Entrepreneurial Strategic Management

$21.99

This managerial book goes beyond the traditional thoughts on this subject. It brings you a challenging dimension: Create an entrepreneurial organization and you will exceed in the realization of your goals and objectives. The entrepreneurial organization thrives on developing innovation, customer retention, productivity, and growth. Your role and that of other managers has changed dramatically in the last decade because two powerful new forces have joined in the environment. A new social awareness and demographic shift in the work force coupled with a shrinking of markets in a technological and global landscape demands new ways of planning, organizing, and directing organizations. ESM argues the need for implementation as the force majeure in fulfilling strategic plans and the engagement of the whole organization in strategic management to achieve organizational goals. Inside, you’ll be introduced to a new approach to understanding the economic marketplace in four quadrants or fields where each determines what strategic responses are needed to thrive in those fields and which direction the organization is to go if it is to survive and grow. This book lays out the cycle of corporate products and services from profitable innovation to decline and failure and offers the executive a road map to renovate and build the organization.

Enhancing the Managerial DNA of Your Small Business

$21.99

Most people who start businesses do so with little or no experience and no formal education in business or management training. If this sounds familiar, this book has been written expressly for you and anyone who aspires to create a business. This book fills some critical gaps in managerial knowledge that cause many of the problems that small business owners face as they try to navigate the business world with inadequate knowledge of how to manage a business. Inside, you will learn five core topics that will make the difference between success and failure: strategic planning, financing, marketing, managing cash flow, and managing costs. This book also incorporates three topics that are very important to small businesses: break-even analysis, legal business structures, and intellectual property protection.

Ethical Leadership in Sport: What’s Your ENDgame?

$21.99

This book is a practical guide on how to navigate the complexities of ethical leadership in sport, recognizing the increasing pressure placed on individuals and organizations in sport to be endless winners, role models, and good social citizens. Modern sport is under scrutiny in an era of weekly international headlines declaring its moral bankruptcy and looking to leaders for answers. Ethical traps and choices in sport will answer one of the most commonly asked question in sport of recent times – what is going wrong with the culture of sport? The demands and expectations of international athletes and sports organizations to be winners, role-models, good corporate citizens and social giants has never been greater, and yet every week there seems to be another headline that declares the moral bankruptcy of our much loved sporting icons. Many people involved in the leadership of sport find it to be an emotional, consuming, passionate and singular endeavor where it is possible to simply get used to the unthinking customs and habits that have long existed and been accepted. But sport is globalizing, professionalizing and is ever more visible to the communities we live in. This book is about putting the thinking back in to cultural customs and habits so that sports’ leaders can avoid the slippery slope toward big integrity problems. The goals of the book are three-fold: to highlight classic examples of ethical traps with engaging and approachable case studies, to assist sports’ leaders to navigate more confidently toward value-based choices, and to enable the reader to reduce the risk of ethical issues in their sports’ organizations and communities.

Burma: Business and Investment Opportunities in Emerging Myanmar

$21.99

This book is a practical and comprehensive guide to succeeding in doing business and investing in emerging Myanmar. It covers the country’s history, demographics and market size, political environment, economic conditions and industries, legal framework including how to start a business, cultural idiosyncrasies including religious issues, language, beliefs and customs, business etiquette and attitudes, management and working styles, meetings and decision making, and negotiation strategies that work. It identifies the various sectors which are opening up and where opportunities and pitfalls exist. This guide allows for a deeper understanding of the business environment in Myanmar. You will be better able to evaluate the risk factors and make meaningful investment and business decisions to succeed in Myanmar.

Leading Edge Marketing: Turning Technology into Value

$21.99

This book is a comprehensive blueprint of the Five Ps of Marketing (www.The5Ps.com): Product, Packaging, Price, Promo, and Place. Using the Five Ps presents you with key strategies and principles to deliver ‘must-have’ solutions for your current and future business needs. Inside are several strategies for anyone who wants to learn how to identify, create, and deliver a hi-tech product or service that will be purchased by a critical mass of people. It presents the techniques and end-to-end process to produce a profit from products and services. The essence of this book is that it takes old principles, updates them to the current environment, adapts them to technology, and, most importantly, explains how they can be put to work to deliver respectable market share and strong profits…with integrity. It is a comprehensive guide to deliver a winning solution–from concept to profit.

Achieving Success in Nonprofit Organizations

$21.99

Check out the Powerpoint slides and the below video, the authors have prepared to give you better insight into this book.

There is a need for current, research-based content focused on helping leaders of nonprofit and faith-based organizations to be successful. When compared to the market for new books and publications which discuss success strategies that apply to for-profit organizations, this market is underserved.
This book is an essential tool to help you grow with your nonprofit organization. Whether you are an executive director, manager, board member, pastor, or key volunteer, the details here will help you achieve so much more. The four overarching areas of what the authors term a ‘virtuous cycle in nonprofit organization success’–living the mission, making good decisions, getting things done, developing your team–emerged from literature searches, focus groups, and surveys to discover objectively what critical skills and knowledge are most useful to leaders of nonprofit organizations. Inside, experts contribute individual chapters in each of these four areas. This book can be used as a reference for specific skills and knowledge in any of these areas. It can also be used as a text since it covers 16 specific chapters within the four major sections and each chapter has a major case study, assessment questions, and summaries of key concepts.

Today’s Business Communication: A How-To Guide for the Modern Professional

$21.99

This handy guide to excellent business communications is perfect for both college students and business professionals. Whether preparing for a career, launching a career, or advancing in a career, the savvy professional understands that every organization expects employees to be exceptional business communicators. Today’s Business Communication: A How-To Guide For The Modern Professional, is the how-to guide that leads readers through the most frequently encountered business communications situations. Two business partners who are also business school professors share their combined thirty years of marketing and communication experience with readers in this accessible, entertaining, and informative guide. The authors enhance the readers’ experience through anecdotes from clients and students.

Fostering Creativity in Self and the Organization: Your Professional Edge

$21.99

As a professional, this book will help you maximize your creative potential – learning that successful creative expression is a function of hard work and discipline rather than innate talent or genius. The author explains more in his video below. Fostering Creativity in Self and The Organization: Your Professional Edge helps individuals, and their organizations, learn to maximize creative potential. The book explodes the myth that creative people are born rather than developed through practice and hard work. All people are creative and have the ability to be innovative, not just artists, musicians and writers. The Professional Edge defines these skills and demonstrates how to develop them. These are the skills required of 21st century professionals, which can be developed through awareness, coaching and practice resulting in mastery. This book will appeal to anyone seeking to advance his or her career. It will also be of great value to human resource executives who want to guide the development of a workforce that has the skills to effectively compete in fast-paced competitive industries or to open up new and innovative blue ocean market spaces.

A Profile of the Automobile and Motor Vehicle Industry: Innovation, Transformation, Globalization

$21.99

The motor vehicle industry is one of the world’s largest. More than 1 billion vehicles are in use around the world, and 80 million are produced and sold annually. Motor vehicles–including passenger cars, trucks, and commercial vehicles such as buses and taxis–are the principal means by which people and goods are transported within and among most communities in the world. This book details the history of the motor vehicle and of the leading carmakers. Inside, you’ll learn just how cars are made and sold; the leading suppliers of parts that go into a car; the increasing role of government in regulating vehicles; and future challenges for the industry. The motor vehicle industry includes corporations that design, develop, and manufacture cars and trucks. These carmakers, such as Ford and Toyota, are among the world’s most-familiar corporate brands. The motor vehicle industry also encompasses lesser-known businesses, including several thousand parts makers, tens of thousands of retailers, and specialized lending agencies. The importance of the motor vehicle industry transcends even its central role in the global economy. The industry was responsible for many of the fundamental innovations of 20th century production, such as corporate organization, manufacturing processes, and labor relations, as well as sales innovations including product branding and consumer financing. In the 21st century, the motor vehicle industry has been a leader in adopting new production strategies and expanding into new markets.

Service Mining: Framework and Application

$21.99

The shifting focus of service from the 1980s to 2000s has proved that IT not only lowers the cost of service but creates avenues to enhance and increase revenue through service. The new type of service, e-service, is mobile, flexible, interactive, and interchangeable. While service science provides an avenue for future service researches, the specific research areas from the IT perspective still need to be elaborated. This book introduces a novel concept–service mining–to address several research areas from technology, model, management, and application perspectives. Service mining is defined as ‘a systematical process including service discovery, service experience, service recovery, and service retention to discover unique patterns and exceptional values within the existing services.’ The goal of service mining is similar to data mining, text mining, or web mining, and aims to ‘detect something new’ from the service pool. The major difference is the feature of service is quite distinct from the mining target, like data or text. This book devises concepts of service mining and identifies the possible applications. The author provides a roadmap of service mining to researchers, managers, and marketers in service sectors.