Be Different! The Key to Business and Career Success

“Stan Silverman’s ‘Be Different!’ belongs on every business professional’s bookshelf, for it is a practical, highly readable, optimistic guide to success in work and in life. It’s filled to the brim with genuine wisdom and focused, humane advice on the key issues men and women face in striving to be the leaders they want to be.” —Stewart D. Friedman, Professor of Management Practice Emeritus at the Wharton School and author of Total Leadership

This book teaches how to be different than your competitors. It is based on personal experience serving in the trenches as a CEO as well as a director on public, private and nonprofit boards.

The fundamental goal of any business is to be different–to be better than those with whom it is competing. Every company should be on a journey to be the preferred provider of products or services to its markets by offering a great customer/client experience. A preferred provider is the company that customers and clients preferentially want to do business with, and often can charge a premium for what they provide.

The fundamental goal of any individual is to be different–to be better than those with whom they are competing for that next job, whether internally or externally at a new company. Their goal is to demonstrate to the hiring manager that they are the best choice for that position.

This book teaches how to be different. It is based on personal experience serving in the trenches as a CEO as well as a director on public, private, and nonprofit boards.

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