Dynastic Planning: A 7-Step Approach to Family Business Succession Planning and Related Conflict Management

$37.99

This book is designed to be a guide to demystify the journey leading to preserving family legacy.
It is based on the fact that a family business is a partnership among its members, and that the most successful family business succession plan is the one devised by the family itself.
In this book, the author shares his unique experience working with hundreds of business families and next-generation family business entrepreneurs from across the world.
His 7-Step Methodology offers an innovative and a systemic approach to family business succession planning and related conflict management. It focuses on the importance of maintaining an open dialogue among family members, and it paves the way to a structured conversation among those interested in achieving an orderly transfer of wealth from one generation to another.
The author further discusses the elements that traditionally cause tensions among partners who happen to be family members, and offers solutions that have been tried and tested over two decades and that are based on real-life examples and success stories.
This text is designed for families in business who wish to start a succession planning conversation and to family business advisors invited to facilitate such a conversation.

Sustainability Leader in a Green Business Era: A Middle East Perspective

$28.99

Most organizations would say that they are interested in becoming more effective and efficient–which is almost impossible without competent leadership. Bad leaders are corrosive to any organization, thus organizations today must work to attract leaders who promote clarity and honesty.
This book highlights the principles and practices that lead to sustainable and positive leadership within SME. It also provides a step-by-step approach for the attributes of leaders who can run an SME and who have a predisposition to focus on environmental and resource sustainability. The text begins with a brief history of the concept of sustainability as it applies to both performance and reporting–implementing sustainability in an SME begins with the development of practices and activities.
The author explains the required skills to sustain business and environment in order to be prepared for the challenges and opportunities of today’s world and enjoy a successful life. Sukkar will inspire SME’s leaders to be aware of these considerations, and apply them to the role they play in firms–not just doing things right but doing the right things right.

From Starting Small To Winning Big: The Definitive Digital Marketing Guide for Startup Entrepreneurs

$31.99

Digital Marketing Guide for Start-up Entrepreneurs is a practical, step-by-step guide that will help budding entrepreneurs in setting up and executing their digital marketing strategy from scratch to achieve the goals they have set for their start-ups.
Topics covered in this book include search engine optimization, content marketing, social media marketing, search engine marketing, and online reputation management are essential for entrepreneurs to learn and master for the success of their start-up.
The author guides entrepreneurs in establishing a digital presence of their start ups to jet fuel their business growth. He brings in real-life examples and insights gained from executing digital marketing strategies for start-ups and small businesses.
This book is perfect for start-up entrepreneurs, founders, marketers, and small business owners who are unaware of digital marketing concepts and how to use digital marketing for their advantage. It will give them practical tips on applying digital marketing to increase their brand awareness and sales–a concise book that can be completed quickly. The text serves as a reference guide for start-up entrepreneurs, to which they can always come back to while setting up and executing their digital marketing strategy.

Market Entropy: How to Manage Chaos and Uncertainty for Improving Organizational Performance

$31.99

…marketing is a science. Large markets face entropy over time and fragment. Companies undergo this phenomenon but it has not been explained so far in marketing scholarship. This book examines the causes and effects of market entropy, and makes its worth to readers. An intellectual contribution for all…”—Vijay Govindarajan, Coxe Distinguished Professor, Tuck School of Business, Dartmouth, NH
Market entropy is not only an interesting topic, but is a fundamental concept that affects all aspects of business including finance, economics, marketing, accounting,
and management. This book provides a comprehensive background in the topic and includes useful managerial lessons. Based on scholarly research and years of market place experience, this informative and valuable book explains the evolution of large markets and their connection to radical innovations and technologies.”—Anjala S. Krishen Professor, Marketing & International Business, and Co-editor, Journal of Marketing Analytics University of Nevada, Las Vegas, NV
This book discusses competitive market dynamics explain contextual market entropy caused because of swift changes in the innovation and technology scenarios. It delineates the attributes of cognitive ergonomics of consumers responding to the market dynamics under the shrinking scenarios of large markets. The author analyzes the emerging theory of chaos, fragmentation of markets, and agile business models to gain advantage in the competitive marketplace and deliberates upon factors that are critical to success of firms. In addition, this book presents new in sights on developing hybrid business models using both aggressive and defensive marketing strategies to manage market chaos and behavioral complexities of consumers.

Level-Up Leadership: Engaging Leaders for Success

$31.99

Level Up Leadership is the first book with applied leadership development in one comprehensive read. Sharing knowledge gained by the author for over twenty-years, this book will change your way of thinking about leadership in a profound and advantageous way. How? The book is designed to train your mind to think and act as an authentic leader. Your professional demeanor will enhance as you master the six factors covered in this book.
There are a plethora of leadership competencies that can be mastered. However, this book focuses on six that every leader must master to be successful. In addition to the seven chapters, four complimentary case studies apply your knowledge and leadership competency. Engaging leaders for success begins with your own personal skill development. Aspiring leaders will learn to develop skills that followers are eager to learn. Do not waste another moment, buy this book and watch your skills increase exponentially. The additional resource materials are expansive.
Make this day be the day that you begin to earn the credential of executive leader. After reading this book, you will become a certified leader. Read it then contact me. I guarantee it!

Cultural Science: Applications of Artificial Social Intelligence

$34.99

In our time of great and uncertain change, business, government, and education must partner in many forms of technical and cultural convergence–for the benefit of both human welfare and economic recovery.
This innovative book explores the new relationships connecting computer science, social science, and the humanities. One popular form of artificial social intelligence, recommender systems, can become a far more valuable tool for research on the arts, beginning with movies and computer games, then extending to all the other artforms.
While artificial intelligence can be a powerful tool for description of physical reality, it must become both social and cultural if it is to be a valued tool of human expression. Many new developments offer opportunities and challenges for both industry and government policy. This book shows how artificial intelligence and related information technologies can converge successfully with the social sciences and humanities, so together they can achieve maximum benefits for people.

Data-Driven Business Models for the Digital Economy

$31.99

Today the fastest growing companies have no physical assets. Instead, they create innovative digital products and new data-driven business models. They capture huge market share fast and their capitalizations skyrocket. The success of these digital giants is pushing all companies to rethink their business models and to start digitizing their products and services.
Whether you are a new startup building a digital product or service, or an employee of an established company that is transitioning to digital, you need to consider how digitization has transformed every aspect of management. Data-driven business models scale not through asset accumulation and product standardization, but through disaggregation of supply and demand. The winners in the new economy master the demand for one and the supply to millions.
Throughout the book the author illustrates with examples and use cases how the market com- petition has changed and how companies adapt to the new rules of the game. The economic levers of scale and scope are also different in the digital economy and companies have to learn new tactics how to achieve and sustain their competitive advantage. While data is at the core of all digital business models, the monetization strategies vary across products, services and business models. Our Monetization Matrix is a model that helps managers, marketers, sales professionals, and technical product designers to align the digital product design with the data-driven business model.

The Truth About Collaborating: Why People Fail and How to Succeed

$31.99

Now, more than ever before, organizations are encouraging work collaboration both in-person and remotely to increase productivity, enhance innovation, and attain the best results. However, leaders and teams often lack the essential knowledge, tools, and techniques required to avoid failure and achieve optimal outcomes.
This book offers a refreshing approach that provides unique insights, examples, tools, techniques, checklists, and templates for successful collaborations. It opens with a review of the ten essential collaboration competencies, a self-test to reveal strengths and gaps, and practical tips to apply. Then, collaboration mindfulness is explained and guidelines based on the COIN model explain how to put this crucial mindset into action. Next, practical advice is offered for how to both encourage and manage discussion and dis- agreement throughout all four phases of the collaboration process.
Having a clear focus for the collaboration topic as a problem or an opportunity is reviewed in detail, with tips on how to decide and discuss most efficiently. Guidelines for how to manage conflict and deal with challenging people are offered, based on strategies for each of the four conflict stages. Additionally, whole-brain techniques are explained to help collaboration teams invent the most unique options and solutions for innovation and change. The book concludes with proven strategies for how to overcome eight common obstacles to collaborations with confidence.

Quantitative Tools of Project Management

$31.99

This book addresses quantitative tools to support general project management. The author focuses on critical path modeling and discusses risk-modeling tools, including PERT, critical chain modeling, agile/scrum approaches, and project control through earned value analysis. The text also presents Microsoft Project orientation. A feature of the book is an effort to tie content to that of the Project Management Body of Knowledge (PMBOK). Each chapter includes reference to how each chapter relates to the PMBOK structure, and relationship to the 2020 PMP Exam Outline.

Logistics Management : An Analytics-Based Approach

$31.99

New article by the authors that highlight this book, but also their new book Supply Chain Planning: Practical Frameworks for Superior Performance, 2nd Edition!
Logistics professionals must utilize a broad array of analytic techniques and approaches for decision-making. Effective use of analytics requires an understanding of both fundamental and advanced logistics decision-making techniques and methodologies. Further, logistics professionals must organize and view these analytics-based decision support tools through well-structured planning frameworks.
In this book, we illustrate and explain a wide range of practical logistics strategies and analytic techniques to facilitate decision-making across functions such as manufacturing, warehousing, transportation and inventory management. We also describe how to organize these analytics-based tools and strategies through logistics frameworks that span strategic, tactical and operational planning and scheduling decisions.
This book is intended for logistics professionals to use as a reference document that offers ideas and guidance for addressing specific logistics management decisions and challenges, and it will also serve as a valuable resource or secondary text for graduate and advanced undergraduate students.