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New Titles

Change Management for Sustainability

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Huong Ha

This book focuses on how organizations can manage change in order to transform and develop in a sustainable manner.

Lean Applications in Sales: How a Sales Manager Applied Lean Tools to Sales Processes and Exceeded His Goals

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Jaideep Motwani
Rob Ptacek

This book illustrates Lean methods and tools applications applied to a full range of sales organizations and processes. By discussing these tools in various sales environments, sales team leaders can begin to understand how these methods and tools can be applied in their organizations.

A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation, Second Edition

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David Michaelson and Donald W. Stacks

To help you keep up to speed with the exciting changes and developments of publications, this book will provide you with the necessary understanding of the problems and promises of public relations research, measurement, and evaluation.

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