Value Creation in Management Accounting: Using Information to Capture Customer Value
Value creation is at the heart of an economic enterprise, defining its capability to serve customers and generate profits and growth. This fact has led to an ever-increasing set of tools and techniques that start with customers, focusing on serving their preferences from the very inception of a product until its disposal. To date, most of these techniques have been only partially adopted in management accounting. This is unfortunate, because much of the data required to adequately implement a value creation approach has its roots in the Management Accounting System (MAS). The resulting model is called the Value Creation Model (VCM). This book is principally designed for managers who want to take the lessons learned in product development, process management, and marketing and extend it to their MAS. It seeks to make this transformation of the MAS both logical and easy to implement, with a focus on the new types of information that can be garnered when the MAS is modified to fit the value creation approach. After reading this book, a manager or executive will be equipped with the tools and techniques to both implement and use the VCM. The resulting information will allow the company to align its efforts by creating a common language which uses the transformed accounting language to compare, evaluate, and choose the best strategic and tactical options available. After making these choices, the VCM also allows managers to subsequently track how closely actual results come to the projected outcomes. The results and recommendations in this book are based on action field research, where the authors have personally supported the analysis and subsequent use of the data generated. The authors of the book will provide, upon request, a simplified automated data collection template that will ease the implementation process. In total, then, this book provides a unique perspective on the organization and creates an actionable common language that allows the unification of the continuous improvement efforts of managers across an organization.
Dr. Ted Watts is an assistant professor in the School of Accounting & Finance at the University of Wollongong, Australia. He has held positions of Associate Head of School and Head of Discipline and h…