Decoding Customer Value at the Bottom of the Pyramid: An Urban India Marketing Perspective

Decoding Customer Value at the Bottom of the Pyramid: An Urban India Marketing Perspective

$31.99

Mature businesses across all advanced countries are struggling to find new markets. Indian market has been estimated huge in size, approximately $1.2 trillion in purchasing power parity for the households earning an annual income of less than $4,000. This comes to almost 880 million of Indian population of which 22 percent is urban India and 78 percent rural India.
Referred to as bottom of the pyramid/low income/subsistence markets, while these markets offer immense business opportunities they also pose challenges. The needs of this segment have to be addressed by the corporate world but it might need a new approach with new business frameworks for implementation. The companies must understand what constitutes value for this segment, how it is different from other segments and how firms can offer value through their market offerings; accordingly what could be the successful business models.
Decoding Customer Value at the Bottom of the Pyramid: An Urban India Perspective answers these questions through a practical, rigorous and research oriented way. This book is a must read for business executives across the globe with an interest in the low income customers in India.

Political Dimensions of the American Macroeconomy

Political Dimensions of the American Macroeconomy

$34.99

Political macroeconomy refers to the interconnection between macro economic politics and macroeconomic performance. The expectational Phillips curve may be used to examine the economic aspects of this interrelation. Macroeconomic politics relates to voter behavior, presidential reelection ambition, partisan economic priorities, and special interests. These factors impact the fiscal and monetary policy actions of the president, Congress, and central bank.

According to the electoral effect, presidents attempt to boost the economy before an election to increase reelection votes. According to the partisan effect, conservative presidencies are relatively inflation averse, while liberal administrations are relatively unemployment averse. The evidence, however, suggests that the electoral and partisan effects occurred idiosyncratically in the U.S. economy during 1961–2016.

The economy also affects presidential approval, Congressional elections, consumer sentiment, voter participation, and macropartisanship. An international dimension of the political macroeconomy is the issue of free trade versus protectionism and the perspectives of economic liberalism, neomercantilism, and structuralism.

Capital Project Management: Evolutionary Forces, Volume III

Capital Project Management: Evolutionary Forces, Volume III

$31.99

As an extension of Volumes I and II of this series, this book contains a detailed elaboration of the Tesla story, in a way that also serves to examine the interaction of technology and economic forces that determine the structural profitability of any industry, especially capital-intense industries. The economics are the “five forces” introduced to the management lexicon by strategic management scholars. Here there is strong emphasis on the interplay among product technology, production and supply chains, and “Wall Street.”
The author is a retired business professor; his research interest has been the management of technology and innovation. For this book, he double-checked none of the 1,250 media items collected, accepting their overall veracity at face value. This approach advocates no one person, no one company, no one technology, and no portion of the global automobile industry. Analysis and practical application came foremost.

Be Different! The Key to Business and Career Success

Be Different! The Key to Business and Career Success

$37.99

“Stan Silverman’s ‘Be Different!’ belongs on every business professional’s bookshelf, for it is a practical, highly readable, optimistic guide to success in work and in life. It’s filled to the brim with genuine wisdom and focused, humane advice on the key issues men and women face in striving to be the leaders they want to be.” —Stewart D. Friedman, Professor of Management Practice Emeritus at the Wharton School and author of Total Leadership

This book teaches how to be different than your competitors. It is based on personal experience serving in the trenches as a CEO as well as a director on public, private and nonprofit boards.

The fundamental goal of any business is to be different–to be better than those with whom it is competing. Every company should be on a journey to be the preferred provider of products or services to its markets by offering a great customer/client experience. A preferred provider is the company that customers and clients preferentially want to do business with, and often can charge a premium for what they provide.

The fundamental goal of any individual is to be different–to be better than those with whom they are competing for that next job, whether internally or externally at a new company. Their goal is to demonstrate to the hiring manager that they are the best choice for that position.

This book teaches how to be different. It is based on personal experience serving in the trenches as a CEO as well as a director on public, private, and nonprofit boards.

A Non-Technical Guide to International Accounting

A Non-Technical Guide to International Accounting

$31.99

Businesses have become more global and more complex. Whether you are a manager, a student, or someone generally interested in corporate activities, you would need information as well as being able to understand it. Companies all over the world are required to generate financial information, if for no other reason than to settle their tax affairs.
Multinational corporations and larger companies, such as those listed on stock ex- changes, must make financial reports public, and the nature and type of that information is strictly regulated. Companies must comply with accounting standards set by regulatory bodies. These may include professional accounting associations and the government.
Many countries use International Financial Reporting Standards issued by the IFRS Foundation. This is a not-for-profit international organization that has developed a single set of high-quality global accounting standards. These standards can be complex, but this book explains the nuts and bolts of international accounting and what is required of companies in easy-to-understand, non-technical jargon.

Understanding Behavioral BIA$: A Guide to Improving Financial Decision-Making

Understanding Behavioral BIA$: A Guide to Improving Financial Decision-Making

$34.99

This book describes the biases most relevant to investing, includes background on how biases develop, and offers practical strategies to help you to improve your performance. The authors offer a guide to categorizing biases based on cutting-edge brain science, which will enable readers to implement best practices that guard against whole sets of biases.
Emphasis is placed on the practical implications of financial decision-making and the authors provide a scientific basis for adjusting investing practices to avoid common cognitive traps.

The DNA of Physician Leadership: Creating Dynamic Executives

The DNA of Physician Leadership: Creating Dynamic Executives

$34.99

Physicians are increasingly moving into leadership roles and possess enormous potential to advance health care. However, clinical training and practice does not provide the necessary skills for a transition from clinician into physician-leader. In fact, the very skills that make for an outstanding physician often compete, or interfere, with the skills required to be successful in wider leadership roles. The authors provide the aspiring physician-leader with the understanding of what is required to be a successful physician-leader and the tools necessary for the transition including:
‧ Understanding the business of health care
‧ Recognizing physician-leader psychology
‧ Establishing influence, the bedrock of leadership
‧ Creating a compelling strategy
‧ Developing high-performing teams
‧ Delegating to maximize leadership impact
‧ Communicating for effectiveness
‧ Negotiating for maximum benefit
This book is practical and realistic with case studies and recommendations on how to make the changes necessary to transform into a successful and fulfilled physician-leader.

Capital Project Management: Capital Project Finance, Volume II

Capital Project Management: Capital Project Finance, Volume II

$31.99

This book is companion to Volumes I and III in the series. Volume I covers managing strategy through capital project portfolios; Volume III is a complete case study.
This volume describes the strategic challenge of adding real economic value, properly and rigorously defined. The author explains how this is accomplished through the capital budgeting process; discusses the importance of free cash flow and finally, capital projects, as financial options, are discussed, as a way to manage risk while enhancing the likelihood of project approval.
The author is a retired business professor; his research interest has been the management of technology and innovation. For this book, he double-checked none of the 1,250 media items collected, accepting their overall veracity at face value. This approach advocates no one person, no one company, no one technology, and no portion of the global automobile industry. Analysis and practical application came foremost.

Capital Project Management: Capital Project Strategy, Volume I

Capital Project Management: Capital Project Strategy, Volume I

$31.99

The volumes in this series may be likened to a complete case study of Tesla through the end of 2018. Many popular media articles are excerpted, abridged to illustrate points of theoretical emphasis. This keeps the story alive, meaningful, and urgent.
Strategic management is a corpus of scholarship in the Academy of Management, as is technology and innovation management. Project management is found academically within operations management, and led in practice by the Project Management Institute. The volumes in this series intersect where these fields meet and capital projects are planned, budgeted, and financed.
Volume I tells the Tesla story and then presents chapters that address, in order: corporate governance and project stakeholder or communication management, project portfolios as strategic corporate portfolios, and an executive-level review of the best-practice project management paradigm, as applied to capital projects. The epilogue takes the story through the end of 1Q2019 and offers additional commentary.

Business Analytics: A Data-Driven Decision-Making Approach for Business, Volume II

Business Analytics: A Data-Driven Decision-Making Approach for Business, Volume II

$41.99

This business analytics (BA) text discusses the models based on fact-based data to measure past business performance to guide an organization in visualizing and predicting future business performance and outcomes. It provides a comprehensive overview of analytics in general with an emphasis on predictive analytics. Given the booming interest in analytics and data science, this book is timely and informative. It brings many terms, tools, and methods of analytics together.
The first three chapters provide an introduction to BA, importance of analytics, types of BA–descriptive, predictive, and prescriptive–along with the tools and models. Business intelligence (BI) and a case on descriptive analytics are discussed. Additionally, the book discusses the most widely used predictive models, including regression analysis, forecasting, data mining, and an introduction to recent applications of predictive analytics–machine learning, neural networks, and artificial intelligence. The concluding chapter discusses the current state, job outlook, and certifications in analytics.