Description
About the Author(s)
Elizabeth Rush Kruger
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$21.99
This workbook presents 12 marketing strategies for enhancing profits with the 80/20 rule, including templates of marketing plans for a contractor, manufacturer, healthcare provider, non-profit, broker, consultant, and award-winning business. These templates demonstrate how a part-timer, immigrant, professional, corporation, franchisee, stay-at-home mom, and family business use the 80/20 rule to enhance their profits. The workbook guides students to make wise decisions for each component of a marketing plan.
Professors can use the decision rules in this workbook to evaluate a marketing plan or similar project by students in a principles of marketing class or marketing strategy/management class.
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Copyright Year | 2016 |
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Pub Date | November 25, 2015 |
Pages | 211 |
ISBN | 9781631572746 |
Print Price | $21.99 |
EISBN | 9781631572753 |
EBook Price | $9.99 |