Tamer Cavusgil

S. Tamer Cavusgil is Regents’ Professor, Fuller E. Callaway Professorial Chair, and Executive Director of the Center for International Business Education and Research, J. Mack Robinson College of Business, Georgia State University. He has been mentoring students, executives, and educators in international business for the past four decades.

Related Books by the Author

Born Global Firms: A New International Enterprise
Conducting Market Research for International Business
Export Marketing Strategy: Tactics and Skills That Work
International Marketing in a Changing World: A Managerial Guidebook