101 Tips for Improving Your Business Communication

$37.99

This book contains business communication information that may not have been taught in college, information that has been accumulated over years of business experience and teaching. Anyone can read these brief tips to learn how to better communicate in business while saving the time that might have been invested in reading many books.
The tips cover the fundamental areas of writing, speaking, and interpersonal communication, as well as offer general business communication advice. Each tip is a practical application that can be implemented immediately. Each tip is also illustrated by a story from the author’s work life in various industries. Lastly, the book also lays a foundation for an understanding of how the brain influences all communication.

Food and Beverage Management in the Luxury Hotel Industry

$34.99

This book is an introduction to the management of food and beverage operations within a luxury hotel environment. It provides detailed coverage of operational areas within the food and beverage department, based on multiple real industry examples, allowing the reader to grasp the intricacies of the day-to-day running of outlets.
Food and Beverage Management in the Luxury Hotel Industry is a reference for any hospitality management student wishing to gain sufficient knowledge in the subject, to conduct a quantitative and qualitative analysis of the department, through revenue and cost management, and quality audits. It also looks at the various trends shaping the industry today, particularly focusing on sustainability issues and ethical concerns.

The Non-Timing Trading System: A Rules-Based Conservative Trading System for Small Accounts

$31.99

The Non-Timing Trading System is a conservative process for investing in the stock market. This book is perfect for the investors that are dissatisfied with low interest rates and want high returns on their investment without high risk. The book will teach you a low-risk strategy that will give you consistent average yearly returns between 20 percent and 30 percent and beat the S&P 500 year after year. The system is based on a mathematical model designed to protect your capital while giving you high returns.
You don’t have to time the market and pick the right stock. The market will tell you what it is doing. There are always corrections in the market, even severe ones. The book describes in detail how it handles downturns and how it gets you out of the market before corrections become severe.
The author doesn’t just show you a strategy and leave you hanging. There is a tutorial with five years of trading using the system which covers every possible scenario so that you are never left wondering what to do. Protection of your capital is its highest priority. The investor that is looking for high returns should not have to settle for high risk. The author has prepared a helpful video that really explains the book in great detail! Click here to learn more.

Tax Aspects of Corporate Division

$31.99

For good business reasons corporate management may conclude that the existing corporate structure should be changed. The changes may require moving assets, liabilities and ownership among of commonly controlled corporations. From the investors point of view, the corporate division may reduce risk by shielding assets from certain liabilities. Moreover, the shareholders will be able to diversify their investment as the stock of the new corporation is distributed to the shareholders of the transferring corporation. Under the general rules of income taxation, moving assets from one corporation to another may trigger taxable gain to the corporation and the shareholders. However, the Internal Revenue Code contains exceptions that allow the separation to be accomplished without taxable income to the corporation and its shareholders. But specified conditions must be satisfied for to achieve this tax abatement. When the conditions are satisfied, the shareholder is permitted to extract value from the corporation and neither the shareholder or the corporations are required to recognizing income. This book will describe the various legal forms used to divide the corporation and the conditions that must be satisfied to avoid taxable income for the corporations and their shareholders. The book is intended to be useful as a supplement to be used in an advanced corporate tax class, as well as a professional guide.

The Gig Mafia: How Small Networks and High-Speed Digital Funds Transfers Have Changed the Face of Organized Crime

$34.99

Organized crimes (e.g., weapons trafficking, drug distribution, white collar crime) persist globally due primarily to the power of modern information and communication technology (e.g., computer-based networks in the open and dark webs) to facilitate organization and the enhanced liquidity provided by electronic transfers (in effect, e-capital) to distribute criminal proceeds in the same covert and high-speed manner used by the so-called legitimate commercial enterprises. Offshore banking in tax secrecy and tax haven jurisdictions facilitates both the socially accepted process commonly known as tax avoidance, for example, and the notorious practice commonly known as tax evasion: the former is lawful; the latter is illicit.
The dirty secret of how transnational organized economic crime persists lies in global finance, especially transactions using the U.S. dollar in safe havens (e.g., the West uses the Cayman Islands; the East uses Cyprus). Regulators, monitors, auditors, and other specialists in conducting transaction review do not readily and timely tell the difference between high valued transfers that involve true sales of licit goods from high valued transfers that involve the laundering of proceeds from human trafficking, drug distribution, arms sales, and so on.

Macroeconomics, Third Edition

$37.99

The task of macroeconomics is to provide the tools for understanding the performance of the aggregate economy, as measured by production, employment, inflation, and other economic indicators. Most books on this topic compare different theories of macroeconomic performance, under alternative assumptions about how individual consumers, workers and investors adjust to the economic environment in which they find themselves.
This book brings these theories together under one methodological roof, where the choices made by economic agents depend on their varying perceptions of the economic constraints they face, combining new classical principles, under which the economy operates at full employment, with theories that allow for extended periods of underemployment brought about by mixed signals from workers and employers. The book takes up modern monetary theory and its bearing on the massive deficits run up the federal government over the ongoing ‘corona contraction’ and the earlier ‘great contraction’. The author also reviews the policy interventions undertaken by the federal government during these contractions, with a view toward assessing their effectiveness.

Targeting the Mature Traveler: Developing Strategies for an Emerging Market

$28.99

“Targeting the ‘Mature Traveler’ is a fascinating insight into the behavior, buying habits and trends of the older generation, backed by detailed statistical analysis, market segmentation and case studies. No longer viewed as irrelevant, the mature market is now the UK’s fastest growing demographic, and this book offers invaluable information about how to target them effectively. Healthier and wealthier than previous generations, mature travelers are adventurous and want to live life to the full. Carpe diem!” – Debbie Marshall, Founder of Silver Travel Advisor
This book provides a profile of the mature travel market based on recent research by review sites, tour operators and agents, and national press. It identifies recent trends with potential growth in destinations, types of holiday, the criteria holidaymakers use when planning a holiday, and how the final choice is made.
Customer data and global demographic profiles leads to a range of strategic marketing options for those in tourism and travel sectors, and travel trends into 2021 and beyond.
Despite significant changes globally as the coronavirus became a pandemic, the strategic approach identified here still forms a sound basis for taking the industry forward.
Whether you are a student on a travel and tourism course, part of the global travel agency network, a tour operator, or provider of products and services, this book covers the underpinning profile of who the 50+ mature customer is, what they are looking for, and, ultimately, strategies to inform and encourage them to buy in the future.

Be Agile Do Agile

$34.99

The global economy and free market philosophy have resulted in higher global competition and increased expectations from customers. It is obvious that new approaches are needed to satisfy demands and many of them fall under a broad umbrella called agile. To capitalize fully on the benefits of agile, one must first understand the concepts that underpin it.

In this book, we first identify many concepts that various approaches advocate for agile and group them into three areas forming a simple, robust system. Then, we describe the most useful agile methods in savage summaries regardless of the approach that promotes them, grouping them logically and showing how to use them.

We have an agnostic agile model that can be useful to anyone using any form of agile. Both concepts for being agile and techniques for doing agile are summarized in this book and there are several ways to use this book. To understand the concepts of agile, consult Chapters 3, 4, and 5. Chapters 7, 8, and 9 will help you learn and perform agile tools and techniques.

The Data Mirage: Why Companies Fail To Actually Use Their Data

$31.99

The Data Mirage: Why Companies Fail to Actually Use Their Data is a business book for executives and leaders who want to unlock more insights from their data and make better decisions.
The importance of data doesn’t need an introduction or a fancy pitch deck. Data plays a critical role in helping companies to better understand their users, beat out their competitors, and breakthrough their growth targets.
However, despite significant investments in their data, most organizations struggle to get much value from it. According to Forrester, only 38% of senior executives and decision-makers “have a high level of confidence in their customer insights and only 33% trust the analytics they generate from their business operations.”
This reflects the real world that I have experienced. In this book, I will help readers formulate an analytics strategy that works in the real world, show them how to think about KPIs and help them tackle the problems they are bound to come across as they try to use data to make better decisions.

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