Author

Paul Barnett

Paul Barnett is an industry professional who has held roles with SABMiller, Johnson & Johnson and Nestle across Europe and Asia. On that journey he has worked in 31 countries in both the developed and developing world, spending time in the commercial office but more importantly, observing shoppers on the retail floor.  He has reviewed well over $50 mil USD worth of shopper research from around the globe, and worked in teams that have failed and succeeded in equal measure executing activities based on this research.

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