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Expert Authors... Check out a video by author Claus Ebster about his new book, the second edition of, Store Design and Visual Merchandising: Creating Store Space That Encourages Buying.

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New Titles

Success, Theory, and Practice

Success, Theory, and Practice
Print Price: 
$59.95
E-book Price: 
$29.95
In Stock: 
02/02/2016

Michael Edmondson

Success, Theory and Practice meets both needs and is valuable for any person interested in achieving personal or professional success. 

Social Media Marketing: Strategies in Utilizing Consumer-Generated Content

Social Media Marketing: Strategies in Utilizing Consumer-Generated Content
Print Price: 
$59.95
E-book Price: 
$29.95
In Stock: 
01/29/2016

Emi Moriuchi

The goal of this book is to educate business owners, marketing practitioners, students, as well as marketing researchers in understanding the use of consumer-generated content and how it is beneficial for their marketing plan.

R u #SoLoMo ready? Consumers and Brands in the Digital Era

R u #SoLoMo ready? Consumers and Brands in the Digital Era
Print Price: 
$59.95
E-book Price: 
$29.95
In Stock: 
01/29/2016

Stavros Papakonstantinidis, Athanasios Poulis, Prokopis Theodoridis

This book introduces the rising trend of SoMoLo consumers. Consumers are moving between channels and platforms, and that is why marketers are finding it so difficult to implement an integrated marketing strategy.
SoMoLo consumers have three basic characteristics; SOcial media engagement, phone MObility and need for LOcal findability.
The target audiences of the book are marketing practitioners, digital marketing consultants, entrepreneurs and PR executives.

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