Lean Communication: Applications for Continuous Process Improvement

$21.99

Four decades ago, the most progressive companies, particularly those in the manufacturing sector, embraced an aspirational notion stoically named Zero Defects. It was a broad corporate call to action in an era with no Internet, elongated supply chains, multicultural, multilingual, cross-generational work teams, or multiple time zones. It was to ensure product improvement, decrease in work-related accidents, and greater profits earned when less mistakes were made. Today with the kaleidoscope of disruptive forces in business transactions, the speed of commerce, and the ferocious level of competition for consumer loyalty and business survival—the cost of an enterprise’s faulty communication can literally make or break a product. The digital age allows consumers to be informed instantaneously, which in turn has accelerated the change in tastes, decreased the life cycle of products and services, and is driving the need for companies to keep up.

This book is an introduction to concepts associated with Lean methodologies and how these can be adopted to uncover waste and drive improvements in the interactions between participants in an organization.

Smart Marketing: How to Dramatically Grow Your Revenue

$21.99

“Ahmed Al Akber provides a clear and concise approach to marketing, demonstrating that you can do it every day. Every day you waste not reading his wisdom in a loss in your own marketing. Smart Marketing is even smarter in its simplicity and clarity. There is absolutely no excuse not to have acquired more of your ideal business right after you’ve read this book.”-Alan Weiss, PhD, “the rock star of consulting,” author of Million Dollar Consulting and 55 other books.
“Still advertising your products and services in the traditional ways? How’s that working for you? If you’re looking for a better way to generate attention for your business, pay attention to Ahmed’s Seven Principles of Smart Marketing in these pages.”- David Meerman Scott, bestselling author of The New Rules of Marketing and PR, now in 25 languages from Arabic to Vietnamese.
Smart Marketing is designed to help organizations looking for significant growth. Offering a great product or service does not guarantee success—to win these days, a business must also excel at marketing and selling. In most instances, a big marketing team and budget also isn’t necessary. To achieve big goals, focus must be put on the most important marketing and sales activities that generate the biggest impact for the business. This book outlines what those activities are and how to implement them.
This book will appeal to CEOs, business owners, and independent professionals. It will also be very useful for marketers and sales managers. It is a “how to” guide to help readers cut through the hype and get straight to what really matters to this audience—growing business and revenue.

Global Public Health Policies: Case Studies From India on Planning and Implementation

$21.99

Health issues (physical, mental, and social well-being) affecting any community, instead of health issues of individuals, are addressed under the broad category “Public Health”. As per WHO, public health refers to all organized measures (whether public or private) to prevent disease, promote health, and prolong life among the population as a whole. Public health issues are political, widely discussed and debated since they address health needs of a population. Public health issues could be global (global warming), country specific (Euthanasia), state specific (gay marriages in USA), or at lower levels such as districts, villages, religious groups, women, children. Some of the major public health issues in developing countries, and India in particular, are family planning to achieve population stabilization, maternal health, child health, adolescent health, malnourishment among children, and early marriages. Public Health program managers face several challenges such as estimating the community demand for public health services, resource planning to deliver effective and efficient services, creating social awareness and bringing behavioral changes in the community.

Working Ethically in Finance: Clarifying Our Vocation

$21.99

“… a must read for those wanting to craft a vocation in finance.” — Adrian Gore, CEO, Discovery Group “… no better book for a student or practitioner who wants more than is usually on offer in finance courses in our universities.” — Paul Oslington, Professor of Economics and Dean of Business, Alphacrucis College, Sydney.

To develop a vocation we ask: what do I want to be remembered for? It involves aspiring to personal integrity and a life well lived. Those of us working in the financial sector fulfill our vocations by finding ways to serve its social purposes, which is to allocate resources efficiently and to provide financial security—not forgetting the needy. This means contributing to institutions, where people can flourish personally, and create appropriate products and services. The ethics of those working on finding their vocation do not flow from rules and obligations, but from a personal commitment to seeking what is good.?This life is based on the fundamental personal virtue, integrity.

The book is written for those who aspire to the cultivation of the virtues of wisdom, self-control, and courage—to develop ourselves and protect ourselves from the intrusion of others —and justice, the social virtue that underlies flourishing communities based on mutual respect.

A Primer on Corporate Governance: China

$21.99

Firm-level corporate governance practices vary widely according to country-level factors. Understanding national institutions and the legal system, the evolution of corporate formation and how these factors impact firm-level corporate governance practice is therefore fundamental to assessing the effectiveness of both internal and external corporate governance mechanisms. This book will take an in-depth look at the corporate governance system in China, the largest emerging capital market in the world that has faced increasing governance mechanisms and enforcements in the last decade. More importantly, these governance mechanisms and enforcements have been driven not only by the globalization of markets, but also by internal economic and political forces, resulting in a unique governance system. The main goal of this book is to describe unique Chinese corporate governance features and examine the main factors that have shaped the Chinese corporate governance system. The first and second parts of this proposed book are to review and analyze the Chinese economic reforms since 1980s with particular reference on the privatization of State-owned enterprises. This development has not only shaped the external corporate governance system but also heavily influenced the internal corporate governance and management accountability in China. The second part will focus on the institutional changes resulted from the Chinese economic reforms, in particular the development of China’s capital market and corporate governance code and related regulatory framework. The third part will evaluate specific firm-level governance features of Chinese listed companies, including board structure and directors, ownership structure, the roles of the state and institutional shareholders, and executive compensation. The evolution is not only based from the data obtained from public domain, but also a review of academic literature. The final part concludes the book with a summary of current and future governance challenges in the Chinese economy.

Quality Management in a Lean Health Care Environment

$21.99

Quality in a lean healthcare setting has one ultimate goal–to improve care delivery and value for the patient. The purpose of this book is to provide a blueprint to hospitals, health care organizations, leaders, and patient-facing workers with tools, training, and ideas to address quality within their organization. Examples from healthcare and other industries are provided to illustrate lean methodology in lean and their application in quality. The reader can learn how other organizations improve quality, what their roles are, and what they do daily. By the end of the book, you will have leaned actionable concepts and have the tools and resources to start improving quality.

Environmental Policy for Business: A Manager’s Guide to Smart Regulation

$21.99

In the context of the worldwide concern with the sustainability of current forms of development, business managers are being required to engage with environmental policy more creatively than in the past. At the broadest level, business managers are being advised to embrace regulation as a source of competitive advantage rather than viewing it simply as a compliance cost and administrative burden. Irrespective of whether managers accept that “going beyond compliance” is a stimulus for innovation, business managers frequently face a policy environment in which choices need to be made over how policy agendas should be responded to.

Contemporary policy approaches may mandate demonstration of best practice, without defining what constitutes best practice or use policy approaches that give the option of “paying for pollution” or investing in clean technology. Frequently, the argument is made that there are reputational gains to being a first mover and putting the organization ahead of regulation, but the implication can be considerable upfront investment for uncertain returns. Against this context, this book provides a guide to the new world of environmental regulation for managers within business and students with a particular interest in understanding how environmental regulation works.

Sales Ethics: How To Sell Effectively While Doing the Right Thing

$21.99

Do ethics pay? In an attempt to answer this question, the authors analyze the economic theories that might rehabilitate ethics in the world of sales and turn them into an effective tool for conducting negotiations. This book proposes a “bottom-up” approach that starts from an analysis of sales activities to build a business style that, if adopted by an entire organization, can make the difference thus enhancing the company’s success. Italian culture provides a backdrop to the book; the authors reinterpret the particular nature of the country’s economic and social fabric and integrate this into an approach to business that can create authentic relationships, shared prosperity and quality of life across other cultures.

Sale Ethics stimulates the development of a self-entrepreneurial mind-set that is useful in any field, and provides a simple and effective method of capitalizing on your own talents while respecting others and at the same time garnering the rewards of ethical behavior.

Revenue Management: A Path to Increased Profits, Second Edition

$21.99

This book describes the emerging field of revenue management and its applications across a broad spectrum of business activity. It recounts the history and development of revenue management and addresses the analytical tools needed to integrate revenue management into management generally and financial and accounting practice in particular. Revenue Management discusses and assesses various pricing practices and other revenue management techniques. It gives particular attention to the role of capacity analysis and the connection of revenue management to the theory of constraints.

While revenue management originated in the service industries, it is now practiced across a broad spectrum of business and not-for-profit organizations. This book will be a useful guide to managers at all levels who wish to give greater consideration to the importance of revenue management in their organizations. The second edition reorganizes the presentation of the subject, adds many new examples, and concludes with a chapter on emerging issues.

Writing for the Workplace: Business Communication for Professionals

$21.99

Employers consider communication as one of the most critical skills for workers today. Writing for the Workplace: Business Communication for Professionals is an easy-to-follow guide that provides strategies for effective professional communication. Written to address the needs of both students entering the workforce and business professionals looking to improve their written communication, the book offers guides to compose typical workplace documents, from effective e-mails and convincing reports to winning presentations and engaging resumes. This concise book offers busy readers concrete strategies to improve their workplace writing.