Strategies for University Management, Volume II

$21.99

The state of affairs of contemporary higher education has been described as chaotic, highly competitive, and constrained with institutional roadblocks and bureaucracy. Despite obstacles, several academic leaders defied conventional wisdom and took on an aggressive path toward innovation and change.
This book captures the viewpoints of thought leaders in the contemporary education landscape. With insights from academic administrators and experts from around the world, this book is poised to be the official “how to guide” for success in the management of educational institutions. Volume II focuses on the organizing and controlling management functions of universities.

Strategies for University Management

$21.99

Congratulations!! To Mark Munoz who has just won the Amity Global Academic Excellence Award!
The state of affairs of contemporary higher education has been described as chaotic, highly competitive, and constrained with institutional roadblocks and bureaucracy. Despite obstacles, several academic leaders defied conventional wisdom and took on an aggressive path toward innovation and change.
This book captures the viewpoints of thought leaders in the contemporary education landscape. With insights from academic administrators and experts from around the world, this book is poised to be the official “how to guide” for success in the management of educational institutions. This first volume in the series focuses on the planning and leading management functions of universities.

Public Relations Ethics: How To Practice PR Without Losing Your Soul

$21.99

This book represents a practical guide to ethical decision-making tailored specifically to the needs of those who practice and study public relations. It traces the development of ethical theory from ancient Greece through the works of Socrates, Plato, and Aristotle to modern day public relations executives including Harold Burson, Robert Dilenschneider, and Richard Edelman.

This book helps readers build personal frameworks for ethical reasoning that will enable them not only to recognize the ethical issues at play in public relations practice but also to analyze the conflicting duties and loyalties in these situations.

This volume fills a gap in the currently available books on the subject, most of which either lack theoretical grounding or practical application. Illustrative cases used in this book span a wide range of public relations functions. To update readers on issues discussed in this book, the authors have started an online conversation. Please join the discussion at Updates.PRethics.com.

Shaping the Future of Work: What Future Worker, Business, Government, and Education Leaders Need To Do For All To Prosper

$21.99

Shaping the Future of Work lays out a comprehensive strategy for changing the course the American economy and employment system have been on for the past 30 years. The goal is to create more productive businesses that also provide good jobs and careers and by doing so build a more inclusive economy and broadly shared prosperity. This will require workers to acquire new sources of bargaining power and for business, labor, government, and educators to work together to meet the challenges and opportunities facing the next generation workforce.
The book reviews what worked well for average workers, families, and the economy during the era of the post-World War II Social Contract, why that contract broke down, and how, working together, we can build a new social contract suitable to today’s economy and workforce. The ideas presented here come from direct engagement with next generation workers who participated in a MIT online course devoted to the future of work and from the author’s 40 years of research and active involvement with business, government, and labor leaders over how to foster innovations in workplace practices and policies.

Mapping Workflows and Managing Knowledge: Using Formal and Tacit Knowledge to Improve Organizational Performance, Volume I

$21.99

This is a book that does what the title says, and is different from most business process mapping information in three key ways. First, it lets users capture all the knowledge that goes into a workflow in any kind of organization, including the most difficult kind of all; the tacit knowledge people bring to the job and carry in their heads. Second, it is simple, powerful, flexible, and easy to learn. Third, it does not require installing, learning, and applying a complicated program (sometimes requiring reorganization to support the software rather than the software supporting the organization).
It was developed by the author in a 15-year long program of studying, analyzing, and improving avionics maintenance processes for the U.S. Navy and the Royal Canadian Air Force, and then applied to organizations of all kinds ever since, for more than two decades. It has been taught and applied by the author and others in many short courses. It works.

Managing and Improving Quality: Integrating Quality, Statistical Methods and Process Control

$21.99

Quality is a discipline that focuses on product and service excellence. This book is about improving the quality of products and services. The improved quality and reliability lead to higher perceived value and increased market share for a company, thereby increasing revenue and profitability.
The book discusses the concepts and dimensions of quality, costs of poor quality, the importance of quality in this highly competitive global economy, and quality programs—Six Sigma and Lean Six Sigma that focus on improving quality in industries. The text integrates quality concepts, statistical methods, and one of the major tools of quality—Statistical Process Control (SPC)—a major part of Six Sigma control phase. A significant part of the book is devoted to process control and the tools of SPC—control charts—used for monitoring, controlling, and improving the processes by identifying the causes of process variation. The fundamentals of control charts, along with SPC techniques for variables and attributes, and process capability analysis and their computer applications are discussed in detail. This book fills a gap in this area by showing the readers comprehensive and step-wise solutions to model and solve quality problems using computers.

Modeling Service Systems

$21.99

This book invites the reader on a journey of discovery of service systems. From a Service-Dominant-Logic perspective, such systems are the building blocks of all economic activity, and innovation of new service systems holds the promise of a new industrial revolution. Users navigating web sites, customers interacting with intelligent mobile retail applications, patients interpreting advice from health-care professionals and other sources, students interacting with teachers and learning materials, city dwellers invoking smart service applications for transportation routing, and the unlimited variations of smart service systems that will be enabled by the Internet of Things and other technologies provide ample evidence of the need for service innovation.
This book presents an overview of the foundational constructs of service science and models of co-creative systems, with the aim of enabling the reader to be a service innovator. The value proposition of this book is the opportunity to fill each reader’s knowledge gaps and offer a comprehensive, coherent, and introductory overview of service system modeling.

Marketing Plan Templates for Enhancing Profits

$21.99

This workbook presents 12 marketing strategies for enhancing profits with the 80/20 rule, including templates of marketing plans for a contractor, manufacturer, healthcare provider, non-profit, broker, consultant, and award-winning business. These templates demonstrate how a part-timer, immigrant, professional, corporation, franchisee, stay-at-home mom, and family business use the 80/20 rule to enhance their profits. The workbook guides students to make wise decisions for each component of a marketing plan.

Professors can use the decision rules in this workbook to evaluate a marketing plan or similar project by students in a principles of marketing class or marketing strategy/management class.

The Economics of Civil and Common Law

$21.99

Law is supposed to encourage innovation, morality, and conformity with societal expectations, yet it may provides perverse incentives causing individuals, or even the State, to act in discordant, inefficient, and even immoral ways. This book will explore the inefficiencies that are created that serve to deny individuals work and shelter in a haphazard and capricious manner. The author examines property rights, including eminent domain, that lets the State take property away with seemingly arbitrary compensation to the owner. Individuals must understand both civil law, codified by statutes, and common law, enshrined in precedential judicial decisions. This book is written for economists and non-economists and has an extensive glossary of economic, political and legal terms. Two items that are not formally treated in other economics of law textbooks are the legal organization of businesses and tax law from an economics perspective.