Marketing

Marketing begins the minute your manuscript is submitted for production. You will work closely with our director of marketing for customized marketing plan for your subject area and potential customers. Examples of services we provide are: email announcements to your specific contacts, title information sent to professors for potential course adoption, custom marketing flyer for your events and colleagues, and more. If you already have a publicist, our marketing director will collaborate with them to ensure continuity of services.

In this digital era, it is extremely important to craft certain parts of your manuscript to draw on keywords and rich descriptions in order for your content to be discoverable online. We work hard to get your book in front of as many buyers as possible but we need you to give us the content to accomplish this. How can you help?

Create a concise, yet descriptive paragraph or two that tells the reader about the contents of your book. Do not line list chapter inclusions, rather, write easy to understand yet informative sentences that help encapsulate your entire book. Make the reader want more.

Your key word listing is critical. Choose at least seven keywords/topics/phrases and list them in order of relevance – the “big” ones should be listed first. What you are aiming for is likely words/phrases that consumers will use to search for content online. The more specific the keyword list, the better. For the greatest reach in discoverability, weave your keywords (only the most relevant) into your book description and your brief author bio.

Provide us advance reviews of your book. Buyers love to hear what other people are saying – after you have finished writing your content and before your book is published, give your draft manuscript to colleagues or other professionals to review. Please note that we are not asking them to edit your work but simply to provide you with a few sentences that will encourage others to read your book as well. Provide the reviews to us prior to publication and we can include them in our metadata, which our resellers will receive.

Create a short (no more that 60 seconds) video introducing/highlighting your book. Share the YouTube link with us and we will promote it on our website and social media channels.

Social media and word of mouth are free! LinkedIn is our top choice for book topics, including videos, accolades, events, and discussions.

Your book will be available on Amazon in both print and Kindle form once your files are final and published. We recommend creating an author account in Author Central. Here you can add your bio, photo, video, manage reviews, etc. And don’t be shy about asking your connections to submit reviews on Amazon for you!

At Business Expert Press, our goal is to partner with and support our authors from the beginning. Our working relationship is key to your book’s success and we know that the best tool for marketing is your sphere of influence. The more engaged we can be with your contacts, both personal and professional, the more publicity your book will receive.

marketing