A.G.I.L.E. Thinking Demystified: Mindset Over Mechanics

$28.99

The word agile has moved far beyond its original meaning in helping to transform large organizations. We now know that agile is used as the tool to accelerate an organization’s ability to adapt and thrive in a world of accelerating change.
This book provides the missing link of how to shift mindsets on how to work effectively. This shift requires an investigation of how we can move organizations in the way they think about work–especially work that does not easily conform to the traditional plan-driven approach.
The author takes the reader on a journey to be able to think in an A.G.I.L.E way. The approach taken is reflective and allows time for the insight to understand how to think differently about teams, work, and even organizations. It is said that all organizations are technology organizations, if that is true it brings risks and opportunities that many organizations have not seen before. The framework of the book will help grow a new way of thinking and is anchored in;
‧ Adaptability
‧ Growth
‧ Improvement
‧ Leadership
‧ Experience
In order to make the full transition to thinking in an A.G.I.L.E way you will need to challenge everything you think you know about leading and working in large organizations.

The Coming Age of Robots: Implications for Consumer Behavior and Marketing Strategy

$31.99

Over the next twenty years, the presence of robots will dramatically increase in our daily lives. Robots will serve as maids, gardeners, companions, waiters, security guards, nurses, teachers, playmates, receptionists, chauffeurs and prostitutes – to name only a few roles they will assume. These robots will be intelligent, autonomous, communicative, emotional, and continually progressing in their abilities.

This book provides an in-depth look at how American consumers will react to the significant social, economic and marketplace changes that will be brought about by the robot revolution. Our insights come from national surveys of over 2,700 Americans, as well as a thorough review of existing academic research and expert predictions. We provide suggestions for publically-acceptable robot roles, robot design, and the optimal marketplace approaches for successful human-robot interactions.

Ready or not, it’s coming. And sooner than you might think.

Sustaining High Performance in Business: Systems, Resources, and Stakeholders

$31.99

Many books and articles have been written about how firms can achieve and sustain high performance. They typically focus on a particular aspect of the firm such as its culture, resources, leadership, ability to learn, or management practices. However, often the very firms that are used as examples are no longer high performing even a few years later.
In contrast, this book asserts that it is the efficiency and effectiveness of a firm’s entire value creating system that determines its performance over the long term. Systems theory is used as an integrative mechanism to combine the best ideas from economics, the resource-based perspective, and stakeholder theory.
Based on this theoretical foundation, tools are provided for conducting in-depth, detailed analyses of each part of a firm’s value creation system and its contribution to the total stakeholder value created by the firm. This information leads to the development of strategies, including specific initiatives for overcoming weaknesses in the system and for creating new value for stakeholders, based on the reasoning that firms exist to create value for their stakeholders – customers, employees, shareholders, suppliers, and the communities in which they operate.

Dynastic Planning: A 7-Step Approach to Family Business Succession Planning and Related Conflict Management

$37.99

This book is designed to be a guide to demystify the journey leading to preserving family legacy.
It is based on the fact that a family business is a partnership among its members, and that the most successful family business succession plan is the one devised by the family itself.
In this book, the author shares his unique experience working with hundreds of business families and next-generation family business entrepreneurs from across the world.
His 7-Step Methodology offers an innovative and a systemic approach to family business succession planning and related conflict management. It focuses on the importance of maintaining an open dialogue among family members, and it paves the way to a structured conversation among those interested in achieving an orderly transfer of wealth from one generation to another.
The author further discusses the elements that traditionally cause tensions among partners who happen to be family members, and offers solutions that have been tried and tested over two decades and that are based on real-life examples and success stories.
This text is designed for families in business who wish to start a succession planning conversation and to family business advisors invited to facilitate such a conversation.

Sustainability Leader in a Green Business Era: A Middle East Perspective

$28.99

Most organizations would say that they are interested in becoming more effective and efficient–which is almost impossible without competent leadership. Bad leaders are corrosive to any organization, thus organizations today must work to attract leaders who promote clarity and honesty.
This book highlights the principles and practices that lead to sustainable and positive leadership within SME. It also provides a step-by-step approach for the attributes of leaders who can run an SME and who have a predisposition to focus on environmental and resource sustainability. The text begins with a brief history of the concept of sustainability as it applies to both performance and reporting–implementing sustainability in an SME begins with the development of practices and activities.
The author explains the required skills to sustain business and environment in order to be prepared for the challenges and opportunities of today’s world and enjoy a successful life. Sukkar will inspire SME’s leaders to be aware of these considerations, and apply them to the role they play in firms–not just doing things right but doing the right things right.

From Starting Small To Winning Big: The Definitive Digital Marketing Guide for Startup Entrepreneurs

$31.99

Digital Marketing Guide for Start-up Entrepreneurs is a practical, step-by-step guide that will help budding entrepreneurs in setting up and executing their digital marketing strategy from scratch to achieve the goals they have set for their start-ups.
Topics covered in this book include search engine optimization, content marketing, social media marketing, search engine marketing, and online reputation management are essential for entrepreneurs to learn and master for the success of their start-up.
The author guides entrepreneurs in establishing a digital presence of their start ups to jet fuel their business growth. He brings in real-life examples and insights gained from executing digital marketing strategies for start-ups and small businesses.
This book is perfect for start-up entrepreneurs, founders, marketers, and small business owners who are unaware of digital marketing concepts and how to use digital marketing for their advantage. It will give them practical tips on applying digital marketing to increase their brand awareness and sales–a concise book that can be completed quickly. The text serves as a reference guide for start-up entrepreneurs, to which they can always come back to while setting up and executing their digital marketing strategy.

Market Entropy: How to Manage Chaos and Uncertainty for Improving Organizational Performance

$31.99

…marketing is a science. Large markets face entropy over time and fragment. Companies undergo this phenomenon but it has not been explained so far in marketing scholarship. This book examines the causes and effects of market entropy, and makes its worth to readers. An intellectual contribution for all…”—Vijay Govindarajan, Coxe Distinguished Professor, Tuck School of Business, Dartmouth, NH
Market entropy is not only an interesting topic, but is a fundamental concept that affects all aspects of business including finance, economics, marketing, accounting,
and management. This book provides a comprehensive background in the topic and includes useful managerial lessons. Based on scholarly research and years of market place experience, this informative and valuable book explains the evolution of large markets and their connection to radical innovations and technologies.”—Anjala S. Krishen Professor, Marketing & International Business, and Co-editor, Journal of Marketing Analytics University of Nevada, Las Vegas, NV
This book discusses competitive market dynamics explain contextual market entropy caused because of swift changes in the innovation and technology scenarios. It delineates the attributes of cognitive ergonomics of consumers responding to the market dynamics under the shrinking scenarios of large markets. The author analyzes the emerging theory of chaos, fragmentation of markets, and agile business models to gain advantage in the competitive marketplace and deliberates upon factors that are critical to success of firms. In addition, this book presents new in sights on developing hybrid business models using both aggressive and defensive marketing strategies to manage market chaos and behavioral complexities of consumers.

Level-Up Leadership: Engaging Leaders for Success

$31.99

Level Up Leadership is the first book with applied leadership development in one comprehensive read. Sharing knowledge gained by the author for over twenty-years, this book will change your way of thinking about leadership in a profound and advantageous way. How? The book is designed to train your mind to think and act as an authentic leader. Your professional demeanor will enhance as you master the six factors covered in this book.
There are a plethora of leadership competencies that can be mastered. However, this book focuses on six that every leader must master to be successful. In addition to the seven chapters, four complimentary case studies apply your knowledge and leadership competency. Engaging leaders for success begins with your own personal skill development. Aspiring leaders will learn to develop skills that followers are eager to learn. Do not waste another moment, buy this book and watch your skills increase exponentially. The additional resource materials are expansive.
Make this day be the day that you begin to earn the credential of executive leader. After reading this book, you will become a certified leader. Read it then contact me. I guarantee it!

Cultural Science: Applications of Artificial Social Intelligence

$34.99

In our time of great and uncertain change, business, government, and education must partner in many forms of technical and cultural convergence–for the benefit of both human welfare and economic recovery.
This innovative book explores the new relationships connecting computer science, social science, and the humanities. One popular form of artificial social intelligence, recommender systems, can become a far more valuable tool for research on the arts, beginning with movies and computer games, then extending to all the other artforms.
While artificial intelligence can be a powerful tool for description of physical reality, it must become both social and cultural if it is to be a valued tool of human expression. Many new developments offer opportunities and challenges for both industry and government policy. This book shows how artificial intelligence and related information technologies can converge successfully with the social sciences and humanities, so together they can achieve maximum benefits for people.

Data-Driven Business Models for the Digital Economy

$31.99

Today the fastest growing companies have no physical assets. Instead, they create innovative digital products and new data-driven business models. They capture huge market share fast and their capitalizations skyrocket. The success of these digital giants is pushing all companies to rethink their business models and to start digitizing their products and services.
Whether you are a new startup building a digital product or service, or an employee of an established company that is transitioning to digital, you need to consider how digitization has transformed every aspect of management. Data-driven business models scale not through asset accumulation and product standardization, but through disaggregation of supply and demand. The winners in the new economy master the demand for one and the supply to millions.
Throughout the book the author illustrates with examples and use cases how the market com- petition has changed and how companies adapt to the new rules of the game. The economic levers of scale and scope are also different in the digital economy and companies have to learn new tactics how to achieve and sustain their competitive advantage. While data is at the core of all digital business models, the monetization strategies vary across products, services and business models. Our Monetization Matrix is a model that helps managers, marketers, sales professionals, and technical product designers to align the digital product design with the data-driven business model.