Native American Entrepreneurs

$31.99

Native American entrepreneurs are important contributors to the American economy and social landscape. Faced with numerous challenges, many Native American entrepreneurs have learned to transcend tough obstacles, leverage resources, and strategically pursue opportunities to achieve business success. This book captures the entrepreneurial stories and mindsets of contemporary Native Americans.
Native Americans tend to view entrepreneurial perspectives uniquely. One Native American entrepreneur was asked this question, “If you could give advice to young Native American entrepreneurs or other young people thinking about starting a business, what would be the most important consideration and why?” She replied:
Don’t be afraid to fail. One thing I have learned about entrepreneurship is to dream big and you might not always succeed, but if you don’t, you can always try again. I think it comes from growing up with parents who lived in poverty. They always told me that they knew what rock bottom looked like and the worst that could happen was that they’d end up back there, but the best thing that could happen was that they would succeed.
This book highlights unique stories and insightful analysis on the Native American psyche and the pathways in which they can find entrepreneurial success.

Advancing Talent Development: Steps Toward a T-Model Infused Undergraduate Education

$34.99

Talent development is key to organizations keeping pace with today’s rapidly changing workplace. Companies require talent that possesses discipline and systems mastery, combined with an ability to handle cross-functional, multicultural teams, projects, and assignments. Yet, colleges and universities face challenges in preparing students across all the competency dimensions employers demand.
The T-model configures academic and professional development in a way that allows institutions to provide students with a solid foundation, built through rich academic and co-curricular experiences so they can adapt to the evolving workplace. In this volume, readers are introduced to the dynamics of the workplace that generate the need for T-professionals. Representatives from different segments of higher education share how they infuse the T-model across the curriculum, and industry professionals offer insights on the necessity to grow as a T, once new graduates enter the workforce.

Predictive Medicine: Artificial Intelligence and Its Impact on Healthcare Business Strategy

$31.99

Artificial intelligence, machine learning, and other new technologies are ready to revolutionize the healthcare industry. But if we want them to achieve their full potential, we’ll need leaders who understand these new tools.
Predictive Medicine makes AI more accessible for healthcare practitioners without shying away from complex topics and controversial subject matter. It’s a call-to-action for a new generation of health leaders and a roadmap to a brighter future.

Conservative Options Trading: Hedging Strategies, Cash Cows, and Loss Recovery

$31.99

The world of options is considered high risk by many. At its original options trading in the modern era began in the early 1970s when the first listed calls were offered on a short list of companies; a few years later, put trading was added.
Since this time, options trading has become available on most companies on the large public exchanges. However, the high-risk reputation of options has persisted through the years, even as dozens of new and often conservative strategies have been introduced. Today, the best use of options is not to speculate on price movement, but to hedge market risk in equity portfolios. Many strategies can combine hedging with income, establishing advantageous circumstances for risk-averse traders. It is possible to apply several strategies to reduce risk and, in some instances, to eliminate market risk completely.
This book examines the many ways this can be accomplished, based on options for three highly rated companies. These are qualified as a first step by exceptionally attractive fundamental attributes and trends: Higher than average dividend yield with dividend increases over at least 10 years; a range of moderate price/earnings ratios each year; growing revenue, earnings, and net return; and level or declining long- term debt as a percentage of total capitalization.

The Entrepreneurial Adventure: Embracing Risk, Change, and Uncertainty

$31.99

The Entrepreneurial Adventure is perfect for anyone with an interest in business or with aspirations to start their own business. The author outlines key principles of the entrepreneurial adventure and the business world, bringing it to life using case studies.
This book contains useful and practical information about business and entrepreneurship gives a robust understanding of the theory and real-world implications of running a successful business. It describes and explains the whole process from understanding the implications and risks, the start-up stage through to future expansion.
The authors clearly demonstrate that if the good business habits and practices described in this book are followed consistently, you really will achieve entrepreneurial success and the opportunities that come with it.

The Olympic Sports Economy

$31.99

Every two years, the Olympics wins world attention with contests and celebrations. The success story of the world’s most watched event, best recognized symbols, and most enduring brand has many valuable lessons for the business world. An entire constellation of talent and teams works behind the scenes to strengthen the Olympics and keep it relevant in a changing world.

Veteran sports business journalist and MBA Max Donner gives readers a useful guide to the key success factors that make the Olympics an exceptional institution.

The Olympic Sports Economy incorporates exclusive case studies and reports from sports management conferences to illustrate the most important business practices and trends of the Olympics today. The text also reports objectively about recent controversies and challenges, as well as ways that readers can explore constructive solutions.

The Olympic Sports Economy highlights the role the Olympics has played as a model for over six-hundred other international multi-sport competitions and introduces ideas from important trends in Olympic sports that can also benefit other organizations.

Highly Effective Marketing Analytics: A Practical Guide to Improving Marketing ROI with Analytics

$34.99

Highly Effective Marketing Analytics, a highly practical and pragmatic how-to book, infuses analytics into marketing to help improve marketing performance and raise analytics IQ for companies that have not yet had much success with analytics. The author illustrates, step by step, many innovative, practical, and cost-effective methodologies to solve the most challenging problems facing marketers in today’s highly competitive omnichannel environment. Readers will learn the following from this book:
‧ Why has marketing analytics not yet kept the promise? How can organizations take advantage of marketing analytics to overcome budget constraints and become analytically competitive?
‧ What are strategic level, managerial level, and tactical level segmentation strategies and how to develop them?
‧ How to create customer profiles, customer personas, customer journeys, and a 360-degree customer view to gain deeper insights into customers.
‧ Why Mu’s 541-Rule can significantly improve response rates and profitability of direct mail campaigns.
‧ How to make print catalogs pro?table again in the digital era.
‧ How to take e-mail marketing to a different level of sophistication and success.
‧ Why loyalty programs failed and how to revamp a failed or low-performing loyalty program.
‧ How to calculate and apply different customer lifetime values to solving real-world problems.
‧ How to use marketing mix modeling (MMM), multi-touchpoint attribution models, and promotional lift analysis to better allocate marketing budgets into a wide range of marketing mediums.
Written in an applied, concise manner, and requiring no programming knowledge, this book is an easy read for both marketers and analytics practitioners who want to compete more effectively in the workplace.

Uniquely Great: Essentials For Winning Employers

$28.99

Every organization is unique. In order to make yours the best it can be, you need to understand the concepts presented in this book and know what questions to ask as you explore the potential in front of you. There are oceans of information available about how to build a great organization. Trends in how to create culture, attract talent, and boost productivity seem to shift as quickly as seasons of the year.
This text provides a succinct overview of concepts related to organizational success and offers a clear-eyed assessment of what is useful and what not. It guides you in questions to ask yourself, your leadership team, and employees of your organization so that you can make wise and informed decisions about how to proceed on the path to a uniquely great organization.

The Relevance of Humanities to the 21st Century Workplace

$31.99

The Relevance of the Humanities to the 21st Century Workplace provides a blueprint for higher education faculty, boards, presidents, senior leaders, parents, students, recent graduates, and other stakeholders. Upon examining the state of humanities today, it becomes rather obvious that six disconnects exists. Colleges have done a poor job helping people outside the academy understand the terms liberal arts, humanities, liberal education, and liberal arts colleges (The Explanation Disconnect).

Liberal arts and humanities faculty, as well as presidents, boards, and other stakeholders misunderstand the relevance of the humanities to the workplace (The Comprehension Disconnect). Higher education institutions need to improve how humanities majors translate their value to the marketplace (The Translation Disconnect).

Administrators, faculty, and staff need to think differently and provide humanities majors with a modern perspective on career opportunities (The Perception Disconnect). In order for humanities majors to maintain relevance in the 21st century workplace, institutions need to teach students the dynamics involved with pursuing a vocation (The Vocation Disconnect). Finally, institutions need to help humanities majors increase their self-awareness in order for them to engage in self-determination and prepare for life after college accordingly (The Cultivation Disconnect).

Delivering Effective Virtual Presentations

$28.99

In an era where technology and the skills required to navigate its use are deemed innate, people can experience some difficulty in transferring face-to- face skills to the virtual environment when they have not received any training or instruction in that regard. In many cases, books designed to assist in the learning process can be lengthy and cumbersome, rather than the clear, concise, complete, and correct format appreciated by readers.
Delivering Effective Virtual Presentations provides the reader with clear guidelines for creating and delivering webinars, e-meetings, and virtual presentations, including checklists and examples. The concise content of this book will help fill the gap between existing knowledge, skills, and abilities for delivering effective presentations and those necessary for doing so in the virtual environment. This book is a user-friendly guide to prepare college students, employees, supervisors, managers, and executives, to be highly effective virtual presenters.