A Profile of the Steel Industry: Global Reinvention for a New Economy, Second Edition

$21.99

Steel companies were at the birth of the modern business corporation. The first billion dollar corporation ever formed was U.S. Steel in 1901. By the mid-twentieth century the steel mill and the automobile plant were the two pillars upon which the twentieth century industrial economy rested.
Given the scale of capital and operations, vertical integration was seen to be pivotal, from the raw materials of iron ore and coal on one end of the supply chain to the myriad of finished products on the other. By the end of the twentieth century, however, things had dramatically changed.
Take a look inside for a brilliant and concise history of the steel industry. The author presents a comprehensive account of the economics of the industry, with an overview of how the industry operates and the environment in which it operates. This book includes a detailed discussion of the regulation of the industry; a documentation of the reasons why a rejuvenated steel industry will be critical to the economic health of the modern economy; and a rationale for the reemergence of the steel industry in particular, and manufacturing in general, as a vital force in the North American economy of the new millennium.
It is widely perceived that the United States is moving from an industrial age into an information age, driven by high technology. That image for steel is now being reversed. The steel industry has continuously been forced to remake itself, and this book describes those developments and dynamics. Information technology is pervasive across the industry and ecological improvement is steel intensive.

Shopper Marketing: A How-To Business Story

$21.99

The book outlines a practical approach to shopper marketing in order to grow both revenue and brand equity. A story runs through the book in the first part of each chapter, so that it is easier to connect the theory and tools in the second part of each chapter, with a real-world scenario.
The book follows the story of the Big Beverage Company, who receive a call from their biggest customer one afternoon asking for their help in getting the coffee category growing again.
This sets the Big Beverage Company and their management team on a journey from being a brand-focused business, to one that understands how a broader emphasis on the category and its shoppers can lead to greater growth for themselves and their retail partners.
The book contains over 300 industry and academic references as well as numerous examples from the author’s own experience.

Agile Project Management for Business Transformation Success

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This book is intended to provide project management office (PMO) executives’ practical information to promote enterprise Agile for business value compatibility within their organization. The primary benefit of this book is to promote a sense of common purpose and collaboration between the project delivery and the organization.
Agile project delivery methods are adaptable to the emergence of unknown requirements identified in the later part of the project delivery lifecycle. The key success factor is direct business participation and collaboration to ensure that a business focus determines the output. Agile promotes innovation and creates synergies through a business focus viewing technology deployments as a catalyst for change rather than the final objective. Technology investments implemented through Agile processes result in improved market leadership, organizational alignment, and resource efficiency delivering competitive advantage

Statistics for Economics: Second Edition

$21.99

Statistics is the branch of mathematics that deals with real life problems. As such, it is an essential tool for economists. Unfortunately, the way the concept is introduced to students is not compatible with the way economists think and learn. The problem is worsened by the use of mathematical jargon and complex derivations. However, as this book demonstrates, neither is necessary. The book is written in simple English with minimal use of symbols, mostly for the sake of brevity and to make reading literature more meaningful. The second edition also incorporates Stata software for use by more technically oriented readers who have access to sophisticated software.
The objective of this book is to address the fundamentals of statistical analysis in a simple and easy-to-comprehend way. Instead of covering numerous topics, the book covers interrelated subjects that are necessary for the comprehension of the presented topics. The second edition has augmented the explanations in the first to clarify the subjects even more. The examples are based on economic theory utilizing actual data. The hope is that the use of theory will prove useful in relating the subject to actual empirical applications and help with research.

War Stories: Fighting, Competing, Imagining, Leading

$21.99

War Stories: Fighting, Competing, Imagining, Leading advances a leadership model for business that takes Americans beyond combat and competition as the default setting for our daily enterprise. The book draws on feature and documentary films, TV, social science, and journalism to show that, in the 21st century, the United States is reaping the fruit of a long-standing and deep-rooted faith in one take on business practice.
Rooted in the history of World War II and the Vietnam era, War Stories traces an arc of military American self-perception on the screen, the printed page, and in public conversation over the past 20 years. It juxtaposes to that arc a different, potentially more liberating and productive story, linking personal and professional commitments to organizational culture and, finally, systems thinking. Ethical, sustainable business practice depends on leaders who can tell that story of business in society, integrating public, private, and civil sector imperatives for an audience eager to engage them.

The Human Side of Virtual Work: Managing Trust, Isolation, and Presence

$21.99

The virtual work world is upon us. It is ever increasing as both workers and organizations become more familiar with this new structure. The way leaders and managers deal with the virtual worker will become increasingly more important. This book takes a look at the virtual work environment from a view of human perceptions. Trust, isolation, and presence are the three main human perceptions discussed throughout the book and are the foundation for the theory presented. The Change–Self-Efficacy Loop Theory provides the basis for a new tool to maximize the productivity level of the virtual worker.
The book takes a journey from the industrial revolution through a second shift or technology revolution which we are currently experiencing known as the virtual work environment. It presents argument and ideas to encourage all of us to take action now to prevent the potential negative outcomes that could affect many working in the virtual work environment. The book is designed for anyone associated with the virtual work environment. Based on the premise that the virtual work environment needs to be a productive alternative to the traditional work environment, the book focuses on variables that can create the most successful outcome.

Using Statistics for Better Business Decisions

$21.99

More and more organizations around the globe are expecting that professionals will make data-driven decisions. Employees, team leaders, managers, and executives that can think quantitatively should be in high demand. The goal of this book is to increase ability to identify a problem, collect data, organize, and analyze data that will help aid in making more effective decisions. This book will provide you with a solid foundation for thinking quantitatively within your company. To help facilitate this objective, this book follows two fictitious companies that encounter a series of business problems, while demonstrating how managers would use the concepts in the book to solve these problems and determine the next course of action. This book is for beginners and does not require prior statistical training. All computations will be completed using Microsoft Excel. http://www.betterbusinessdecisions.org/

Writing For Public Relations: A Practical Guide for Professionals

$21.99

The very nature of public relations—maintaining goodwill between an organization and its various stakeholders—requires a high degree of professionalism. This book examines the most common types of documents used in public relations and provides easy-to-follow descriptions of how to write them in a straightforward and effective manner.
Each chapter focuses on a specific type of document and includes helpful samples and useful checklists for writing: daily correspondence, news releases, newsletters, brochures, media kits, web copy, and social media. Students studying business, marketing, public relations, or communication as well as small business owners and employees will find this practical guide vital to their efforts to promote and inform various publics about their organizations.

Major in Happiness: Debunking the College Major Fallacies

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“Edmondson’s theories are accompanied by practical exercises that will be of value to students and their parents as they navigate a pathway through the complex interactions of study and work. He also points to two critical skills: team work and listening skills we expect and rarely teach. This book adds significantly to the debate about education and is a must read for incoming and exiting graduates and their parents.” -John Christian, President/CEO, CAPA, The Global Education Network

“As a career professional this is truly a thought provoking book. This book certainly puts majors in perspective and the importance of doing what you love. This is a must read for all parents of college bound students.” -Cindy Szadokierski, Executive Director, The Edge Program, Randolph-Macon College

“Using strong research blended with a practical, clear writing style, Dr. Edmondson provides perspective and advice that the current generation of students (and parents) desperately needs to hear.” –Jeremy Osborn, PhD, Associate Professor of Communication, Cornerstone University

This book examines a variety of assumptions prevalent in the mental models of undergraduates, parents, educators, higher education leaders, administrators, and policymakers that cause people to fall into a series of mental traps when selecting a major.

Divided into three parts, this publication presents a situational analysis on choosing a college major, dissects the mental models and traps people rely on, and offers a variety of assessments that can help increase one’s self-awareness prior to declaring a major.

Personal and Organizational Transformation Towards Sustainability: Walking a Twin-Path

$21.99

Inspired by the WBCSD Vision 2050 in which “all people live well within the limits of the planet”, this book asks how do we achieve this bold ambition? Telling a story of personal growth and corporate transformation, it provides insights and tools for anyone driving sustainable development within their organizations and in their own lives. Discover how you can consciously use your professional role as a source of change. Learn how the consistent use of few, yet meaningful visuals, enables generative dialogue and communication for aligned problem solving within multi-disciplinary and multi-stakeholder teams. See how personal mastery can guide you in identifying the contribution you can make, both towards wider goals and your individual well-being. On this journey, “meaning-making” is essential. In organizations, co-creation of a shared language and an understanding of disruptive innovation are fundamental to successful transformation. In exploring these topics, the book builds on a set of core concepts: Rogers’ innovation diffusion curve, the triple bottom line (people, profit, planet) expanded with a fourth “P” (the individual), and the WWF “ice-breaker” graph which maps the environmental footprint against the human development index.