Tom Guggino

Many people don’t realize that communicating visually online is TV. People forget they are using a camera and projecting their image to others. The camera determines what others see and how they connect to you. They see less of you and the area where you are than in a face-to-face situation. Since it is TV, you have an opportunity to design and direct the focus of your audience. Knowing just a few techniques can turn a boring Zoom meeting into one where everyone feels they are engaged and interested. The first question to ask is, “Do you know who you are talking to”? Do you know their self-interest when it comes to your topic?