Basics of Branding: A Practical Guide for Managers

$21.99

Smart branding is essential for success, yet it is often misunderstood. Developing a brand that is relevant, distinct, and emotionally compelling can be very dif_ cult for many managers, mainly because they don’t realize exactly what and how much goes into this branding process. This book will explain this process. In an easy-to-understand writing style, Gronlund will show you the fundamentals that will help develop a value proposition that will excite customers. Branding is all about creating a message or an impression that makes an impact and creates a rational and emotional connection with a customer. Forming a bond of trust and comfort will build brand equity (i.e., how people value your brand) and customer loyalty. We are living in a dynamic, transformative global economy with mind-boggling advances in technology. Managers today can easily become preoccupied with social media vehicles and the innovative features of electronic devices, and hence neglect the importance of the content or the message. Adhering to the core elements of positioning and branding will help them develop more emotionally rich and powerful content. And B2B managers will better understand and discover the real value of good branding, so that their marketing and sales communications will go beyond product features and emphasize relevant benefits that will strengthen their relationships with targeted customers.

Developing Sustainable Supply Chains to Drive Value: Management Issues, Insights, Concepts, and Tools

$21.99

Academy of Management Best Book Award

Chosen as the Academy of Management’s “Book Of The Year” in 2015. Click here and go to page 23 to read about this award.

Whether you’re a professional or a student on the executive or MBA level with supply chain management courses, this book provides a multi-perspective approach to sustainability and value chains to allow understanding from a variety of disciplines and professional backgrounds. Some of the key features of this book include:

  • Short vignettes of important trends to start each chapter, along with relevant management issues;
  • evidence based management examples from leading multinational companies along with small and medium enterprises spanning supply chains; references to appropriate tools, emerging technology, and practices;
  • chapter Action Items and Audit Questions for the reader to take a deeper look at integration opportunities involved in sustainability and supply chain management;
  • an action learning approach to applying concepts and tools so that readers from any functional perspective will be able to see where they are in terms of their ability of implement and manage a sustainable supply chain including guidelines on how to move forward with the first supply chain sustainability initiative.

Teaching Anticorruption: Developing a Foundation for Business Integrity

$21.99

The movement in management education towards a more serious concern with how corruption can be tackled has occurred in reaction to highly publicized corporate scandals and instances of management misconduct. Widespread scandals have eroded public faith in companies and public authorities, as well as fueled legislative reactions such as the Sarbanes-Oxley and Dodd-Frank acts in the United States, and the recent UK Bribery Act.The movement in management education towards a more serious concern with how corruption can be tackled has occurred in reaction to highly publicized corporate scandals and instances of management misconduct. Widespread scandals have eroded public faith in companies and public authorities as well as fuelled legislative reactions such as the Sarbanes-Oxley and Dodd-Frank acts in the United States, not to forget the recent UK Bribery Act. Concomitantly, management scholars and educators have begun to question the assumptions underlying traditional management education, which in their view not only contributed to the recent financial and moral crisis but also failed to prepare students and executives for coping with the leadership challenges and ethical dilemmas that face any responsible manager in contemporary corporations. We believe that the statement ‘ a prepared mind favors ethical behavior’ carries some important truth to it and have therefore invited a group of world-class scholars with a diversity of backgrounds and perspectives to develop our thinking on how teaching in anti-corruption practices can be conducted today. How to teach anti-corruption in business schools and universities is not an area that has received much scholarly attention. Widely publicized corporate scandals have pushed public trust in business to an all-time low; and have raised the question about the role and effectiveness of university education in developing moral competencies among students -future business leaders. Our book is clearly a response to this situation. This book therefore sets out to develop an empirical and theoretical platform for rethinking business school curricula, with a specific view to understanding and meaningfully confronting the challenges of corruption of the second decade of the twenty-first century. In particular, the book will * offer examples of new tools, teaching methods and case studies for anti-corruption teaching * explore and discuss how particular approaches, such as Giving Voice to Values, may be used worldwide for teaching anticorruption * explore and discuss how curricula can be streamlined and rejuvenated in order to ensure a high level of integrity in the worlds of business

Educating for Values-Driven Leadership: Giving Voice to Values Across the Curriculum

$21.99

EFMD interviews author Mary Gentile for Global Focus Magazine — The Holy Grail: Educating for values-driven leadership across the curriculum and giving voice to values. Inside, Mary?explains how a new pedagogical model is helping to integrate values into the business education curriculum.
Despite four decades of good faith effort to teach ethics in business schools, you’ll still find today headlines about egregious excess and scandal. It becomes reasonable to ask why these efforts have not been working. Business faculty in ethics courses spend a lot of time teaching theories of ethical reasoning and analyzing those big, thorny dilemmas–triggering what one professor called ‘ethics fatigue.’ But what if faculty stopped focusing on ethical analysis and focused on a new curriculum–one that builds a conversation across the core curriculum (not only in ethics courses) and also provides the teaching aids for a new way of thinking about ethics education? This is where Giving Voice to Values (GVV) comes in–the GVV curriculum asks the question: ‘What if I were going to act on my values? What would I say and do? How could I be most effective?’
This book will help faculty across the business curriculum with examples, strategies, and assistance in applying the GVV approach. In addition to an introductory chapter, which explains the rationale and strategy behind GVV, there are twelve individual chapters by faculty from the major business functional areas and from faculty representing different geographic regions. The book is a useful guide for faculty from any business discipline on HOW to use the GVV approach in his or her teaching.

The Chinese Entrepreneurship Way: A Case Study Approach

$21.99

China is the second-largest economy in the world, and it stands poised to become the largest. China s geopolitical power is also developing at a stunning pace. It has been predicted that China will have more impact on the world over the next 20 years than any other country. The world order as we have known it is changing, and China is becoming its leader.
China is the second-largest economy in the world, and it stands poised to become the largest. China s geopolitical power is also developing at a stunning pace. It has been predicted that China will have more impact on the world over the next 20 years than any other country. The world order as we have known it is changing, and China is becoming its leader. But, contrary to the belief that China’s economic miracle is solely due to its government, the reality is that it has been fuelled by its people’s pent-up ambition and entrepreneurial spirit. Private-owned companies account for about 60 percent of the country’s gross domestic product (GDP) and about 75 percent of the country’s jobs. The real secret to the Chinese economy s outstanding development had most to do with the nature and attitude of the Chinese people. This book is about models of Chinese entrepreneurship. It tells the stories of fifteen women entrepreneurs, but dealing with them just as entrepreneurs. They have been chosen because in today’s China, women are closer to the junzi ideal of Confucius.
The book shows that Chinese entrepreneurs’ good performance is based on principles and values shaped over the millennia. It sheds light on the approaches and rationale of the entrepreneurial paths Chinese follow. A striking feature of Chinese entrepreneurs is how they all seem to go with the flow of things. So, they are not afraid to face risks or to start all over again. They do not panic when adversities arise, for they know that success will always follow adversity. For Chinese entrepreneurs the world is a place where anything is possible. This makes them creative and able to persevere, willing to try what for others may seem impossible or unrealistic. They are brimming with a unique inner strength, self-motivation and self-control. Chinese entrepreneurs have a tremendous emotional intelligence and are experts at generating new ideas and strategies. They regard their employees and the building of an internal corporate culture as the soul of their business. For them a crisis is an opportunity to improve and learn, to focus on working hard and being efficient today in order to succeed tomorrow. Chinese entrepreneurs operate in the Chinese Paradigm, a paradigm which overlaps very little with our Western paradigm. But, while the Chinese are very familiar with Western modes of business, we Westerners are unaware of how they operate. This book is aimed to shine some light on this.

Intercultural Communication for Managers

$21.99

People have always found a way to trade with one another, overcoming enormous barriers. Business and trade relationships are often the foundation for nations to thrive in peace. This book will help you learn about building a successful global relationship for your company, working together in peace while educating yourself and co-workers. Inside, the author teaches you about the essential responsibility to a global environment–knowledge of the people, organizations, and companies you want to work with. Becoming acquainted and eventually immersed in the history, geography, values, traditions, taboos, mindset, prejudices, and legal systems of someone else is an essential step to successful relationships with people from other parts of the world. Knowledge of the culture and management practices of their company is the second step toward success–how they make decisions; how they organize; how they work together; how they view the outside world; how they tolerate risk; how they settle disagreements; how they run meetings; how they view time; how they demonstrate their mission and values. This book will detail all of that so that you can make yourself and your company a real success in a global world.

Social Entrepreneurship: From Issue to Viable Plan

$21.99

This book provides a guided deep dive into the early stages of venture development of social entrepreneurship. It introduces concepts that provide important insights necessary for social venture success. It introduces a set of entrepreneurial tools designed for the unique set of challenges faced in selecting and designing social entrepreneurial ventures. With this book as a guide, you will develop a feasible venture concept and communicate it effectively. This book introduces concepts that frame new ways to approach information gathering and analysis for social entrepreneurial ideas. The book provides you guidance on: * how to move from heart-tugging issues to social entrepreneurial opportunities with high potential; * how to understand and assess the societal and policy environment in which the opportunity would be implemented; * how to analyze and select the best approaches for that circumstance; and * how to communicate the product or new approach to gain investors, grants, and community engagement

A Practical Guide to Educating for Responsibility in Management and Business

$21.99

What does it mean to ‘educate for responsibility’? The author of this book will teach you about the new way of engaging young people with the challenge of changing their world for the better. Designed for application in any educational context dealing with ethics, responsibility, or human development, this book explains in detail how to facilitate anyone’s ability to think and act in more fully responsible ways. In contrast to the predominant model of teaching, which is almost exclusively an intellectual education about responsibility, educating for responsibility integrates emotion, insight, observation, and action so anyone can learn the true dynamics of exercising this resilient capacity. Inside, educating for responsibility is explained and a template offered for a creative way of teaching that has proven to be extremely effective in practice. Written particularly for those offering courses or training in social responsibility, sustainability, or business ethics, it offers a new way of thinking about how we might better serve the interests of a generation of young people entering a rapidly changing, and by all accounts, rapidly destabilizing world.

Economic Decision Making Using Cost Data: A Guide for Managers

$21.99

A firm maximizes profits if each decision adds more to the firm’s revenue than to its costs. Although the concept sounds rather simple, it is difficult to do in practice. To ease this difficulty, the authors are giving you the inside knowledge to ‘economic theory.’ This book will help you understand economic theory and much more to accurately infer changes in revenues that may be associated with a decision. And since economic theory suggests that the costs reported by accountants rarely reflect the true cost associated with the decision, this book will help you understand how to assess the changes in revenues and costs. Demand and price sensitivity analysis allow you to infer revenue changes, and this book helps you reconcile the economic theory of cost with common accounting practices so the differences can be reconciled and better decisions can be made.

Designing Supply Chains for New Product Development

$21.99

Because supply chains themselves in recent years have become a source of sustainable competitive advantage, they are a topic of great interest to business professionals. While the literature on supply-chain management is extensive, the same cannot be said for supply-chain design in general and R&D supply chains in particular.
Research and development (R&D) supply chains are often designed without the process discipline and rigor that typically characterize the development of products emerging from R&D programs. This book should help everyday supply chain practitioners involved in research and new product development, who are migrating their products to full commercialization. The book should also aid decision makers looking to improve the overall effectiveness and efficiency of their supply chain. When new products are developed, a significant divide typically emerges in trying to commercialize the product while attempting to meet project demands for cost, schedule, and quality. Simply put, in many cases the supply chains developed to accomplish R&D functions are usually woefully inadequate to meet the demands of large-scale commercial applications. This book recounts the real-world work efforts, rigor, and discipline used to transition from a supply chain supporting R&D functions to a world-class supply chain capable of supporting a multibillion-dollar hydrocarbon recovery project.