Michael R. Czinkota

Michael R. Czinkota

Michael R. Czinkota works in the international marketing field at Birmingham and at Georgetown University. He served in the U.S. government as Deputy Assistant Secretary of Commerce and as Head of the U.S. delegation to the OECD industry committee in Paris, and was a partner in a fur trading firm. Aside from more than 100 articles on export management and trade policy, his key books are International Marketing (8th edition) and International Business, ( 7th edition) and Mastering Global Markets. He is on the Board of Governors of the Academy of Marketing Science, on the International Board of the American Management Association and on the International Marketing Board of the American Marketing Association. He has been awarded several honorary degrees.

Emerging Trends, Threats and Opportunities in International Marketing: What Executives Need to Know

Emerging Trends, Threats and Opportunities in International Marketing
Print Price: 
$32.95
In Stock: 
11/09/2009

Michael Czinkota, Ilkka Ronkainen and Masaaki Kotabe

The context of international business has evolved over the years, and has always reflected the climate of the time. This book addresses three major changes that have taken place in the last decade in a series of articles compiled by the authors.