An Introduction to Survey Research, Volume I: The Basics of Survey Research, Second Edition


Survey research is a powerful tool used in business, health care, government, and other fields that seek to understand how and why individuals behave the way they do. Properly conducted, surveys can provide accurate insights into areas such as attitudes, opinions, motivations, and values that serve as the drivers of individual behavior.
This two-volume set is intended to introduce fundamentals of good survey research to students and practitioners of the survey process as well as end users of survey information. It describes key survey components needed to design, understand, and use surveys effectively and avoid the pitfalls stemming from bad survey construction and inappropriate methods. In this first volume, the authors concentrate on the fundamentals of survey development and design as well as provide a review of key components in survey.


About the Author(s)

Ernest L. Cowles

Ernest L. Cowles is professor emeritus of sociology and past director of the Institute for Social Research at California State University, Sacramento (CSUS). He received his PhD in criminology from Fl…

Edward Nelson

Edward Nelson is professor emeritus of sociology at California State University, Fresno. He received his PhD in sociology from the University of California, Los Angeles, specializing in research metho…

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Pub Date

March 31, 2019





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