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Super Sonic Logos: The Power of Audio Branding

$31.99

This book looks at the best of the best of sonic logos from the people who gave them notes. Whether you consider them to be music to your ears or earworms, these are the ten most noteworthy sonic logos of all time and one future hall of famer. So open your computer and meet Water Werzowa the creator of the Intel logo and Brian Eno who gave Windows 95 sound.

Remember your favorite television show or movie and say hello to Mike Post from Law and Order fame, Dr. James “Andy” Moore from THX and John Williams who scared us in Jaws…and don’t forget to honor those NBC chimes.

Keep your phone on in case you get a ring from Lance Massey on your T-Mobile or Joel Beckerman on your AT&T commercial. And if you get hungry, there’s always something from McDonald’s courtesy of Bill Lamar or a Coke from Joe Belliotti and Umut Ozaydini. Finally, pay for it all with your Raja Rajamannar’s Mastercard.

Category: Digital Social Media Marketing and Advertising SKU: 9781637420829 Tag: 2022 Digital Library
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Description

About the Author(s)

David Allan

David Allan, PhD, is a professor of marketing at Saint Joseph’s University in Philadelphia, PA. Allan has a BA in Communications from American University; an MBA in Marketing from St Joes; and …
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Additional information

Copyright Year

2022

Pub Date

July 22, 2021

Pages

154

ISBN

9781637420829

Print Price

$31.99

EISBN

9781637420836

EBook Price

$17.99

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