Jim Salas is an Assistant Professor of Marketing in the Graziadio School of Business and Management at Pepperdine University. His main research is focused on the implementation of service infusion strategies among traditional industrial manufacturers. His research was sponsored by the Center for Services Leadership at ASU, where he won several teaching awards. Prior to his studies at ASU, Professor Salas spent more than a decade at AT&T in corporate sales where he held several sales management and consulting positions. Salas is a member of the PhD Project, American Marketing Association, and Academy of Marketing Science. He has presented his work at academic conferences and at multinational corporations. Currently Salas leads an international research team working extensively with a leading European technology company in implementing service infusion strategies.