David Allan, PhD, is a professor of music marketing, and chair of the marketing department at the HAUB School of Business at Saint Joseph’s University in Philadelphia, Pennsylvania where he teaches music marketing, marketing communications and facilitates seminars on business communications for corporations such as SEI Investments and Irwin & Leighton. Dr. Allan has a BA from The American University, an MBA in marketing from Saint Joseph’s University and a PhD in mass media & communication from Temple University. Dr. Allan has published extensively in academic journals such as the Journal of Advertising Research, Journal of Business Research, Journal of Consumer Research, and International Journal of Advertising. Dr. Allan has also been featured on NBC, and in the Philadelphia Inquirer, Washington Post, Chicago Tribune, Atlanta Constitution, Billboard Magazine, Radio and Records, and other prestigious publications. Allan is also one of the founders of go3media (www.go3media.com), a branded digital content innovations company that creates internet music channels. He is the President of Dave Allan Media and Marketing (www.drdavidallan.com) – a full service programming and marketing consulting firm with clients like Inner City Broadcasting, Greater Media Philadelphia, and Viacom.