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New Titles

Designing Supply Chains for New Product Development

Designing Supply Chains
Print Price: 
$29.95
In Stock: 
04/15/2013

Antonio Arreola-Risa and Barry Keys 

This book deals with the design of a supply chain supporting a Research and Development (R&D) product that will be taken to a large-scale commercialization phase.

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Essential Concepts of Cross-Cultural Management: Building on What We All Share

Essential Concepts of Cross-Cultural Management: Building on What We All Share
Print Price: 
$39.95
In Stock: 
06/22/2012

Lawrence A. Beer

In the modern era of globalization managers venturing forth to engage alien societies must be armed with cross cultural skill sets least they travel on feet of clay. Most academic texts and encased individual chapters targeting business students are awash with a confusing maze of intersecting theoretical based value determinants to define and characterize cultural differences. This book offers a concise, simple and practical approach to cross cultural management. The book is divided into three sections.

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Strategic Marketing Planning for the Small to Medium-Sized Business: Writing a Marketing Plan

Strategic Marketing Planning for the Small to Medium-Sized Business: Writing a M
Print Price: 
$29.95
In Stock: 
01/15/2012

David Anderson

This book offers the small to medium sized business owner or marketing staff a hands-on experience that will culminate in the development of a marketing plan, specifically tailored to an individual business.

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