MetricsMan: It Doesn’t Count Unless You Can Count It


MetricsMan presents opinions, insights, and best practices of public relations and social media research and measurement. It discusses the evolution of measurement, return on investment, the Barcelona Principles, social media measurement models, marketing mix modeling, the battle against advertising value equivalents, and establishing accountability of the public relations profession.
Through this book, public relations professionals will be able to set clear measurement goals and objectives, identify right from wrong in the metrics they use, and understand how to apply valid measurement models and frameworks in their practices. This book also provides valuable information for public relations educators and students to learn about the best practices of research and measurement in the industry.

Category: SKU: 9781631575211 Tag:


About the Author(s)

Don Bartholomew

The late Don Bartholomew was senior vice president, digital and social media research for Ketchum. He was a member of the Measurement Commission of the Institute for Public Relations. Don served as vi…

Zifei ``Fay`` Chen

Zifei “Fay” Chen is a doctoral student and instructor of record at the University of Miami. She is the recipient of the inaugural Don Bartholomew Award for Excellence in Public Relations Research (pre…

Book Preview

Additional information

Pub Date

June 2, 2016





Print Price




EBook Price