Public Relations Ethics: How To Practice PR Without Losing Your Soul


This book represents a practical guide to ethical decision-making tailored specifically to the needs of those who practice and study public relations. It traces the development of ethical theory from ancient Greece through the works of Socrates, Plato, and Aristotle to modern day public relations executives including Harold Burson, Robert Dilenschneider, and Richard Edelman.

This book helps readers build personal frameworks for ethical reasoning that will enable them not only to recognize the ethical issues at play in public relations practice but also to analyze the conflicting duties and loyalties in these situations.

This volume fills a gap in the currently available books on the subject, most of which either lack theoretical grounding or practical application. Illustrative cases used in this book span a wide range of public relations functions. To update readers on issues discussed in this book, the authors have started an online conversation. Please join the discussion at

Category: SKU: 9781631571466 Tag:


About the Author(s)

Dick Martin

Dick Martin writes about public relations and marketing. He has authored four books for the American Management Association and articles for such publications as the Harvard Business Review, Chief Exe…

Donald K. Wright

Donald Wright is the Harold Burson Professor of public relations at Boston University and has been studying and writing about communication ethics for 40 years. A former practitioner in corporate, age…

Book Preview

Additional information

Pub Date

December 7, 2015





Print Price




EBook Price