Writing For Public Relations: A Practical Guide for Professionals

$21.99

The very nature of public relations—maintaining goodwill between an organization and its various stakeholders—requires a high degree of professionalism. This book examines the most common types of documents used in public relations and provides easy-to-follow descriptions of how to write them in a straightforward and effective manner.
Each chapter focuses on a specific type of document and includes helpful samples and useful checklists for writing: daily correspondence, news releases, newsletters, brochures, media kits, web copy, and social media. Students studying business, marketing, public relations, or communication as well as small business owners and employees will find this practical guide vital to their efforts to promote and inform various publics about their organizations.

Major in Happiness: Debunking the College Major Fallacies

$21.99

“Edmondson’s theories are accompanied by practical exercises that will be of value to students and their parents as they navigate a pathway through the complex interactions of study and work. He also points to two critical skills: team work and listening skills we expect and rarely teach. This book adds significantly to the debate about education and is a must read for incoming and exiting graduates and their parents.” -John Christian, President/CEO, CAPA, The Global Education Network

“As a career professional this is truly a thought provoking book. This book certainly puts majors in perspective and the importance of doing what you love. This is a must read for all parents of college bound students.” -Cindy Szadokierski, Executive Director, The Edge Program, Randolph-Macon College

“Using strong research blended with a practical, clear writing style, Dr. Edmondson provides perspective and advice that the current generation of students (and parents) desperately needs to hear.” –Jeremy Osborn, PhD, Associate Professor of Communication, Cornerstone University

This book examines a variety of assumptions prevalent in the mental models of undergraduates, parents, educators, higher education leaders, administrators, and policymakers that cause people to fall into a series of mental traps when selecting a major.

Divided into three parts, this publication presents a situational analysis on choosing a college major, dissects the mental models and traps people rely on, and offers a variety of assessments that can help increase one’s self-awareness prior to declaring a major.

Personal and Organizational Transformation Towards Sustainability: Walking a Twin-Path

$21.99

Inspired by the WBCSD Vision 2050 in which “all people live well within the limits of the planet”, this book asks how do we achieve this bold ambition? Telling a story of personal growth and corporate transformation, it provides insights and tools for anyone driving sustainable development within their organizations and in their own lives. Discover how you can consciously use your professional role as a source of change. Learn how the consistent use of few, yet meaningful visuals, enables generative dialogue and communication for aligned problem solving within multi-disciplinary and multi-stakeholder teams. See how personal mastery can guide you in identifying the contribution you can make, both towards wider goals and your individual well-being. On this journey, “meaning-making” is essential. In organizations, co-creation of a shared language and an understanding of disruptive innovation are fundamental to successful transformation. In exploring these topics, the book builds on a set of core concepts: Rogers’ innovation diffusion curve, the triple bottom line (people, profit, planet) expanded with a fourth “P” (the individual), and the WWF “ice-breaker” graph which maps the environmental footprint against the human development index.

Financial Ratios

$21.99

Financial ratios are an important technique of the financial analysis of a business organization. Effective financial management is the key to running a financially successful business. Ratio analysis is critical for helping you understand financial statements, for identifying trends over time, and for measuring the overall financial health of your business. Lenders and potential investors often rely on ratio analysis for making lending and investing decisions.
This book aims to not only develop an understanding of the concepts of financial ratios but also to provide the students a practical insight into the application of financial ratios for decision making and control. It analyzes the financial statements of corporate enterprises in India in diverse sectors with the help of financial ratios in order to facilitate the learning process.

A Profile of the Global Airline Industry

$21.99

The airline industry is one of the most fascinating in the world, with roots going back to the earliest years of the 20th century. Not long after the Wright brothers flew successfully for the first time in 1903, interest in aviation for military and commercial purposes began. In the late teens, the United States government began offering potentially lucrative airmail contracts to start-up air carriers and, despite some rough patches along the way, by the 1930s, the industry was beginning to look like the companies we see today; The industry, both in the United States and abroad, continued to grow during the 1950s, 60s, and 70s. By the mid-1970s, Congress decided that economic regulation was no longer necessary and began the process of deregulation by freeing the all-cargo carriers from most CAB oversight in 1977. In 1978, for better or worse, the passenger airlines were deregulated as well. Deregulation transformed the U.S. airline industry forever. New carriers entered the marketplace, while old ones failed and the industry experience such trends as consolidation, globalization and, more recently cost-cutting and downsizing.
This book will provide the reader with insight into the nature of the airlines and why companies promulgate the strategies they do. First, the history of commercial air services will be examined, with an initial focus on the United States. After that background, airline operations around the world will be compared and the different types of carriers that comprise the industry will be discussed. Next, the reader will learn about important uncontrollable outside forces (fuel costs, terrorism, economic conditions, etc.) that can have dramatic and potentially devastating impacts on an airline. A discussion of the impact of both economic regulation and deregulation will follow. Finally future opportunities and challenges facing the airline industry will be presented in light of increased global demand and dwindling natural resources.

Regression Analysis: Understanding and Building Business and Economic Models Using Excel, Second Edition

$21.99

The technique of regression analysis is used so often in business and economics today that an understanding of its use is necessary for almost everyone engaged in the field. This book covers essential elements of building and understanding regression models in a business/economic context in an intuitive manner.
The book provides a non-theoretical treatment that is accessible to readers with even a limited statistical background. This book describes exactly how regression models are developed and evaluated. The data used in the book are the kind of data managers are faced with in the real world. The book provides instructions and screen shots for using Microsoft Excel to build business/economic regression models. Upon completion, the reader will be able to interpret the output of the regression models and evaluate the models for accuracy and shortcomings.

Understanding Consumer Bankruptcy: A Guide for Businesses, Managers, and Creditors

$21.99

Any company that does business with consumers will find itself in bankruptcy court at some time during the life of the company. If you are the owner or manager of a business, you know the reality and need to understand how a customer’s bankruptcy case will impact your business. Consumer bankruptcy filings have increased dramatically in the last 10 years. Businesses need to understand the bankruptcy process from the position of a creditor facing a consumer debtor.
This book will provide an overview of the most common forms of consumer bankruptcy, including a timeline of events, and the creditor’s interaction with the various parties along the way. We will also go through the forms every creditor will see in a bankruptcy case, and break them down so a business owner can understand what they’re reading. We provide guide points for discussion with the business’s attorney. Also see strategic tips and points for maximizing returns through best business practices. Several different industries are covered, including consumer lenders, vendors, community associations, and landlords.

Accounting for People Who Think They Hate Accounting

$21.99

Financial statements serve as a report card for a business through which managers and entrepreneurs can know their exact financial positions. These financial statements are prepared only through financial accounting. The main purpose of financial accounting is to help entrepreneurs exercise control over their business activities by controlling total costs incurred so that they are able to earn higher profits.

Leveraging Cultural Diversity in Emerging Markets

$21.99

Leveraging cultural diversity is an important element for competing in the global market. Understanding the overall macroeconomic landscape of emerging and frontier markets enables corporations and international business professionals to fully realize the potential for strategic globalization. Most transnational and multinational corporations have made substantial progress in their globalization efforts by establishing operations in several countries and offshoring certain processes to countries with capabilities and growth potential. However, while these recent globalization efforts have their roots in cost arbitrage, successful companies must understand that globalization can be a means for shoring up competitive advantage to diversify intellectual capabilities and growth and improve quality enhancement opportunities.
This book looks at how one can move forward from the current situation. Most people still see cultural differences as a barrier to success. The authors demonstrate how one can, instead, leverage from the cultural diversity and create better, more competitive companies, better leaders, and hopefully a safer and more sustainable world.