Economics of Sustainable Development

$21.99

The attempt to sensitize the business practitioner and the public-policy planner, as well as students of business management and the social sciences, to the concept of sustainable development in an easily comprehensible manner. This book analyzes sustainable development from the perspective of economics. Environmental and social challenges are shaping policies and consumer preferences to facilitate sustainable development. This concept has become an integral part of global business strategy. However, these trends are not always backed up by an adequate understanding of the complexities of the concept, and their implications for decision-making.
It is important to appreciate the economic logic under-lying both the necessity and the difficulty of moving to a world that can be sustained over time. The inter-relationship between the activities of human societies and nature lies at the core of sustainable development. Understanding this inter-relationship goes beyond the domain of conventional economics, into more interfaced terrains of ecological economics and environmental science.

Common Sense Finance : Finance for Individuals and Entrepreneurs

$21.99

This book addresses, from a conversational and hands-on perspective, the implications of finance, financial literacy, and the importance of understanding finance for both individuals and entrepreneurs. Finance and understanding financial matters are the ones that drive the decision-making process for businesses, large and small; but it is especially important for small business owners as they attempt to build, expand, and develop their businesses.
As a CPA, member of the AICPA Financial Literacy Commission, and a weekly columnist for Inc, Sean knows personal finance and financial literacy is something that drives decisions and plans for both individuals and organizations. He believes better informed people make better decisions. This book addresses the multitude of financial issues faced by individuals, entrepreneurs, and small business owners. Incorporating technology trends into this text, resources, links, and additional information is integrated throughout this text.

Econometrics for Daily Lives, Volume I

$21.99

Econometrics for Daily Lives helps you collect data and analyze the relationship among numerous factors facing you in your everyday activities. This first volume comprises two parts. Part I reviews basic statistics and introduces the most elementary topics in econometrics, including simple regressions and multiple regressions. Part II discusses several problems arisen in data analyses, one problem at a time, so that you can learn to deal with each problem without having to master advanced topics in econometrics. The volume is full of examples and practical guidance on how to perform data analyses using Microsoft Excel.
The author has prepared files to help with this book, and can be downloaded for free by clicking Data Analyses. These files consist of all text and Excel files that accompany the Data Analyses sections in this book.
She has also prepared a file, “Data for Exercises”, which comprises all data for the exercises in the book, as well as Answers to these Exercises, which will be given out to faculty who adopt this book.

Business Research Reporting

$21.99

Business Research Reporting addresses the essential activities of locating, collecting, evaluating, analyzing, interpreting, and reporting business data. It highlights the value of primary and secondary research to making business decisions and solving business problems. It aims to help business managers, MBA candidates, and upper-level college students boost their research skills and report research with confidence.

This book discusses primary data collection, sampling concepts, and the use of measurement and scales in preparing instruments. Also, this book explores statistical and non-statistical analysis of qualitative and quantitative data and data interpretation (findings, conclusions, and recommendations). The author shows how to locate, evaluate, and extract secondary data found on the web and in brick-and-mortar libraries, including optimized searching, evaluating, and recording. Plus, the book demonstrates how to avoid copyright infringement and plagiarism, use online citation software, and cite sources when writing and presenting. Two glossaries—one each for primary and secondary research—round out the content.

Business Research Reporting can be your go-to guidebook for years to come. Reading through it in a couple of hours, you can pick up ample information to apply instantly. Then keep it handy and refer to it in your ongoing research activities.

Cross-Selling Financial Services: A Professional’s Guide to Account Development

$21.99

This book is about generating profitable revenue from existing clients, and converting part-time clients into 100 percent full-time clients. Professionals and firms that offer financial services want to enjoy continued organic growth, and maximize the value of their business. Retaining and developing existing clients is one of the challenges they encounter in the process. The financial services industry is currently facing several key challenges: increasing competition, industry consolidation, rapidly changing technology, a soft market (for rates, premiums, and fees), and an increasing number of regulatory requirements. All these factors make it difficult for firms to produce consistent, positive, organic growth.

This book is a follow-up to the author’s previous book The Financial Sales Handbook: A Professionals Guide to Becoming a Top Producer. Although this book is an extension of the first, readers can be confident in approaching it as a stand-alone book.
Cross-Selling Financial Services: A Professional’s Guide to Account Development is for experienced professionals and firms who want to protect their existing top clients and revenue, and maximize the long-term growth and profitability of their business. The book will also help professionals to sharpen their account development capabilities. It is designed to be the nucleus for corporate training programs, as well as a guide for self-employed professionals who must market and sell to stay in business.

Arts and Entrepreneurship

$21.99

Interest in entrepreneurship in the arts has grown in recent years. Artists need to look past their product and service, and leverage resources under risk and uncertainty to seize opportunities and optimize gains. Strategic entrepreneurial and management approaches when converged with a passion for the arts, can lead business enterprises into new and exciting frontiers. This book brought together experts and thought leaders from around the world to uncover business success strategies for art enthusiasts worldwide.

The High Cost of Low Prices: A Roadmap to Sustainable Prosperity

$21.99

Based on his experience consulting on hundreds of industrial mega-projects, Jacoby reveals dark secrets of international supply chains for familiar products such as coffee, bottled water, gasoline, and electronic devices, and explains how government policies and business norms around the world have evolved to allow practices that can deplete natural resources, blight native landscapes, and tolerate inhumane working conditions.
The book directly addresses controversial issues like climate change, carbon taxes, fracking, offshoring, urban sprawl, globalization, income inequality, regulation, corruption, compliance and enforcement, providing an informed basis for mapping the way forward. Rich in facts and deep with first-hand experiences from around the world, Jacoby challenges embedded thinking about growth and progress, convenience, comfort, and quality of life. The book proposes a bold and realistic new policy framework that is ground-breaking and achievable for industry, government, and consumers, and supports the plan with achievable metrics, targets, and accountabilities.
While his first book promoted global supply chain optimization based on industry “best practices” and his second book fine-tuned the techniques for oil, gas, and power companies, Jacoby takes a holistic perspective in this third book, acknowledging and proposing solutions for the problems caused in part by these “optimized” global supply chains.

Temperatism, Volume I: A New Way to Think About Business and Doing Good

$21.99

What if organization’s pursued something other than an economic agenda? It may appear on the surface that this is a naive question, but it is a fundamental question about the role of organizations in our society. Why has the capitalist profit and neo-liberal agenda become so entrenched in Western society that we can’t possibly imagine anything different? The evidence that the system is flawed is plentiful and yet we still hang onto what we know, a little like a relationship that has past it’s best before date but is not yet damaging enough for a parting of ways. Do we ignore the evidence out of fear or because there appears to be no viable alternative? If growth and profit is part of the equation then what alternative is there to capitalism?
This book explores what different might look like and in doing so proposes an alternative paradigm. It seeks to begin a dialogue about whether, if growth and profit are an important part of the equation, then “Important for what purpose?” What follows is a proposition of an alternative agenda for organizations, one of doing good and the introduction of a new business framework—Temperatism.

Social Media Marketing: Marketing Panacea or the Emperor’s New Digital Clothes?

$21.99

Published in 1837, Hans Christian Andersen’s The Emperor’s New Clothes tells the tale of two weavers who present a non-existent suit of clothes to the Emperor with the caution that the suit is invisible to those who are unfit for their positions, stupid, or incompetent. As the Emperor parades in his underwear no one dares to say that they see no clothes— with the exception for one small child who exclaims; “he isn’t wearing anything at all.”
Fast forward to the present day and business owners and managers around the world are told that anyone who cannot see the benefits of social media marketing are unfit for their positions, stupid, or incompetent. As organizations, brands and products fill the social media landscape with meaningless, objective less drivel that has interest to no one and serves only to waste resources and alienate customers, a small voice can be heard exclaiming; “who told you that was a good idea?”
The caveat to this contemporary tale is that for a very few organizations, brands and products, social media has provided a kind-of marketing panacea. Correction: make that a very, very few organizations. For the rest, they are metaphorically parading in their digital underwear. All is not lost however. Although many have been duped in a new clothes-esque sting, and that their social media market- ing efforts are indeed, invisible—but marketing on social media might just be riding to the rescue.

The Challenge to Be and Not to Do: How to Manage Your Career and Maximize Your Potential

$21.99

Ever wished you could be more than you are now? Perhaps you have wondered whether there was more to life than the hamster wheel that you find yourself on? Maybe, you have been told by a teacher or manager that you won’t amount to anything? Does part of you secretly believe that you could do something greater than you are doing now?
Then this book is for you. You are not going mad and you are not being big headed to believe that YOU are awesome and YOU do have a unique talent. You have a unique talent, and if you don’t know what it is yet, it is time you found out. If you fail to play your strengths, to be the best that you are capable are being, it is not just you that misses out, it is all of us. Essentially, this book will challenge you to seek out your talent, release your full potential and be defined by who you are, not what you do. Are you ready for that?