Business Applications of Multiple Regression, Second Edition

Business Applications of Multiple Regression, Second Edition

$21.99

A basic understanding of multiple regression is helpful in carrying out good business practices—specifically in the areas of demand management and data analysis. This book on correlation and regression analysis will have a non-mathematical, applied, data-analytic approach. Readers will benefit from its practitioner language and frequent use of examples. Multiple regression is at the heart of business data analysis because it deals with explanations of why data behaves the way it does and correlations demonstrating this behavior. The applied emphasis of the book provides clear illustrations of these principles and offers complete examples of the types of applications that are possible, including how to arrive at basic forecasts when the absence of historical data makes more sophisticated forecasting techniques impossible, and how to carry out elementary data mining, which can be done using only Excel, without reliance on more specialized data mining software. Students and business readers will learn how to specify regression models that directly address their questions.

A Strategic and Tactical Approach to Global Business Ethics, Second Edition

A Strategic and Tactical Approach to Global Business Ethics, Second Edition

$21.99

The subject of ethics within the commercial environment has gone beyond its traditional application due to three primary factors and a host of additional elements. Existing and potential global managers need to be aware of the ramifications of limiting the conventional vision of ethical applications to their operations as the scope of the modern rendition of the term has changed. It has morphed into a wider more extensive meaning having a greater effect on the successful performance of transnational companies than ever before. Although a good start, international firms can no longer be satisfied with simply orchestrating a code of conduct to combat laps in ethical considerations – a historical defensive or reactive approach. It has become a judgment mechanism, part of the applied criteria that both consumers use to measure a company alongside the quality and price of the products and services they offer. Even potential employees question the ethical standing of the firms they wish to join. Managers need to get positively proactive as ethical related areas have exploited in importance as value added elements in the corporate mix. The peripheral limbs on the morality tree, corporate social responsibility and responsible management, have matured into major branches eclipsing the issues fundamental ethical roots from which they grew. They have to be more deeply integrated into strategic determinations and tactical actions. Decent acceptable conduct is not a sideline issue any more. It is a major contributor while also remaining as a significant deterrent to managing a successful sustainable global enterprise.

The Public Relations Firm

The Public Relations Firm

$21.99

The Public Relations Firm takes an in-depth look at the client/agency relationship by discussing what business leaders should expect of their public relations agencies. It discusses how and why they should pick an agency along with the types of firms at their disposal. The book provides expert advice on everything from hiring a firm to defining output and outcome expectations and everything in between. This book takes an in-depth look at the client/agency relationship by discussing what business leaders should expect of their public relations agencies. It discusses how and why they should pick an agency along with the types of firms at their disposal. The book provides expert advice on everything from hiring a firm to defining output and outcome expectations and everything in between. This book is intended for a broad audience including students and faculty in public relations programs and practicing business executives. The goal is to inform management practice and help current and future business leaders identify and better utilize public relations agencies.

Business Intelligence and Data Mining

Business Intelligence and Data Mining

$21.99

Data Analytics and Data-based Decision-making are hot topics now. Big Data has entered the common parlance. Many kinds of data are generated by business, social media, machines, and more. Organizations have a choice: they can be buried under the avalanche of data, or they can do something with it to increase competitive advantage. A new field of Data Science is born, and Data Scientist has been called the sexiest job of the decade. Students across a variety of academic departments, including business, computer science, statistics, and engineering are attracted to the idea of discovering new insights and ideas from data. This is a proposal for a short and lucid book on this whole area. It is designed to provide a student with the intuition behind this evolving area, along with a solid toolset of the major data mining techniques and platforms, all within a single semester- or quarter-long course.

Strategic Bootstrapping

Strategic Bootstrapping

$21.99

This book is about helping entrepreneurs sift through the ‘noise’ regarding bootstrapping to craft an informed strategy for successfully navigating the beginning period of a firm’s existence. The book is a theory-driven, evidence-based look at bootstrapping, defined as: ‘highly creative ways of acquiring the use of resources without borrowing money or raising equity financing from traditional sources’ (Freear, Sohl, & Wetzel , 1995). In this era of lean startups, effectuation, and bricolage; bootstrapping is oft romanticized, but seldom analyzed. The evidence, while admittedly still in infancy, is compelling: bootstrapping is a non-ideal state.. So, practically speaking, an entrepreneur should avoid bootstrapping; however, realistically, most entrepreneurs will need to engage in some form of bootstrapping. The argument then, importantly, shifts to: how should one bootstrap? This book on ‘strategic bootstrapping’ outlines methods for bootstrapping with the goal of ceasing bootstrapping activities. This includes a highlighting of the useful aspects of bootstrapping, effectuation, and bricolage. It will attempt to provide the cold-hard facts on bootstrapping; it will outline how to minimize time in bootstrapping mode; and it will report–from research–best practices in bootstrapping. Without this more strategic stance on bootstrapping, an entrepreneur will likely never exit this bootstrapped configuration.

Executive Compensation: Accounting and Economic Issues

Executive Compensation: Accounting and Economic Issues

$21.99

The chief executive officer (CEO) of a corporation and her executive team are responsible for the management of the business and its continued financial success. This team is almost always highly compensated and the relative total compensation has mushroomed over time. Most of the compensation now is designed to be performance-based; but this structure leads to charges that it provides executives with incentives to manipulate short term corporate earnings and stock prices to serve their own compensation self interests. The book explores this premise and provides guidance into how such determinations are made. Three key points are emphasized in this book. First is the role that accounting and disclosure play in informing the process of determining executive compensation. Second is the recognition that executive compensation can affect corporate behavior in a variety of ways; and finally, there is the acknowledgement that executive compensation cannot be fully understood without one first becoming familiar with economic theory and empirical research related to compensation models. Because the rationale for executive compensation and the way it is viewed has changed over time, this book adopts a historical/chronological perspective. This perspective allows the book to make several observations about the state of executive compensation and how public disclosures about it have been demanded and have increased over time. The business culture and institutional framework for compensation of top executives has changed dramatically since the 1930s, with important ramifications. Types and amounts of executive pay have bounced up and down based on tax laws, regulatory changes and executive self-interest, as executives find new ways to be paid more. Yet research has shown that, despite some notable excesses, overall executive compensation is often more reasonable than recent perceptions would suggest.