Skip to content
  • Bookstore
  • Audiobooks
Store
X page opens in new windowYouTube page opens in new windowLinkedin page opens in new windowMail page opens in new window
Business Expert Press
Leader in applied, concise business books
Business Expert PressBusiness Expert Press
  • Our Books
    • Bookstore
    • Collections
    • Audiobooks
  • Our Collections
    • Accounting and Finance
      • Financial Accounting and Taxation
      • Management Accounting
      • Finance and Financial Management
    • Career, Professional, and Personal Development
      • Business Career Development
    • Corporate Governance
      • Business Ethics and Corporate Citizenship
      • Business Law and Corporate Risk Management
      • Auditing and Corporate Governance
    • Decision Sciences
      • Big Data, Business Analytics and Smart Technology
      • Quantitative Approaches to Decision-Making
    • Economics and Public Policy
      • Economics and Public Policy
      • Industry Profiles
    • Entrepreneurship and Small Business Management
      • Entrepreneurship & Small Business Management
    • Management and Leadership
      • Healthcare Management
      • Human Resource Management and Organizational Behavior
      • International Business
      • Strategic Management
      • Sports and Entertainment Management
      • Tourism and Hospitality Management
    • Marketing and Business Communications
      • Marketing
      • Digital and Social Media Marketing
      • Sales and Salesforce Management
      • Corporate Communications
      • Public Relations
    • Systems Management and Technology
      • Collaborative Intelligence
      • Environmental and Social Sustainability for Business Advantage
      • Information Systems
      • Portfolio and Project Management
      • Service Systems & Innovations for Business and Society
      • Supply and Operations Management
  • Solutions for…
    • Librarians
    • Educators
    • Professionals
    • Authors
    • Business Associations & Societies
  • Publishing with Us
  • BEP X Products
    • IGP Asian Collection
    • E-CIP (Cataloging in Publication)
    • Tezuka Osamu Manga
  • About
    • Our Mission
    • News
    • Author Portal
    • Contact Us
  • Order
Desk / Exam Copy
  • Our Books
    • Bookstore
    • Collections
    • Audiobooks
  • Our Collections
    • Accounting and Finance
      • Financial Accounting and Taxation
      • Management Accounting
      • Finance and Financial Management
    • Career, Professional, and Personal Development
      • Business Career Development
    • Corporate Governance
      • Business Ethics and Corporate Citizenship
      • Business Law and Corporate Risk Management
      • Auditing and Corporate Governance
    • Decision Sciences
      • Big Data, Business Analytics and Smart Technology
      • Quantitative Approaches to Decision-Making
    • Economics and Public Policy
      • Economics and Public Policy
      • Industry Profiles
    • Entrepreneurship and Small Business Management
      • Entrepreneurship & Small Business Management
    • Management and Leadership
      • Healthcare Management
      • Human Resource Management and Organizational Behavior
      • International Business
      • Strategic Management
      • Sports and Entertainment Management
      • Tourism and Hospitality Management
    • Marketing and Business Communications
      • Marketing
      • Digital and Social Media Marketing
      • Sales and Salesforce Management
      • Corporate Communications
      • Public Relations
    • Systems Management and Technology
      • Collaborative Intelligence
      • Environmental and Social Sustainability for Business Advantage
      • Information Systems
      • Portfolio and Project Management
      • Service Systems & Innovations for Business and Society
      • Supply and Operations Management
  • Solutions for…
    • Librarians
    • Educators
    • Professionals
    • Authors
    • Business Associations & Societies
  • Publishing with Us
  • BEP X Products
    • IGP Asian Collection
    • E-CIP (Cataloging in Publication)
    • Tezuka Osamu Manga
  • About
    • Our Mission
    • News
    • Author Portal
    • Contact Us
  • Order
×
Winning with Strategic Marketing: Driving Success for Startups and Small Businesses

Winning with Strategic Marketing: Driving Success for Startups and Small Businesses

$31.99

This book provides a comprehensive guide to marketing for leaders of small and midsized businesses, empowering them to expand and evolve their enterprises.

It offers a framework to create a fundamental marketing plan that helps business leaders understand and thrive in a competitive environment. The framework offers a step-by-step process to build a plan that will enable readers to acquire new customers, maintain existing clientele, anticipate competitors’ moves, showcase product uniqueness, grasp pricing strategies, refine branding messages, and select appropriate metrics to evaluate progress.

By adhering to our straightforward approach, readers will learn how to develop a marketing strategy that will help generate sales, profit, and customer satisfaction.

Categories: Digital Social Media Marketing and Advertising, Entrepreneurship and Small Business Management, Marketing SKU: 9781637425497 Tag: 2024 Digital Library
Share this book
Share on FacebookShare on Facebook Share on XShare on X Share on LinkedInShare on LinkedIn Share on WhatsAppShare on WhatsApp
  • Author and Book Preview
  • Book Information

Description

About the Author(s)

David Altounian

Dr. David Altounian is an academic, business mentor, public speaker, and former tech business executive with over 30 years in marketing and executive leadership roles in leading companies such as Compaq, Dell, Motorola, and Motion Computing.
See More

Mike Cronin

Mike Cronin is a Peabody, duPont, and Murrow award-winning journalist and public relations expert with experience spanning more than two decades.
See More

Book Preview

Additional information

Copyright Year

2024

Pub Date

December 28, 2023

Pages

174

ISBN

9781637425497

Print Price

$31.99

EISBN

9781637425503

EBook Price

$17.99

Related products

  • Celebrity 2.0: The Role of Social Media Influencer Marketing in Building Brands
    Celebrity 2.0: The Role of Social Media Influencer Marketing in Building Brands $31.99
  • Digital Marketing Management, Second Edition: A Handbook for the Current (or Future) CEO
    Digital Marketing Management, Second Edition: A Handbook for the Current (or Future) CEO $31.99
  • Pay Attention! How to Get, Keep, and Use Attention to Grow Your Business
    Pay Attention! How to Get, Keep, and Use Attention to Grow Your Business $31.99
  • Bookstore
  • Audiobooks
Store

Copyright © 2025 Business Expert Press. All Rights Reserved. Powered by iGroup Technology Services.

Go to Top

    Contact us

    First Name

    Last Name

    Institution

    Institution email

    Country

    Job title (optional)

    How may we help you?

    Anything else? (optional)