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New Titles

A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation, Second Edition

Print Price: 
$43.95
In Stock: 
07/03/2014

David MichaelsonDonald W. Stacks

To help you keep up to speed with the exciting changes and developments of publications, this book will provide you with the necessary understanding of the problems and promises of public relations research, measurement, and evaluation.

Communication Beyond Boundaries

Print Price: 
$43.95
In Stock: 
07/03/2014

Payal Mehra

This book approaches communication in diverse environments as an exercise in understanding communication across physical, and psycho-social boundaries.

Profiting From Services and Solutions: What Product-Centric Firms Need to Know

Print Price: 
$43.95
In Stock: 
07/31/2014

Valarie A. Zeithaml
Stephen W. Brown
Mary Jo Bitner

This book delineates the meaning and subsequent execution of 'service infusion,' which the authors define as the development and offering of services in goods-dominant firms as a growth or profit strategy.

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