Marketing Plan Templates for Enhancing Profits


This workbook presents 12 marketing strategies for enhancing profits with the 80/20 rule, including templates of marketing plans for a contractor, manufacturer, healthcare provider, non-profit, broker, consultant, and award-winning business. These templates demonstrate how a part-timer, immigrant, professional, corporation, franchisee, stay-at-home mom, and family business use the 80/20 rule to enhance their profits. The workbook guides students to make wise decisions for each component of a marketing plan.

Professors can use the decision rules in this workbook to evaluate a marketing plan or similar project by students in a principles of marketing class or marketing strategy/management class.

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About the Author(s)

Elizabeth Rush Kruger

Elizabeth Rush Kruger has taught at the Thunderbird School of Global Management and several other colleges, as well as developed and sold MapWise® perceptional mapping software for correspondence anal…

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Pub Date

November 25, 2015





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