to IoE are covered. Examples include: rapid increases in the number and types of IP enabled devices, volume of new data streams emanating from these new devices and the easy access to cloud systems for data computation and analysis.
Additionally, the book expands on the concepts of Data Fabrics applied to IoE Next, the book explains how IoE enables organizations to ramp the rate of new service creation and delivery of those services. These services are not feasible unless an underlying system can connect, integrate and reconcile data from previously unconnected and disparate functions. In addition, the underlying system must provide contextual perspective when presenting the data to enable optimal decisions that take all interactions and reactions into account. The latter portion of this text explains several barriers to IoE system adoption including integration with legacy IT systems and management systems using proprietary protocols. Using service models and service delivery mechanisms these barriers are removed. This book explains how this is done and what new capabilities are enabled in an IoE enabled network of people, processes, data and things.

Innovation in China: The Tail of the Dragon

$21.99

The word innovation is often used today regarding China, as if the concept were new to the Eastern country. Most people know, however, that China was a juggernaut in creating new technologies and at one time was the innovation king of the world – but that was at least seven centuries ago! Today, the great oriental power is attempting once again to take the throne of innovation for its own.
This desire to usurp the throne, which had been diligently taken by the West during the Scientific Revolution, has placed an almost unrealistic emphasis on innovation. In Innovation in China: The Tail of the Dragon, the author explores the issues and actors involved in making innovation the emphasis in China. He uses a simple systems model of innovation and various perceptual lenses. The lenses are aimed at the historical, economic, political, legal, educational and cultural elements of an innovation-based society. After reading the book the reader will understand more about how innovation is happening in China and by whom. More importantly, the reader will begin a journey of learning more about where the country is going as it relentlessly continues its drive to create an innovation-based society and to become once again, in terms appropriate to its history, the ‘Emperor of Innovation’.